1) Brands are facing new challenges in marketing due to changes in consumer behavior and the rise of social media. Consumers are more empowered, participatory, and influential online.
2) The traditional agency model of siloed planning and one-way brand messaging is outdated and doesn't align with how consumers now interact with brands through two-way conversations.
3) A hybrid approach combining top-down brand strategies with bottom-up crowd-sourcing and co-creation is needed, with continuous consumer engagement rather than one-off campaigns. This allows brands to tap into consumer insights, ideas, and relationships.
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
•Social Media Today
•The Big Cultural Shift
•Role of New Media Engagements
•Overcoming Challenges
•Integrating Communications with Your Business Strategy
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
•Social Media Today
•The Big Cultural Shift
•Role of New Media Engagements
•Overcoming Challenges
•Integrating Communications with Your Business Strategy
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
This presentation explores the attitudes of U.S. online consumers toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services. Social networking services offer marketers a unique channel to interact with consumers and engage them with their brand. However, most advertisers are missing this opportunity because they are employing the wrong approach. This presentation presents IDC primary research on U.S. consumer behaviors on social networking services, their attitudes toward advertising on these sites, and the implications for how marketers and advertisers can utilize social media to connect with customers.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
This presentation explores the attitudes of U.S. online consumers toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services. Social networking services offer marketers a unique channel to interact with consumers and engage them with their brand. However, most advertisers are missing this opportunity because they are employing the wrong approach. This presentation presents IDC primary research on U.S. consumer behaviors on social networking services, their attitudes toward advertising on these sites, and the implications for how marketers and advertisers can utilize social media to connect with customers.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
This presentation covers the social media landscape in Australia and how it is impacting businesses and provides insights into how to build a sociall enabled business. If you want to talk more about what we can do for your business, get in touch at info@inlight.com.au
Teaching Social Media and Electronic Communication--Instructor EditionBovee and Thill
Tips and techniques for teaching social media and electronic communication in business communication and business writing courses.
A narration script is available under "Special Links" on the left-hand side of this page:.
http://boveeandthillbusinesscommunicationblog.com
After you've watched this video, visit these sites:
Order an Examination Copy of a Bovee and Thill Textbook
http://blog.businesscommunicationnetwork.com/texts
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http://pinterest.com/courtland_bovee/business-communication-pictorial-gallery-on-pinter
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http://www.scoop.it/u/courtland-l-bovee
Subscribe to Bovee and Thill's Online Magazine Newsletter
http://forms.aweber.com/form/51/1667406951.htm
Visit Bovee & Thill's Business Communication Blog at http://blog.businesscommunicationnetwork.com
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https://twitter.com/BoveeThill_Blog
Connect with More Than 1,443 Instructors in This LinkedIn Group: Teaching Business Communication
http://www.linkedin.com/groups/Teaching-Business-Communication-2806782?trk=myg_ugrp_ovr
Connect with More Than 1,086 Instructors on Facebook: Teaching Business Communication
https://www.facebook.com/TeachingBusinessCommunication
Can Your Business Communication Textbook Pass This Google Test?
http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/can-your-business-communication-textbook-pass-this-google-test
Can Your Business Communication Textbook Pass This Simple Technology Test?
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tech.php
See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Undisputed_Leaders.html
Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged
http://www.slideshare.net/Bovee/why-novee-and-thill-set-the-standard
Are you checking email or tweeting or texting as you read this session description? Today, many of us are hyper-connected through the web, mobile technologies and social media.
Social Media and Electronic Communication--Classroom EditionBovee and Thill
Students can learn about social media and electronic communication in this presentation. Be sure to download the accompanying script at http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationclassroom-edition.
http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication/p/952303710/teaching-social-media-and-electronic-communication-instructor-edition-by-bovee-thill
Randy Williams, MVP and Enterprise Trainer and Evangelist will share his vision on social collaboration in the enterprise. Randy will introduce the concepts of social collaboration and the core benefit of this in the enterprise. He will also introduce the SharePoint 2013 social collaboration platform and demonstrate examples of it in use in the industry alongside Yammer.
