The document summarizes key findings from the 2012 Edelman Trust Barometer, an annual study that measures trust in institutions and industries. Some key findings include:
- Trust declined globally with nearly twice as many countries now classified as "distrusting" of institutions.
- China, UAE, Indonesia, and Singapore had the highest levels of trust while countries like the U.S., U.K., France, and Japan saw declines in trust.
- In Japan specifically, trust fell 12 points for business, 21 points for media, and 26 points for government compared to 2011 levels according to the informed public aged 25-64.
The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 - November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit http: ⁄ ⁄ www.edelman.com ⁄ trust or call 212.729.2166.
#edeltrust2012
The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 - November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit http: ⁄ ⁄ www.edelman.com ⁄ trust or call 212.729.2166.
#edeltrust2012
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2012 – November 29, 2012. The 2013 Edelman Trust Barometer online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2013/
The 2012 Edelman Trust Barometer examines trust in four key institutions -- government, business, media, and NGOs -- as well as communications channels and sources.
Edelmans Linda Waxin och Björn Edlund bjöd in till frukost för att tillsammans med analytiker från Handelshögskolan, Veckans Affärer, Dagens Medicin och Medievärlden diskutera: VAD DRIVER FÖRTROENDE?
Edelman Tust Barometer är en global, årlig undersökning som handlar om förtroende för företag, branscher och organisationer. Presentationen fokuserar på de färska svenska siffrorna.
Edelman Stockholm presenterar de svenska siffrorna från den globala förtroendeundersökningen Edelman Trust Barometer 2012 på Nationalmuseum den 26 januari.
2013 Edelman Trust Barometer: Global Financial Services IndustryEdelman
Five years since the start of the global economic meltdown, financial services remains the least trusted sector worldwide, with just 46 percent of respondents identified as a “truster.” Although trust in the financial services industry has climbed back to pre-crisis levels, there is still a long path ahead.
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. Here you will find the results focused on the Brazilian market.
Hong Kong Results: 2013 Edelman Trust Barometer Edelman
Presented by Alan Vandermolen in Hong Kong January 29, 2013. Last year’s Trust barometer showed trust in business in Hong Kong was significantly lower than in most Asia-Pacific countries, but in line with global results. However, this year’s findings show a significant 13-point increase in the trust of businesses in Hong Kong, while global trust in business rose five percentage points, all among informed publics. This shift may indicate a stronger association of Hong Kong to Asia and that it is a steadily becoming more trusting market.
Hong Kong Full Results: 2013 Edelman Trust BarometerEdelman
Last year’s Trust barometer showed trust in business in Hong Kong was significantly lower than in most Asia-Pacific countries, but in line with global results. However, this year’s findings show a significant 13-point increase in the trust of businesses in Hong Kong, while global trust in business rose five percentage points, all among informed publics. This shift may indicate a stronger association of Hong Kong to Asia and that it is a steadily becoming more trusting market.
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2012 – November 29, 2012. The 2013 Edelman Trust Barometer online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2013/
The 2012 Edelman Trust Barometer examines trust in four key institutions -- government, business, media, and NGOs -- as well as communications channels and sources.
Edelmans Linda Waxin och Björn Edlund bjöd in till frukost för att tillsammans med analytiker från Handelshögskolan, Veckans Affärer, Dagens Medicin och Medievärlden diskutera: VAD DRIVER FÖRTROENDE?
Edelman Tust Barometer är en global, årlig undersökning som handlar om förtroende för företag, branscher och organisationer. Presentationen fokuserar på de färska svenska siffrorna.
Edelman Stockholm presenterar de svenska siffrorna från den globala förtroendeundersökningen Edelman Trust Barometer 2012 på Nationalmuseum den 26 januari.
2013 Edelman Trust Barometer: Global Financial Services IndustryEdelman
Five years since the start of the global economic meltdown, financial services remains the least trusted sector worldwide, with just 46 percent of respondents identified as a “truster.” Although trust in the financial services industry has climbed back to pre-crisis levels, there is still a long path ahead.
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. Here you will find the results focused on the Brazilian market.
Hong Kong Results: 2013 Edelman Trust Barometer Edelman
Presented by Alan Vandermolen in Hong Kong January 29, 2013. Last year’s Trust barometer showed trust in business in Hong Kong was significantly lower than in most Asia-Pacific countries, but in line with global results. However, this year’s findings show a significant 13-point increase in the trust of businesses in Hong Kong, while global trust in business rose five percentage points, all among informed publics. This shift may indicate a stronger association of Hong Kong to Asia and that it is a steadily becoming more trusting market.
Hong Kong Full Results: 2013 Edelman Trust BarometerEdelman
Last year’s Trust barometer showed trust in business in Hong Kong was significantly lower than in most Asia-Pacific countries, but in line with global results. However, this year’s findings show a significant 13-point increase in the trust of businesses in Hong Kong, while global trust in business rose five percentage points, all among informed publics. This shift may indicate a stronger association of Hong Kong to Asia and that it is a steadily becoming more trusting market.
Veja os resultados da 12a. edição do Estudo de Confiança Edelman - Trust Barometer, que avalia o nível de confiança dos brasileiros nas ONGs, governo, mídia e empresas.
Mais informações, entre em contato via edelmansignifica@edelmansignifica.com
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