Wine retail business plan

Wine Retail
Business Plan
Mohammad Anishur Rahman
Business and Financial Advisor
accruon@gmail.com www.fiverr.com/businessfixxx

Research Your Target Market
• Target Customer
• Find out a your customer
• Competition:
• Analyze the competition
• Local & State Regulations-
• Know the rules and regulations of the
market
More Details: https://www.accountingprime.com/why-do-you-must-have-a-business-plan/

Research Your Target Market
steps to start a wine shop?
 Plan your business
 Form a legal entity
 Register for taxes
 Open a business bank account
 Set up business accounting
 Obtain necessary permits and licenses
 Get business insurance
 Define your brand
 Establish a web presence

Who is Your wine customer?
Everyone

Company Name, Logo and hire Staff
1. Hire a professional designer for
design your business logo
2. Purchase some Equipment
3. Hire good staff
4. Match the design to your products
5. Lease a Shop

Design Your wine Products List
 Cabernet Sauvignon
 Syrah
 Zinfandel
 Pinot Noir
 Become Confident with Wine
 Chardonnay
 Sauvignon Blanc
 Pinot Gris
 Riesling

Staffing Needs
 Manager (Owner)
 Accountant / Cashier
 Marketing and Sales Executive
 Client Service Executive
 Cleaners / Pressure Machine Operators (1)
 Truck / Van` Driver

Executive Summery
 The Business Opportunity
 The Target market
 The Competition
 Mission Statement
 Vision Statement
 Objective
 Company Information
 Business Highlights
 Future goals
 Market data
 Risk Analysis
 Development Plan
Describe in Details in
Word File

Financing Options
 Leasing
 Equipment Loan/Financing Program
 Rollover For Business Startups (ROBS)
 Microloan from SBA
 Find Investors
 Crowdfunding
 Bank Loan
 Loan from relatives

Get Insurance for Equipment
Insurance Expense Approximate Annual Cost
General Liability $550
Business Owner’s Policy $750
Commercial Auto $1,750
Worker’s Compensation Insurance $1,900
Total $4,950

Legal documents for Service
 Business license
 Insurance policies
 Tax Identification Number

Get Your Licenses and Registrations
 Business Permit
 Workers’ Compensation
 Business Insurance
Licenses and permits will $100 – $500 based on location.

S W
TO
S T R E N GT H
Describe your
Strength.
O P P O RT U N I T
Y
T H R E AT
W E A K N E S S
SWOT ANALYSIS
Describe your
Opportunity.
Describe your
Weakness
Describe your
Threat

80%
40%
70%
30%
75%
72%
2013 2014 2015 2016 2017 20182016 2017 2018
 Target Market
 Market Segment
 Market Size
analysis
 Market Trends
Analysis
 Competition
Market Analysis
Describe here
Word File

Marketing Strategy
Describe in Your Business
Plan

Marketing Plan
 SEO
 Websites.
 Blogs.
 Infographics.
 Content Marketing
 Blog posts.
 eBooks and whitepapers.
 Infographics.
 Online brochures and
lookbooks.
 Social Media
 Facebook.
 Twitter.
 LinkedIn.
 Instagram.
 Snapchat.
 Pinterest.
 Google+.
Word File

Marketing Plan
 Pay-Per-Click (PPC)
 Paid ads on Facebook.
 Promoted Tweets on Twitter.
 Sponsored Messages on LinkedIn.
 Marketing Automation
 Email newsletters.
 Social media post scheduling.
 Contact list updating.
 Lead-nurturing workflows.
 Campaign tracking and reporting.
Word File

Startup Cost( It varies)
Start-up Costs USD
Equipment Estimated Cost
Wrap & Equipment & Inventory $25,000 – $100,000
Inventory(average) $1,000 – $2,000
Permits and Licenses fees $100 – $500
Website plan Free – $5,000
Facebook / Twitter Free-$200
Register / POS $200 – $1,000
Uniforms $0 – $1,000
Other Expense $200 – $300
Misc. Expenses $500 – $2000 Plan for some unexpected expenses
Safety equipment $1000 – $2000
Fire Extinguisher $100 – $300
Total Low End $28,100
Total High End $114,100
On-Going Costs
Item Monthly Estimated Cost
Commissary $400 – $1,200
Phone / Internet $100 – $200
Fuel $500
Labor $8 – $15 per hour is average rate.
Repairs & maintenance Average $1000 per Month

Financial Plan and Forecast for Wine
business
 Sales Projections
 Monthly Cost Estimation
 Break Even Analysis
 Financial Ratio Analysis
 5 years Profit & loss Statement projection
 5 years Cash flow Projections
 5 years Balance Sheet
Describe in
Details in
Excel Sheet

4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2 2
3
5
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2
2
3
5
0 2 4 6 8 10 12 14
Category 1
Category 2
Category 3
Category 4
4.3
2.5
3.5 4.5
2.4
4.4 1.8
2.8
2 2
3 5
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Category 1 Category 2 Category 3 Category 4
YEARLY SALES YEARLY PRODUCTIVITY YEARLY PROFIT
1st Qtr2nd Qtr
3rd Qtr
4th Qtr
1st Qtr2nd Qtr
3rd Qtr
4th Qtr
1st Qtr2nd Qtr
3rd Qtr
4th Qtr
YEARLY SALES YEARLY PRODUCTIVITY YEARLY PROFIT

Market size of Wine retail business
Sales in Billion

6 Weapons Needed for Wine Retail
Business
 Know your industry
 Your shop is as strong as your network
 Integrate channels and use data
 Be authoritative yet approachable
 Tell your wine’s story
 Adapt
www.fiverr.com/businessfixxx

Why Wine retail Business Fail?
 Lots of complicated regulations designed to protect traditional Poor
operation and financial planning
 Underestimating daily number of wine needed
 Wrong place choice
 Service Pricing
 Lack of good marketing

 It Must be 20-25 Pages Business Plan
 Financial Plan should be 3/5 years and it should be
10-15 pages details .
Business Plan and Financial Plan

Thank You
For More Details
www.fiverr.com/businessfixxx
 My Blog: www.accountingprime.com
 Mail: accruon@gmail.com
 Do you need your full Business Plan ?
• Visit: www.fiverr.com/businessfixxx for order your
Business Plan & Financial Plan

Wine retail business plan

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