dmr's Moments Of Truth Conclave Webinar
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What do your listeners think about you when they're NOT listening to the radio? And attendees were taught why that question is perhaps more critical than what they think about you when they ARE listening. Tripp illustrated how the 31 times consumers turn on the radio each week are "Moments Of Truth" for your brand, and indicated what you can do to strengthen their loyalty.
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Datazone Systems LLC is one of the most enterprising multi-disciplinary ELV companies in Dubai UAE. Get ELV companies in Dubai, UAE at www.datazoneme.com.
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Stop Social Media Marketing (Unless...)
I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, some people's careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some alternatives to protect your career. You may work at the right sort of company for which social media is well aligned for Marketing Department expectations---that's the "Unless" part of the title--but I believe this is the exception and not the rule.
We entered the social media era suggesting that brands with something to say could use social media to say it; instead, we today have brands with little to say that nonetheless post 4.3 times per day because some consultant told them this was a best practice. Desperate for attention and relevance, these companies continue to invest in content that is neither delivering the scale marketers need nor the content consumers want.
Ironically, even for the best companies, earned media may whither and die in the coming years. In just six months, organic reach on Facebook was halved, and many expect that zero organic reach will soon be the rule on the social network that collects 57% of all social visits. The organic reach game has gotten so tough that Coca-Cola, one of the strongest brands in the world, only earns engagement with 1 in 100,000 of its fans with its Facebook posts. The situation on Twitter is no better; recent Forrester report notes that the average engagement rate with brand posts on Twitter is just 0.03% (that is 75% less than banner ad clickthough rates today!)
Earned media could soon be a thing of the past. What happens to your social media marketing investment if the content you post reaches absolutely no one?
If the prospect of organic reach crumbling to nothing isn't enough to worry about, social media marketing has a variety of other problems marketers must stop ignoring:
- Trust: Forrester's 2014 data reveals that people trust brand social media posts 40% less than they do information on brand websites. Adobe's 2013 research found the same--just 2% of US consumers found company social media page best for credibility compared to 17% for company web sites.
- Acquisition of prospects: Studying data from 86 retailers and 72 million customers, Custora found that Facebook and Twitter deliver essentially zero acquisition. Facebook and Twitter account for just 0.2% and 0.01% respectively.
- Purchase: An IBM study of the online sales generated by 800 retailer websites on Black Friday 2013 and the week prior found that a mere 1% was generated from social media traffic. And Monetate recently published its Q2 Ecommerce Quarterly based on 7 billion online shopping experiences--it found that social delivers an add-to-cart rate of just 0.6% (70% less than search) and a minuscule conversion rate of 0.12% (70% lower than search).
Digital and Social Media Strategies for Spas
Digital and social media can be a perfect fit for spas and wellness companies to interact with consumers. Today, consumers research options and share experiences online, so these companies must be present on social media to understand customer needs, manage their reputation, and drive footfalls through fan engagement and loyalty programs. While deals can initially boost sales, companies need to avoid being seen solely as discount brands and find ways for customers to pay full price over time.
Interactive Twitter Workshop by Mannix Marketing #tvamp
Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis Foundation!
Brand Aid - Charlotte October 2014
This document provides information and tips about getting started with mobile marketing. It discusses the importance of mobile, how mobile usage has grown, and statistics about consumer mobile behaviors. It then offers guidance on developing a responsive website, optimizing for local searches, using email and SMS marketing, and capturing and targeting customers across devices. The key takeaway is that businesses need to meet customers on mobile to have a seamless multi-channel experience.
PR To Get Canadian Moms Buzzing
LimelitePR is a boutique PR firm that specializes in connecting brands with Canadian and American moms. They conduct traditional media relations, blogger outreach, and custom influencer programs to generate brand awareness and increase sales. Their services include media relations, blogger outreach, influencer programs, and social media. Moms are influential consumers who control 85% of household spending and rely heavily on peer recommendations. LimelitePR uses various PR strategies like media relations, blogger outreach, influencer programs, and brand ambassadors to engage moms on behalf of clients.
Arvinder twitter
The document discusses Twitter as a platform for real-time discussions around major events with high fan engagement. It provides an example of McDonalds Philippines using Twitter to promote their McDelivery service during NBA games. Statistics on Twitter usage in Southeast Asia show the platform reaches a young audience, and most people use Twitter to stay up-to-date on what's happening. Conversations on Twitter for different demographics like teens, young adults and executives are also summarized.
