People ask us - Do people still hire "booth babes?" Is our WWII Nose Art inspired logo too "politically incorrect?" Are we going to turn off more customers than we attract?
Ruining team spirit, killing good ideas, there's one lurking in every meeting...collabohaters! Eeeeek!!!
Get your free field guide to turning collabohaters into collaborators here: bit.ly/Collabohaters
Everyone is on the Marketing Team (Event Marketing for Film Festivals)Christopher Holland
In the language of film festivals: “If the house is packed, programming did a great job. If the seats are empty, marketing must have screwed up.”
Specialization and the compartmentalization of duties in any company — film festivals being no exception — disguise the fact that every decision you make about your event affects how the members of your audience see you. That means that every decision is a marketing decision, and every person who works for you must be aware of the marketing impact their actions have. Everyone, whether they want to admit it or not, is on the marketing team.
Want a sneak peek? Here are a few examples of tidbits we’ve learned:
* Programming is marketing. You must show movies that YOUR audience wants to see, and accept the fact that “good programming” may defy your own tastes and the tastes of others.
* Customer service is marketing. When it comes to new customers, trusted word of mouth has the power to override your other marketing efforts, so treat everyone well.
* Other areas traditionally not thought of as marketing that really are: budgeting, education, sponsorship…
You will also learn key concepts and ways to bring your entire staff onto the marketing bandwagon (and keep them happy once they are on board)!
EAMC 2014: 10 Online Tips to Get Butts in SeatsSaffire
The document outlines 10 tips for using online marketing to sell tickets and get people to attend events. It discusses testing different ad variants, managing social media profiles and content, using photos and videos to promote events, optimizing websites and mobile experiences for ticket purchases, using email marketing best practices, leveraging Facebook advertising, and analyzing test results to improve online strategies. The overall goal is providing venues and event organizers strategies to boost ticket sales and attendance through their online marketing efforts.
The playing 5h-a-day non-gamer women gamers - martine spaansMary Chan
Many games are said to be designed for a female audience, but do we really understand what this target audience is all about? Do we understand what they are looking for, what they enjoy and why they play games in the first place? Tamalaki has published more than 50 Android titles that are mainly popular among women 30+. We have listened carefully to what our audience has to say, and believe me, they are quite vocal. We'd like to share some of our experience and stories.
This document discusses portrayals of men in advertising and research on men's attitudes. It notes that while men may quietly welcome more balanced gender roles, expectations from male friend groups and culture still enforce stereotypes. Men are often portrayed one-dimensionally in ads as hapless husbands or "one of the guys." While some men say they don't care about these portrayals, others note that the narrow stereotypes are demoralizing. The document advocates that researchers have deeper conversations with men to understand their complex individual experiences beyond surface impressions. It also suggests giving creative departments more freedom to portray men and talk to male audiences in authentic ways, as men do not need to be protected or championed like other groups.
The document compares jobs needed to run a household to those needed to run a community, and finds similarities between the two lists. It then asks what jobs are needed to run a country, and discusses the role of parliament, MPs, and voting in deciding leadership. Qualities of good and bad leaders are discussed through examples like Nelson Mandela and dictators.
library research 101: fall 2014 meme edition 58Megan Hodge
An introduction to doing research in the library. Topics include when to use Google/Wikipedia vs. library resources, refining a research question, brainstorming for search terms, and key term searching.
My lecture/activity notes (and additional, hidden slides with lesson plan material) are available in the downloaded file, but aren't visible in the Slideshare viewer.
Ruining team spirit, killing good ideas, there's one lurking in every meeting...collabohaters! Eeeeek!!!
Get your free field guide to turning collabohaters into collaborators here: bit.ly/Collabohaters
Everyone is on the Marketing Team (Event Marketing for Film Festivals)Christopher Holland
In the language of film festivals: “If the house is packed, programming did a great job. If the seats are empty, marketing must have screwed up.”