With Randy's experience with talking to Enterprise customers at AvePoint and through his MVP recognition, he will also share success stories on how to adopt social collaboration in the Enterprise. You'll leave with a fresh understanding of:
An introduction to what social collaboration is and how it has evolved
The benefits of encouraging and adopting social collaboration in the enterprise
Approaches to adopting social collaboration in the workplace
The social collaboration capabilities of SharePoint 2013 and Yammer
Portland Communications summary of the major digital trends as we see them - mobility, sociability, discovery, connectivity, big data and screens. For more information contact mark.flanagan@portland-communications.com
How do you engage your members? How can you connect in this interconnected world? Try your hand at social media. Listen to your audience. Have a conversation with them. Connect.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
2. setting
some of the
context
with a few edited highlights from
our 2009 Tech Tribe report into
attitudes and behaviour of 18-25
year olds
3. 18-25 important
not because
young adults are
representative
today… but
because they
are early
adopters and do
represent the
future…
4. some key themes from our
tech tribe 2009 report
online is not just another channel – it represents the world that young
people live in
just as we have started to get to grips with the ‘web’ so it
changes from being a place that people go to a place that is
all around us all of the time
contribution to social media still growing but
genuine content creation remains pretty stable
Influence of inner (my friends) and
rapid changes in attitudes outer circle (the internet) on
and behaviour due to purchase continues to grow
recession
5. …‘online’ starting to catch up with ‘offline’
across all types of content consumption
6. …reading newspaper & magazines is first to
tip from ‘offline’ to digital…. what’s next?
76% watched TV spending more time
reading newspapers &
online (up from 45% magazines digitally
in 2008) than on paper
spending an average of 58% downloaded films to
30 minutes a day watch online (up from
watching TV online 38% in 2008)
7. …and a new generation that will be always on
– they don’t go to the web, the web comes to
them
58%* have used up from 50% in 2008
(41% in 2006)
mobile to access the
internet
25% use mobile internet up from 5% in 2008
every day
*and handset functionality & cost are the main barriers at the moment
8. …so far mobile internet use mirrors some
aspects of ‘traditional’ online behaviour
67%* social networking
66% email
60% finding places
57% information
* of those who have used mobile internet at all
9. …but there are some interesting new
applications on the horizon
Skype / IM (50% used /
intend next 12 months)
Other Apps (45%)
Video-Messaging (40%)
Geo-Tagging (40%)
Twitter (30%)
Augmented Reality (20%)
* of those who have used mobile internet at all
10. …contribution to social media still growing but
the number of true content creators remains
relatively stable
11. …around 4 in 5 are actively engaged in some
kind of social media
12. …around 3 in 5 will actively read other
people’s blogs, forum posts and reviews
13. …around 3 in 10 will contribute to the internet
by commenting, adding to forums, posting
ratings or reviews
14. …around 2 in 10 will genuinely build the
internet through blogs, their own websites &
uploading their own videos
this has edged upwards
from around 15% in 2007
but it is still a case of a
minority (albeit substantial)
talking to the majority
15. …but when it comes to influence on purchase,
young people are heavily influenced by the
conversations going on in their inner circle
93% are influenced by
what friends tell them
16. …but the outer circle is becoming increasingly
influential too
85% are influenced by
what they read or hear
generally online (up
from 70% in 2008)
17. …twitter is not being used by everybody
(contrary to its media status only around 2 in
10 young people have used it)
these young people have
used twitter this year
18. …compared to the (continuing for now)
primacy of facebook
this person isn’t even on
facebook!
19. …but social media behaviour
doesn’t stand still
66% have made their social
network more private
55% have cut back on their
friends /become more picky
about who they accept as
friends
32% are using social
networks less
20. …behaviour change fast – how quickly can
brands respond?