Words of Wisdom
The document discusses how advanced text analytics can be used to understand audiences and influence consumers. It explains that text analytics allows brands to discover peoples' desires, interests, reasons for switching brands, and barriers to trial. The document provides an example of how one brand used text analytics to understand emotional drivers of content sharing around the Olympics, creating viral content that dominated the conversation. It emphasizes that understanding language through text analytics is key to influence in today's digital world.
C.I.M.E Presentation, Rome 9-10 May 2012
This document discusses how consumer insights can drive business value. It provides examples of social media analysis and campaigns that were run using consumer data insights. The key points are:
1) Case studies showed that social CRM solutions using consumer data insights can increase consumer lifetime by 50%, spending by 54% and brand connection by 56%.
2) Different types of social media users were identified (creators, critics, collectors etc.) and insights from their behaviors and networks provided valuable marketing intelligence.
3) Successful campaigns like word-of-mouth programs for new products were launched by identifying influential users through social media analysis and recruiting them to generate consumer feedback.
TWITTER
This document summarizes Twitter usage statistics and highlights how Twitter can be used for travel marketing. It notes that Twitter has over 271 million active global users, with over 80% of users being over 18 years old. It then discusses how Twitter conversations around travel topics like #safari and #Kenya generate millions of impressions. The document advocates for using Twitter to engage customers at every stage of their travel planning and experiences through approaches like responding to requests for travel advice, running promotions, and amplifying positive brand discussions.
jumpinteractive at USF - Socialize Your ROI
You live on Facebook so you’ve got social media campaigns down, right? Building a social brand, managing social slams and integrating social across your messaging and reporting--second nature eh? Just in case--pop in as we look at catering social campaigns by platform, creating a social media culture and tracking your social ROI.
TastyKake Client Presentation
The document outlines a marketing campaign for TastyKake snacks targeting male consumers aged 18-24. It includes research findings on the target audience, goals to contemporize the brand and increase entertainment value, and a three phase campaign introducing fictional "Taste Bud" brand ambassadors through teaser advertising and events to establish TastyKake as a snack for sharing with friends.
SocialCompass Overview
This document summarizes a social media marketing platform called SocialCompass. It listens to social media conversations in real time, engages users with targeted offers and content, and rewards referrals. Key features include listening across social networks and locations, engaging users with offers and content, and tracking referrals to measure results. The platform has seen success in industries like restaurants, fitness, and retail. It offers white label solutions and influencer marketing campaigns have generated thousands of sales and referrals. Customers have seen improved sales, traffic, and conversions through using SocialCompass.
Content & conversation
The document discusses opportunities for brands on social media. It notes that 25% of search results for major brands link to user-generated content, and that people trust peer recommendations far more than ads. While traditional media exposes brands in a one-dimensional way, social media allows brands to showcase different facets through direct interaction. However, social media is saturated with user-generated content, making it difficult for brands to compete and get their messages viewed. Success requires engaging social media users with highly relevant and entertaining brand content and conversations.
Twitter 201- Taking it to the Next Level
This document provides information and best practices for using Twitter effectively. It discusses topics such as common Twitter terminology, growing followers strategically, using tools like HootSuite to schedule tweets, using hashtags to amplify messages, running contests to engage followers, integrating Twitter with other marketing efforts, and fundraising on social media. The document aims to help readers take their use of Twitter to the next level.
Real House Wives of Social Media
You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Takeaways:
1. How organizations have used social media successfully to further socially conscious efforts
2. The top tips organizations should know when preparing to start using social media
3. Real-life case studies on using social media successfully to achieve nonprofit goals
Insights are the Fuel for Transformation
The document discusses how insights are fuel for marketing transformation in today's challenging environment. It notes that marketers are in a constant state of change due to various disruptors like social media, AR/VR, and increasing data and costs. To stay relevant, marketers need deep customer insights on audiences to develop customer-centric strategies that drive performance metrics like growth, retention, and revenue. Insights-driven companies are growing significantly faster than others. The key is having the right insights into audiences at the individual level to understand motivations and build strong brand connections.