Specialization and the compartmentalization of duties in any company — film festivals being no exception — disguise the fact that every decision you make about your event affects how the members of your audience see you. That means that every decision is a marketing decision, and every person who works for you must be aware of the marketing impact their actions have. Everyone, whether they want to admit it or not, is on the marketing team.
Want a sneak peek? Here are a few examples of tidbits we’ve learned:
* Programming is marketing. You must show movies that YOUR audience wants to see, and accept the fact that “good programming” may defy your own tastes and the tastes of others.
* Customer service is marketing. When it comes to new customers, trusted word of mouth has the power to override your other marketing efforts, so treat everyone well.
* Other areas traditionally not thought of as marketing that really are: budgeting, education, sponsorship…
You will also learn key concepts and ways to bring your entire staff onto the marketing bandwagon (and keep them happy once they are on board)!
EAMC 2014: 10 Online Tips to Get Butts in SeatsSaffire
The document outlines 10 tips for using online marketing to sell tickets and get people to attend events. It discusses testing different ad variants, managing social media profiles and content, using photos and videos to promote events, optimizing websites and mobile experiences for ticket purchases, using email marketing best practices, leveraging Facebook advertising, and analyzing test results to improve online strategies. The overall goal is providing venues and event organizers strategies to boost ticket sales and attendance through their online marketing efforts.
The playing 5h-a-day non-gamer women gamers - martine spaansMary Chan
Many games are said to be designed for a female audience, but do we really understand what this target audience is all about? Do we understand what they are looking for, what they enjoy and why they play games in the first place? Tamalaki has published more than 50 Android titles that are mainly popular among women 30+. We have listened carefully to what our audience has to say, and believe me, they are quite vocal. We'd like to share some of our experience and stories.
This document discusses portrayals of men in advertising and research on men's attitudes. It notes that while men may quietly welcome more balanced gender roles, expectations from male friend groups and culture still enforce stereotypes. Men are often portrayed one-dimensionally in ads as hapless husbands or "one of the guys." While some men say they don't care about these portrayals, others note that the narrow stereotypes are demoralizing. The document advocates that researchers have deeper conversations with men to understand their complex individual experiences beyond surface impressions. It also suggests giving creative departments more freedom to portray men and talk to male audiences in authentic ways, as men do not need to be protected or championed like other groups.
The document compares jobs needed to run a household to those needed to run a community, and finds similarities between the two lists. It then asks what jobs are needed to run a country, and discusses the role of parliament, MPs, and voting in deciding leadership. Qualities of good and bad leaders are discussed through examples like Nelson Mandela and dictators.
library research 101: fall 2014 meme edition 58Megan Hodge
An introduction to doing research in the library. Topics include when to use Google/Wikipedia vs. library resources, refining a research question, brainstorming for search terms, and key term searching.
My lecture/activity notes (and additional, hidden slides with lesson plan material) are available in the downloaded file, but aren't visible in the Slideshare viewer.
This document provides a 6-step process for breaking into and dominating any niche market quickly. The steps are: 1) Pick a niche with lots of competition; 2) Figure out the primal needs of customers in that niche; 3) Create a unique "sideways" offer to enter the niche; 4) Aggressively sell the offer; 5) Get the first affiliate to promote the offer; and 6) Grow from a newcomer to a dominant player in the niche through prolific offering of products and generous treatment of affiliates. The goal is to emulate existing successful players, fulfill underlying customer desires in a new way, and get early affiliate promotion to achieve success in the niche.
The document discusses how to create viral content and campaigns. It provides examples of viral triggers like controversy, anger, joy, and practical usefulness that create an emotional connection. The speaker recommends using surveys to ask bold questions and generate unique data that can be turned into charts, articles, infographics and more. A case study is presented where a survey about toilet habits in Singapore went viral as an infographic. The presentation emphasizes digging deep into behaviors, putting numbers in headlines, using images above website folds, making content easy to scan and shareable, and building in emotion.
