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BCG Matrix
By: Jeremy and Matthew
What is it?
Dogs
• Low market share
• Low market growth
• Plough/divest
Question Marks
• High market share
• Low market growth
• Sow/Plough
Cash Cows
• High market share
• Low market growth
• Harvest
Stars
• High market share
• High market growth
• Nuture
Applying to Lego
Lego Bricks
• Star Wars – Stars – Nurture
• Marvel – Question Mark - Sow
• City – Dog - Plough
• Minecraft – Question Mark – Sow and Nuture
• Bionicles – Dog - Plough
Lego games
• Lego Star Wars – Star - Nurture
• Lego Batman – Cash cow – Harvest and Sow
• Lego LOTR – Dog – Plough
• Lego Marvel – Question - Sow
• Lego DC – Cash cow - Harvest
Lego Movie
• Lego Movie – Dog - Plough
• Lego Movie 2 – Question – Sow or Plough

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