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Does gamification of web make sense?
gamification, wtf
how does it work
why we play
internet
intranet
current game
pro, bro
Court of Moravia
who the hell?!
gamification is...
behavioral psychology
... and they pay for it
Gartner said, but maybe
target approached
design
let ‘em choose your decision
so, is it UX?
PBL - gamification - playful design
I‘m an adult, sucker!
sorry, too early for this slide
agon
alea
ilinx
mimicry
agon
agon
alea
alea
ilinx
ilinx
mimicry
mimicry
just design
meaningful expectation
passive approach
serious theme
attractive content
clever design
benefical output
approval by society
benchmarking
immediate feedback
collecting
understanding rules
visualisation of next step
global overview
digital praxis
creative marketing
loyalty program
brandbuilding
black hat data
KPI
sales performance
internal communication
career path
company education
today global & local market
Petr Pouchlý | Court of Moravia
@Jezevci

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Does gamification of web make sense?