This document outlines the details of the "Asirvia Breakthrough Contest" running from now until September 15th. The contest challenges participants to show one of several Asirvia videos to 20 business owners or others who say they are not interested after viewing ("No's") and be entered to win $500. The first 5 people to get 5 No's can post a picture on Facebook for an additional $500 drawing. Anyone who collects 20 No's by the deadline and submits the form will be in another $500 drawing. The purpose is to help people breakthrough to success in their Asirvia business through consistent effort and taking action in the contest.
This document provides social media best practices and recommendations for small businesses. It recommends focusing social media efforts on Facebook, Instagram, online directories like Google My Business and Yelp, and a company website. It stresses the importance of creating a content calendar with scheduled posts, using more video content, responding to both positive and negative reviews, and thanking customers by posting about positive experiences. The document also recommends businesses claim and update their online profiles, ask customers for reviews, and develop a 30-60 day action plan for social media.
This document summarizes a 1-day dating workshop with the following key points:
1) The workshop covers developing self-love, learning vulnerability, determining the best match based on shared values and personality type, and strategies for meeting men both online and offline.
2) Attendees are encouraged to work on self-love through maintaining perspective, taking care of their mind, body, and spirit, and understanding vulnerability through faith in love rather than fear.
3) Determining the best match involves identifying one's core values and personality type, as well as traits that attract rather than just physical attractiveness, to find lasting compatibility.
4) Suggested methods for meeting potential partners include using multiple
The document discusses branding and marketing strategies for libraries facing increasing competition. It emphasizes that a brand is more than just a logo or identity, but a personality. It provides examples of how the South African Post Office's brand personality differs from DSTV. The key is to have a plan to transform a brand from its current positioning to its desired one. Several steps are outlined, including understanding the current and desired perceptions, timelines, stakeholders, and developing a plan. Common marketing mistakes are listed, along with factors of an effective brand - visual, emotional, functional, and financial. The document encourages questions.
This document summarizes James Gilbert's presentation on the 9 Immutable Laws of Social Media Marketing. Gilbert introduces the 10th Law - the Law of #REALationships. This law states that successful social media marketing now requires building real relationships through more engaged interactions on social media sites, rather than just pushing generic content. Gilbert outlines eight stages of engagement to help brands develop true brand advocates by focusing on listening, contacting influencers, and investing time in relationships rather than relying solely on automation tools.
Recovery. How To Successfully Relaunch A Real Estate Company Using Socal MediaGraham Hunt
How to use social media to promote the recovery of a small business in Spain. Keeping connected in a changing world and surviving in the worst real estate market ever.
This document discusses the history of diversity and inclusion efforts in the gaming industry from the 1990s to present. It notes that while progress has been made, there is still resistance labeled as "backlash" from some groups. However, the document argues that backlash comes from misunderstandings and fear, not just from "angry white guys." It recommends reframing the message around diversity of thought, emphasizing business successes of inclusion, and providing clear facts to reduce confusion. The overall message is that through visibility, positivity, and continued involvement, the gaming industry can become more diverse from within rather than being forced to change from outside pressures.
This document lists over 50 different content types that can be created and uploaded to YouTube, including tutorials, vlogs, gaming videos, music videos, educational videos, product videos, challenges, interviews, and more. It provides a comprehensive list of video formats and categories to help generate new video ideas for growing a YouTube channel.
Why is aviation sales and marketing so hard? What am I doing wrong?
So why does it take dozens of calls, postcards, newsletters, social media "engagements," magazine ads, and search engine optimization and inbound sales funnels to make it work?
When we do free consultations for people, this is a really frequent question. They assume that it's easy for everyone else to make sales in the aviation industry. People here are rolling in money, right?
Right.
Well, a few of them are, and those few are VERY well defended and difficult to reach.
And to be fair, it IS a highly regulated industry, full of people who tend to be risk averse and don't just purchase things on a whim.
But the good news is, it's JUST as hard for your competitors. And once you have a customer, people do tend to be loyal. (Barriers to entry can be your friend, as well as your enemy, right?)
