Spredfast's CMO, Jim Rudden, on: "Building Trust in a Time of Doubt"

1. Building trust in a time of
doubt
Jim Rudden, CMO Spredfast, @JimRudden

2. Social’s first inning
was astounding

3. Welcome to the
second inning

4. A Deficit of Trust

5. Employers
Media
NGO
Government

6. Drop in overall trust in
the US from 2017 to 2018
-37%

7. No longer know how to
tell good journalism from
rumor or falsehoods
63%

8. 64% of respondents say that CEOs should take the
lead on change rather than waiting for government
to impose it.
2018 Edelman Trust Barometer

9. Building Trust is Job One

10. Engage
Elevate
Activate

11. Engage
social is a 1:1 connection opportunity

12. 38
95%
5%

13. Acknowledging people

14. Elevate
using your brand to shine a light

15. LifeWtr and the Arts

17. Activate
Move beyond saying to doing

20. The second inning is
about moral leadership