80% say the recession
has changed the way they
think about the future
67% paying special attention to
promotions and special offers
56% staying in with friends more
rather than going out
52% taking food they have made at
home to work, school or college
21. attitudes change quickly, how quickly can we
respond?
70% agree that quality is
more important than quantity
in today’s climate
54% started to only buy
things I really need now
backlash against 15 minutes
of fame culture – only 12%
agree that fame is desirable
26. post-consumer era
“this is not a question of scale.
It is a different way of existing” J.Murdoch
27. omnivorous remix/review
“it is no longer about what your brand does to the consumer but
what consumers are doing to and with your brand” Mark Earls
31. always in beta
personalization and diversification also
mean that systems are getting flexible and
adaptive to incorporate the users input
32. around me:
pull NOT push
fragmentation also means the new and
only potential center is now “me”
33. rise of the real-time
collective mind
getting
information that’s
relevant to who I
am, where I am
and what I’m up to
sharing
information with
the right people,
at the right time, in
the right way
54. social media is NOT
another channel
is the platform where all media converge
and the glue between brands and
consumers
+insights
+idea generation
+testing & validation
+distribution
+wom & advocacy
55. brand don’t own the space
anymore, consumers own it
strategy should be built around them
not around the brand
67. old vs new model
consumers people
observation immersion
respondents partners
messages relationships
campaigns story
one size niche tailored
channels experiences
silos collaboration
monolithic adaptive
68. From this…
in
s ig
ht
ra
d io
agencies in t
pr
brand agency
brand tv
insight
exp
on
lin
e
channels
consumers
69. To this…
ra
di social media we
b
o
ide
as ts
igh
people ins
tv brand brand
agency print
id
eas
s
ht
g
si
in
p
ex
n
ie
facilitate channels
t mb
a
brands
71. but is it really
all about
bottom-up and
crowd engagement?
72.
73. some reactions...
“only works with a simple and well-defined brand”
“I don’t want 1000 ideas, I want one really good one”
“you won’t get a collaborative process”
“you need to have arguments”
“crowd-sourcing doesn’t lend itself to the big idea”
“no access to strategy or insight”
“all you get is a bunch of one-off ads”
76. what you get
+bottom-up richness
+global crowd
+diversified crowd
+wider range of talent
+cost-effective
+lots of ideas
+rich insight
+consumer-brand relationship
+peer-rating
+buzz
77. what’s missing
-it’s many-to-one
-not very targeted
-it’s bottom-up but still vertical
-access to insight and strategy (confidentiality)
-collaboration
-editing, building on, refining
-funneling process
-face-to-face
-strategic thinking
78. bottom up
is not enough
“the bottom-up mind
will take us much further,
but will never take us to the end goal”
(kevin kelly)
Crowd-sourcing needs to be
part of a bigger process
80. co-creation
Is the act of company stakeholders
collaborating directly with selected (usually
smaller) groups of consumers to work on a
specific brief.
Is about leveraging consumers’ creativity
without preempting the results of the process
Can take place on-line in communities or/and
offline in workshops
81. what you get
+few-to-few-to-one
+more targeted
+bottom-up and top-down
+collaboration, editing, building on
+refinement and funneling
+online & face-to-face
+access to insight and strategy (confidentiality)
+strategic thinking
+faster process
+immersive
+robust and tailored concepts
82. what’s missing
[compared to crowdsourcing]
-smaller crowd
-local
-less diversification
-fewer ideas
-more expensive than crowd-sourcing
83. the case for a hybrid model
bottom-up + top-down
crowds + individuals
group thinking + individual thinking
84. the hybrid model
consumer crowd-sourcing co-creation
immersion
listen plan engage measure
download
workshop
85. bottom-up
consumer crowd-sourcing co-creation
immersion
listen plan engage measure
download
workshop
top down
86. the hybrid model
consumer crowd-sourcing co-creation
immersion
listen plan engage measure
download
workshop No longer
a linear process
but a loop