So in this podcast, John and I talk about why sales are so difficult to come by in the aviation industry and some of the things you can do to make it easier on yourself!
SIMPL is a model for successful asking that provides confidence and control during meetings. It involves:
1. Showing interest in the person by asking open questions to build rapport.
2. Matching their key interests to the specific benefits of your case for support.
3. Pacing by using assumptive statements and closed questions to confirm agreement.
4. Leading to the ask and waiting patiently for a response without interrupting silence.
SIMPL provides a map and rehearsed ask line to navigate meetings and successfully ask for donations.
The Art of Finding Your Story: NetSquared Vancouver 2013-08-14NetSquared Vancouver
This document provides guidance on developing effective video content for non-profits. It emphasizes the importance of planning, including identifying the intended audience and what action you want that audience to take. The top two planning questions are identifying who the audience is and what you want them to do. Additional tips include starting with empathy for the audience, explaining the issue, and providing a clear call to action. Brainstorming different storytelling approaches and testing concepts with audiences are also recommended before finalizing and promoting the video. The goal is to use video storytelling to engage the intended viewers and motivate the desired response.
Why Should You Work For a Start-Up? is my attempt to match traits with characteristics required to work at a start-up!
It's no promotional post to glorify 'Life @ a Start-Up'.
Just a human approach to help you find your calling!
How to market like Tesla - and why you want to!
You sell an aviation product or service.
Why should you care how Tesla markets cars?
Because you probably have a similar demographic.
Because they get great results without spending a ton of resources on "marketing."
If you sell aviation products and services, your target demographic is probably very similar to Tesla's ideal customer - see video & podcast here - https://aviationbusinessconsultants.com/2017/06/amhf-0087-how-to-market-like-tesla/
This document provides guidance on effective campaigning. It emphasizes that campaigns need a clear message that addresses what needs to change, why the audience should care, and how they can help enact that change. It also notes that smaller, grassroots campaigns may need to be more creative with limited resources. Examples are provided of campaigns that drew people in through humor, pathos, or direct engagement with companies and consumers. The overall message is that an effective campaign conveys its goals in a memorable way through various online and offline mediums.
Book Club Discussion - Nuts! Southwest's Crazy Recipe for Business and Perso...Paula Anderson Williams
This document summarizes reviews of the book "Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success". The majority of reviews (64%) gave the book 5 stars, praising its insights into Southwest's culture and history and saying it is a good read for anyone wanting to strengthen relationships. Some 1-star reviews criticized that it leaves out details like oil hedging and reads like corporate propaganda. The document also provides highlights about Southwest's founding in the 1970s and its outrageous corporate culture that emphasized humor, unselfishness and thinking like an owner.
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
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This document provides a 6-step process for breaking into and dominating any niche market quickly. The steps are: 1) Pick a niche with lots of competition; 2) Figure out the primal needs of customers in that niche; 3) Create a unique "sideways" offer to enter the niche; 4) Aggressively sell the offer; 5) Get the first affiliate to promote the offer; and 6) Grow from a newcomer to a dominant player in the niche through prolific offering of products and generous treatment of affiliates. The goal is to emulate existing successful players, fulfill underlying customer desires in a new way, and get early affiliate promotion to achieve success in the niche.
The document discusses how to create viral content and campaigns. It provides examples of viral triggers like controversy, anger, joy, and practical usefulness that create an emotional connection. The speaker recommends using surveys to ask bold questions and generate unique data that can be turned into charts, articles, infographics and more. A case study is presented where a survey about toilet habits in Singapore went viral as an infographic. The presentation emphasizes digging deep into behaviors, putting numbers in headlines, using images above website folds, making content easy to scan and shareable, and building in emotion.
