Learn about ecommerce, its benefits and how it can help you increase your income. Everything is changing rapidly in the world we live in, and now is the best time to start a business online. You can do it if you have the will and patience to learn certain secrets that will bring you success in ecommerce.

1. W H A T I S
W H A T I S
W H A T I S
E - C O M M E R C E ?
E - C O M M E R C E ?
E - C O M M E R C E ?

2. The term "e-commerce" refers to
the purchasing and selling of
goods, products, and services
over the internet.
Electronic commerce or internet
commerce are other terms for e-
commerce. These services are
delivered through the internet
network. E-commerce also
includes the exchange of money,
funds, and data..

3. These business transactions can be
done in four ways:
Business to Business (B2B)
Business to Customer (B2C)
Customer to Customer (C2C)
Customer to Business (C2B)
The standard definition of E-commerce
is a commercial transaction which is
happened over the internet. Online
stores like Amazon, Flipkart, Shopify,
Myntra, Ebay, Quikr are examples of E-
commerce websites.

4. So when you log into
your Amazon and
purchase a book, this is a
classic example of an e-
commerce transaction.
Here you interact with the
seller (Amazon),
exchange data in form of
pictures, text, address for
delivery etc. and then you
make the payment.
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5. E-commerce is currently one of
the fastest expanding industries
in the world economy.
According to one estimate, it
grows at a rate of approximately
23% every year. By the end of
the decade, it is expected to be
a $27 trillion business..

6. Types of E-Commerce Models
1. Business to Business
This is Business to Business transactions.
Here the companies are doing business with
each other. The final consumer is not involved.
So the online transactions only involve the
manufacturers, wholesalers, retailers etc.

7. 2. Business to Consumer
The company will sell its goods and/or
services to the consumer directly here.
Customers may look at products, see
images, and read reviews on their
websites. After that, they place their
order, and the company ships the
products to them directly. Amazon,
Flipkart, and Jabong are just a few
examples..

8. Consumer to consumer, where the
consumers are in direct contact with
each other. No company is involved.
It helps people sell their personal
goods and assets directly to an
interested party. Usually, goods
traded are cars, bikes, electronics
etc. OLX, Quikr etc follow this
model.
3. Consumer to Consumer

9. 4. Consumer to Business
This is the reverse of B2C, it is a
consumer to business. So the
consumer provides a good or some
service to the company. Say for
example an IT freelancer who
demos and sells his software to a
company. This would be a C2B
transaction.

10. Top 5 advantages
of e-commerce

11. 1. Lower costs
Going online eliminates the requirement for a
physical storefront, lowering the company's fixed
costs. Furthermore, because much e-commerce is
automated, fewer employees are necessary. Using
Google Adwords, e-commerce Facebook
advertising, and social media marketing to promote
an e-commerce store is considerably more cost-
effective than promoting offline. These cost
reductions equate to lower customer costs and
increased sales for the company. For businesses,
this is one of the most important advantages of e-
commerce.

12. 2. Customer data
Selling online gives a merchant access to a goldmine of
client data that isn't available in traditional retail.
When customers check out or register on a website,
they typically provide their name, email address, and
phone number, but they also provide a wealth of
consumer behavior and demographic data, which can
help online retailers optimize the customer journey and
market more effectively and accurately, thanks to
Google Analytics.

13. E-tailers can also nurture and retarget
customers based on where they are in
the buying process. An online shop, for
example, can utilize data insights to
email potential customers who have
abandoned their carts, urging and
reminding them to complete their
purchase, and can even employ
retargeting advertising to nurture leads
who have not yet made a purchase.
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14. 3. Wider customer base
Geographic boundaries become irrelevant
when shopping online through e-commerce
platforms. You may sell your wares to
customers all throughout the country, if not the
world. You aren't restricted to customers who
visit your physical site.
The internet also allows you to reach out to
specialist demographics that you would
otherwise be unable to reach. You may reach
clients from all angles by leveraging different
internet touchpoints, such as social media,
forums, and Google search, to go where they
already are.

15. 4. Open always
When you sell online, your business is
open 24/7/365. Even though your
customer support may be sleeping,
automation ensures that the rest of the
sales process is always flowing and
consumers can buy on any day, at any
time.

16. 5. Easier to scale up
Scaling up or expanding a physical store necessitates
additional floor space (and the associated costs! ),
personnel, and shelf space. In contrast, one of the less
obvious benefits of e-commerce for firms is how easy it is
to expand an online store.
You only need more product, a few digital modifications,
and potentially more storage space, which is much less
expensive than storefront space. Being online also
negates the need to create a new store in a different area
because you're already connected to a worldwide market.

17. LEARN MORE NOW
ABOUT E-COMMERCE
BUSINESS
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