3. COMPANY PROFILE
Name of the company : DMART
Founded By : Mr. Radhakrishna Damani
Established Year : May 15,2002
Sector : Public Sector
Industry : Retail
Headquarters : Powai, Mumbai.
Registered Office :Anjaneya Co-op, Housing Society Ltd,
Orchad avenue, opp. Hiranandani Foundation
school,powai,Mumbai-400076
Web Site : https://www.dmartindia.com
4. Products : Grocery, Daily Essentials, Home Appliances
Clothing, Footwear, Toys, Crockery, Luggage,
Health and beauty, Sporting goods and fitness
Traded As : NSE: D Mart
BSE: 540376
Revenue : Rs 41,833 Cr
No of stores : 324
5. ABOUT DMART :
DMart was conceived by value investor Mr. Radhakishan Damani
in the year 2002, who at the time was operating a single store
in Maharashtra.
With a mission to be the lowest-priced retailer in its area of
operation, DMart has grown steadily over the years, and
operates 324 stores in 10 States, 1 Union Territory and NCR.
The Company has delivered stable performance across
stakeholder metrics by focusing on financial fundamentals, with
fortitude and strong conviction.
A focus on financial fundamentals, high levels of patience and
strong conviction have been the bedrock on which the
Company’s values and business direction have been built.
6. DMart took eight years to start its first ten stores.
DMart strongly believed that any business needs the right blend of
entrepreneurship and professionalism.
CORE VALUES OF DMART:
At DMart, they place strong emphasis on excellence in customer
service. Our employees believe in the values of Action, Care and Truth
(ACT) to get the job done, with Dedication and Determination.
Action :-
Focus: To be focused about what to do.
Motivated: To be clear of achieving their goal.
Enthusiastic: To love what they do.
7. Care :-
Respect: To respect every individual in the organisation and provide
her/him with the dignity and attention to make her/him believe that
she/he makes a difference to the organization.
Listen: To listen and resolve any employee / customer grievance
quickly and fairly.
Truth :-
Integrity: By being open, honest and fair in all our relationships and
being respectful and trustful to others.
8. VISSION AND MISSION:
VISSION :
It is our continuous endeavour to investigate, identify and make
available new products / categories for the customer’s everyday use and
at the ‘best’ value than anybody else.
MISSION :
To be the lowest priced retailer in the area of operation / city / region.
CULTURE:
We’re strong believers in deriving excellence in customer service
through systematic On the Job “training” and rigor at work. We value
simplicity and humility in our people and strongly believe that integrity
and merit is the only route to growth. We hire professionals who share
our values and unabashedly lead by example.
9. Presence and Expansion Strategy:
DMart has a consistently growing presence across India.
At DMart, they follow a cluster-based expansion approach.
They thus focus on deepening our penetration in the areas where they are
already present, before expanding to newer regions.
Using this strategy, we added 40 stores in FY 2022-23, thus ending the
year with 324 stores, spread across 10 states, 1 union territory, and NCR.
16. Key Performance Indicators :
With a strategy of maintaining cost efficiencies while offering the best customer
value, DMart has witnessed stable performance across financial and operational
parameters over the years.
REVENUE FROM OPERATIONS EBITDA
18. Corporate Social Responsibility :
Improving Computer Literacy
Reading Programme
Spoken English Proficiency
Habits of Cleanliness and Hygiene
Building As a Learning Aid (BALA)
Remedial Classes
Public Private Partnership (PPP) Model schools
23. SWOT ANALYSIS :
Strengths :
o Strong Retail Presence: D-Mart is one of India's leading retail
chains, with a substantial presence across the country. This extensive
network of stores is a significant strength.
o Low-Cost Business Model: The company follows a low-cost,
highvolume business model that allows it to offer competitive
prices to customers.
o Customer Loyalty: D-Mart has a loyal customer base due to its
emphasis on quality products and value for money. It often enjoys
repeat business from Satisfied Customers.
24. Weaknesses :
o Limited Product Range: D-Mart primarily focuses on groceries and
essential items, limiting its product range compared to some
competitors.
o Regional Concentration: The majority of D-Mart's stores are
concentrated in western India, making it vulnerable to regional
economic fluctuations.
o Online Presence: The company's online presence and e-commerce
capabilities were relatively limited as of my last update. This could be
a weakness in an increasingly digital retail environment
25. Opportunities :
o Expansion: D-Mart can continue to expand its store network into new
regions within India to tap into a broader customer base.
o Diversification: The company could diversify its product offerings to
include more non-grocery items, such as electronics, clothing, and
home goods.
o E-commerce Growth: Expanding its online presence and improving
ecommerce capabilities can help D-Mart reach a larger audience and
compete with online retail giants.
26. Threats :
O Competition: Intense competition in the retail industry, both
offline and online, poses a threat to D-Mart's market share and
pricing power.
o Economic Factors: Economic downturns, inflation, and changes
in consumer spending patterns can impact D-Mart's sales and
profitability.
O Regulatory Changes: Changes in government regulations
related to the retail industry can affect operations and
expansion plans.