This document outlines the details of the "Asirvia Breakthrough Contest" running from now until September 15th. The contest challenges participants to show one of several Asirvia videos to 20 business owners or others who say they are not interested after viewing ("No's") and be entered to win $500. The first 5 people to get 5 No's can post a picture on Facebook for an additional $500 drawing. Anyone who collects 20 No's by the deadline and submits the form will be in another $500 drawing. The purpose is to help people breakthrough to success in their Asirvia business through consistent effort and taking action in the contest.
This document provides social media best practices and recommendations for small businesses. It recommends focusing social media efforts on Facebook, Instagram, online directories like Google My Business and Yelp, and a company website. It stresses the importance of creating a content calendar with scheduled posts, using more video content, responding to both positive and negative reviews, and thanking customers by posting about positive experiences. The document also recommends businesses claim and update their online profiles, ask customers for reviews, and develop a 30-60 day action plan for social media.
This document summarizes a 1-day dating workshop with the following key points:
1) The workshop covers developing self-love, learning vulnerability, determining the best match based on shared values and personality type, and strategies for meeting men both online and offline.
2) Attendees are encouraged to work on self-love through maintaining perspective, taking care of their mind, body, and spirit, and understanding vulnerability through faith in love rather than fear.
3) Determining the best match involves identifying one's core values and personality type, as well as traits that attract rather than just physical attractiveness, to find lasting compatibility.
4) Suggested methods for meeting potential partners include using multiple
The document discusses branding and marketing strategies for libraries facing increasing competition. It emphasizes that a brand is more than just a logo or identity, but a personality. It provides examples of how the South African Post Office's brand personality differs from DSTV. The key is to have a plan to transform a brand from its current positioning to its desired one. Several steps are outlined, including understanding the current and desired perceptions, timelines, stakeholders, and developing a plan. Common marketing mistakes are listed, along with factors of an effective brand - visual, emotional, functional, and financial. The document encourages questions.
This document summarizes James Gilbert's presentation on the 9 Immutable Laws of Social Media Marketing. Gilbert introduces the 10th Law - the Law of #REALationships. This law states that successful social media marketing now requires building real relationships through more engaged interactions on social media sites, rather than just pushing generic content. Gilbert outlines eight stages of engagement to help brands develop true brand advocates by focusing on listening, contacting influencers, and investing time in relationships rather than relying solely on automation tools.
Recovery. How To Successfully Relaunch A Real Estate Company Using Socal MediaGraham Hunt
How to use social media to promote the recovery of a small business in Spain. Keeping connected in a changing world and surviving in the worst real estate market ever.
This document discusses the history of diversity and inclusion efforts in the gaming industry from the 1990s to present. It notes that while progress has been made, there is still resistance labeled as "backlash" from some groups. However, the document argues that backlash comes from misunderstandings and fear, not just from "angry white guys." It recommends reframing the message around diversity of thought, emphasizing business successes of inclusion, and providing clear facts to reduce confusion. The overall message is that through visibility, positivity, and continued involvement, the gaming industry can become more diverse from within rather than being forced to change from outside pressures.
This document lists over 50 different content types that can be created and uploaded to YouTube, including tutorials, vlogs, gaming videos, music videos, educational videos, product videos, challenges, interviews, and more. It provides a comprehensive list of video formats and categories to help generate new video ideas for growing a YouTube channel.
Why is aviation sales and marketing so hard? What am I doing wrong?
So why does it take dozens of calls, postcards, newsletters, social media "engagements," magazine ads, and search engine optimization and inbound sales funnels to make it work?
When we do free consultations for people, this is a really frequent question. They assume that it's easy for everyone else to make sales in the aviation industry. People here are rolling in money, right?
Right.
Well, a few of them are, and those few are VERY well defended and difficult to reach.
And to be fair, it IS a highly regulated industry, full of people who tend to be risk averse and don't just purchase things on a whim.
But the good news is, it's JUST as hard for your competitors. And once you have a customer, people do tend to be loyal. (Barriers to entry can be your friend, as well as your enemy, right?)
So in this podcast, John and I talk about why sales are so difficult to come by in the aviation industry and some of the things you can do to make it easier on yourself!