To Tweet or Not to Tweet
Presented at Las Vegas 2011 Multi-Specialty Foundation Symposium - overview of benefits & best practices for using Twitter, Foursquare, QR Codes to attract and retain patients.
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
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With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
Instagram Marketing Working With Influencers To Increase Business Reach Power...
Instagram Marketing Working With Influencers To Increase Business Reach PowerPoint Presentation Slides is a custom solution for all the marketers. This influencer marketing PPT theme helps you to explain the gaining popularity of social media platforms for marketing. Impactful data visualization tools help you to present vital stats and data. Our Instagram marketing PowerPoint slideshow facilitates a comprehensive explanation of devising influencer marketing strategy. With the help of our social media marketing PPT presentation, you can elucidate your marketing strategy stepwise. Illustrate key info like your goals, target audience, buyer persona, popular social media channels, and annual budget. Demonstrate ideas for your influencer marketing campaign using this highly visual PowerPoint theme. Also, represent your influencer selection criteria, and factors to consider before making your choice through this influence marketing PPT template. Our Instagram influencer PowerPoint deck helps you to elucidate the ROI on your marketing campaign. You can even elaborate on micro-influencer marketing by downloading our digital marketing PPT slideshow. https://bit.ly/31Nbb5Y
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
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- 3. A $5 donation will be made in your name in thanks for your time invested today and in support of the Conclave Scholarship Fund . facebook.com/dmrinteractive
- 4. The moment just before a consumer choice of MOMENTS TRUTH
- 5. The moment just before a consumer choice of MOMENTS TRUTH
- 6. Radio Listening Occasion of MOMENTS TRUTH
- 8. 31 Each Week of MOMENTS TRUTH
- 10. half half Midpoint: 60 minutes/day <60 min/day LIGHT >60 min/day HEAVY Time Spent with Radio
- 11. half half <60 min/day LIGHT >60 min/day HEAVY 88% 12% Time Spent with Radio
- 12. 94% of consumers consistently use the same amount of radio each week Time Spent with Radio
- 13. 31 7 Each Week of MOMENTS TRUTH
- 14. dmr Win First & Most of MOMENTS TRUTH
- 15. Loyalty: A consistent preference for and consumption of the same brand. - Journal of Consumer Behavior
- 16. Heavy Radio: 15 hours/week, 31 occasions You win 16 occasions (+50%) P1
- 17. 7.5 hours/week
- 18. #1 What do they think when they’re listening?
- 19. #2 What do they think about my station when they’re NOT listening?
- 20. 31 Awareness Attitude/Perception Motivation Choose My Brand First & Most Brand Relationship Market Share Mind Share of MOMENTS TRUTH
- 21. Mind Share = Relationships Deeply Knowing & Understanding Contact Communication Interaction
- 23. WTMX: 13% of cume 60% AQH
- 25. Build Your Brand Relationship Prime P1s Prime Prospects of MOMENTS TRUTH
- 26. Core wants to engage across multiple touchpoints
- 30. Build Your Brand Relationship Deeply understand WHO Where they are What they care about What else do they do of MOMENTS TRUTH
- 32. We’ll donate $5 to the Conclave Scholarship Fund . To ensure we make yours: facebook.com/dmrinteractive
- 33. Questions & Thoughts facebook.com/dmrinteractive twitter.com/followdmr #Conclave
- 34. We’ll donate $5 to the Conclave Scholarship Fund . To ensure we make yours: facebook.com/dmrinteractive
- 35. For more information Tripp Eldredge, President [email_address] (859) 957-1590 dmr interactive.com twitter.com/follow dmr vacebook.com/ dmr interactive
Editor's Notes
- And just as we did with Loyalty, we can split the panel right down the middle. The middle point for Times spent with radio is about 90 minutes per day. That means that Half of the panel has a spends less than 90 minutes a day listening to radio. We labeled them as LIGHT Intensity. The other half spends MORE than 90 minutes per day listening to radio. They are HEAVY Intensity radio users.
- The amazing thing about the heavy radio users is the amount they contribute to the total amount of radio. Even though they represent just have of the panel, they contriubute nearly 90% of the total minutes to radio! The whole other half of the panel. The light users, only 12 % So, along with P1 station, we can now have a better insightn into the quality and value of the listener. Since everyone is a P1, it’s critical we know more about these consumers
- Figure 4