SIMPL is a model for successful asking that provides confidence and control during meetings. It involves:
1. Showing interest in the person by asking open questions to build rapport.
2. Matching their key interests to the specific benefits of your case for support.
3. Pacing by using assumptive statements and closed questions to confirm agreement.
4. Leading to the ask and waiting patiently for a response without interrupting silence.
SIMPL provides a map and rehearsed ask line to navigate meetings and successfully ask for donations.
The Art of Finding Your Story: NetSquared Vancouver 2013-08-14NetSquared Vancouver
This document provides guidance on developing effective video content for non-profits. It emphasizes the importance of planning, including identifying the intended audience and what action you want that audience to take. The top two planning questions are identifying who the audience is and what you want them to do. Additional tips include starting with empathy for the audience, explaining the issue, and providing a clear call to action. Brainstorming different storytelling approaches and testing concepts with audiences are also recommended before finalizing and promoting the video. The goal is to use video storytelling to engage the intended viewers and motivate the desired response.
Why Should You Work For a Start-Up? is my attempt to match traits with characteristics required to work at a start-up!
It's no promotional post to glorify 'Life @ a Start-Up'.
Just a human approach to help you find your calling!
How to market like Tesla - and why you want to!
You sell an aviation product or service.
Why should you care how Tesla markets cars?
Because you probably have a similar demographic.
Because they get great results without spending a ton of resources on "marketing."
If you sell aviation products and services, your target demographic is probably very similar to Tesla's ideal customer - see video & podcast here - https://aviationbusinessconsultants.com/2017/06/amhf-0087-how-to-market-like-tesla/
This document provides guidance on effective campaigning. It emphasizes that campaigns need a clear message that addresses what needs to change, why the audience should care, and how they can help enact that change. It also notes that smaller, grassroots campaigns may need to be more creative with limited resources. Examples are provided of campaigns that drew people in through humor, pathos, or direct engagement with companies and consumers. The overall message is that an effective campaign conveys its goals in a memorable way through various online and offline mediums.
Book Club Discussion - Nuts! Southwest's Crazy Recipe for Business and Perso...Paula Anderson Williams
This document summarizes reviews of the book "Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success". The majority of reviews (64%) gave the book 5 stars, praising its insights into Southwest's culture and history and saying it is a good read for anyone wanting to strengthen relationships. Some 1-star reviews criticized that it leaves out details like oil hedging and reads like corporate propaganda. The document also provides highlights about Southwest's founding in the 1970s and its outrageous corporate culture that emphasized humor, unselfishness and thinking like an owner.
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
Aviation involves a lot of risk management, and aviation PR is based on the same discipline.
Chances are, at some point in the next few years, something bad is going to happen. It could be something outside of your control like a natural disaster or something due to human error. We are all humans, and we employ humans, and humans make mistakes.
You know the saying - "There are old aviators, and there are bold aviators. But there aren't many old, bold aviators!"
Those that have taken the time to think through some likely scenarios and how they will respond are the ones that will survive whatever small or large "disaster" it is, and still be around in five or ten years.
In this episode, we talk about a natural disaster currently occurring at our house, and provide our six principles for creating a good "bad news" press release.
Branding is about more than just logos and colors - it's also about the stories we tell.
In this episode, John and I list the five stories that every aviation company must tell, and talk about how these have worked for us.
Why are good graphics important?
Because it’s hard to earn the attention of busy people.
It’s hard to resist a compelling image.
Graphics are the beginning link in a chain – one thing earns the attention for the next thing.
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
The best customer appreciation events include three factors:
Food
A fun (or educational and fun) activity
Thoughtful opportunities to mingle with other customers, family, friends and fans.
It's important to know how to plan a customer appreciation event.
A company that invests in a great customer appreciation event sets itself apart from every competitor.
Companies that hold great events have better customer satisfaction, they are better able to retain their client base, they get more referrals, they get more testimonials and they even make more sales to new clients.
Done well, events have the following advantages:
Improve customer retention
Get more testimonials
Get good PR and visibility
Expand your client base
Make more sales!
So, what does "done correctly" mean for customer appreciation events? How much should you spend on these things? (grumbles the accountant) and what activities should you plan?
Mark Cuban says - "I don't bet on the company, or even on the idea - I bet on the person!" You get a much better feel for a person when you meet him or her "IN PERSON."
That's why events are so important as an opportunity to be in the same room with customers and prospects, especially when we have large-ticket, complex transactions.
We had a question from Nate, (not his real name) who is an artist that will be showing his work at NBAA. We have some advice about how to sell more!
In a nutshell -
- Build a list of potential buyers
- Create a fantastic catalog
- Feature one piece of art per hour, with a guest speaker
- Follow up with specific customers after the show about their favorite piece.
This document discusses three tools for international aviation marketing: foreign language pages on a company's website; search engine optimization including multilingual meta tags and translated pages; and social media/advertising. It suggests using Google Analytics to determine potential overseas markets and asks questions to consider like whether a company wants more customers from a specific country and what support would be needed like accepting foreign currencies or hiring local representatives. Internationalizing a website through additional language pages and optimizing it for foreign search engines are presented as relatively easy first steps to reach new global audiences.
This document appears to be notes from a book club discussion about Richard Branson's autobiography "Finding My Virginity". The notes include quotes and page references from the book, discussing first impressions of Branson, lessons he learned from his teachers, experiences as a Virgin employee, challenges he faced becoming a banker and entrepreneur, risks he took in his business ventures, and insights into his character. The book club discussion covered a wide range of topics and experiences from Branson's life and career as outlined in his autobiography.
You obtain basic contact leads from people signing up for your newsletter, downloading content, or connecting on social media. However, these leads only include a first name and email address. To better understand prospects and target your marketing, you should search for leads' full names, companies, positions, interests, and phone numbers on the internet, Facebook, LinkedIn, and other sources. With more complete prospect profiles, you can create more effective multi-channel marketing campaigns that garner higher engagement and conversion rates than typical email-only campaigns.
Aviation Instagram Marketing - Waste of Time, or "Secret Weapon?" "Just what we need - another social media platform to worry about!" In our practice, our aviation marketing clients are a practical, B2B, conservative bunch. We run traditional trade show, magazine and direct mail campaigns for many of them. For some, social media makes sense. And for a few, marketing on Instagram makes sense.
This document promotes a sales training webinar for aviation writers, speakers, and educators. It suggests that being good at sales is important for success in these fields. The webinar will cover basic sales topics like building a following on social media, pitching articles and proposals, and positioning oneself as an authority. Attendees will receive an exclusive handout on email templates. The event is scheduled for May 2nd at 1:00pm Mountain Time and registration can be completed on the listed website. The goal is to help aviation professionals improve their selling skills in a collaborative way focused on win-win outcomes.
For today’s Follow Friday, we all know Mark Zuckerberg has been testifying before Congress about Facebook’s use of personal data, and congresspeople have been asking many smart and many silly questions about the Internet, personal privacy and security.
This episode of the Book Club discusses key concepts from the book Contagious such as social currency, triggers, emotion, being public, practical value, and using stories to spread ideas. The episode covers how sharing things that make us look good provides social currency. It also discusses how keeping topics top of mind and tip of the tongue acts as triggers to spread information, and how sharing increases when people care about a topic and it has practical value or news people can use.
FBO Marketing - Three Ways to be Better Than Every Other FBO in Your MarketPaula Anderson Williams
This document discusses three ways for an aviation service provider (FBO) to differentiate itself from competitors. It recommends focusing on location, airport facilities, and people. For location, it suggests promoting proximity to destinations. For airport, it advises highlighting amenities like fuel options, de-icing, and rental cars. And for people, it stresses how staff prioritize personalized service and customer satisfaction.
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/