This document summarizes a presentation by Michael Margolis on new engagement paradigms through storytelling. It discusses how people connect with brands and ideas through the stories attached to them. It also examines how culture is defined by shared stories and how changing stories can change culture. Additionally, it outlines strategies for non-profits to shift from transactional fundraising to building relationships and inviting people to be part of a bigger story of meaning and social change.
Review of The Cluetrain and The Open Brandsomisguided
The Cluetrain Manifesto and Open Brand refer to markets as conversation and talk about how the networked environment of the web changes how businesses should approach marketing. Conversation, collaboration and community. Also includes the Positioning Statement related to brand promise and identity.
Steal This Idea: The Originality Scale / By Marty NeumeierLiquid Agency
In an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over those who don’t. Why? Because original ideas are at the heart of innovation, differentiation, and brand transformation. The Originality Scale is a simple way to categorize your ideas according to the knowledge and imagination that informs them.
Review of The Cluetrain and The Open Brandsomisguided
The Cluetrain Manifesto and Open Brand refer to markets as conversation and talk about how the networked environment of the web changes how businesses should approach marketing. Conversation, collaboration and community. Also includes the Positioning Statement related to brand promise and identity.
Steal This Idea: The Originality Scale / By Marty NeumeierLiquid Agency
In an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over those who don’t. Why? Because original ideas are at the heart of innovation, differentiation, and brand transformation. The Originality Scale is a simple way to categorize your ideas according to the knowledge and imagination that informs them.
Incorporating Stories into your Fundraising ProgramLeah Eustace
AFP Webinar presented October 8, 2014
Nothing connects us to one another like stories. We teach our children through story. We entertain each other with stories. And yes, we raise a lot of money by being great storytellers. Great fundraisers know the power of great narrative. In this session, Leah will talk about the psychology around giving, and will provide real life examples of great stories in action.
At the conclusion of this session, participants will:
Have a better understanding of how donors make giving decisions
Know the components of a great story
Have great examples of storytelling in action
Target Audience:
Intermediate-level fundraisers
About the Presenter:
Leah Eustace, CFRE is the Chief Idea Goddess at Good Works; a boutique consulting firm in Ottawa, Canada. With over 20 years of fundraising experience, her expertise lies in helping charities develop meaningful relationships with their donors through storytelling.
“Loverizing” Your Donors: The Lucrative Difference a Few Well-Chosen Words Wi...Pursuant
Are you only raising five to fifteen percent of what you could because of weak donor communications? That’s what nationally-recognized author and our special guest for this webinar, Tom Ahern, claims.
“Loverizing” is a phrase Tom uses to describe how nonprofits can make any appeal irresistibly “donor-centered.” It’s the key to raising lots more money and retaining donors longer.
Making a Powerful Case for Donor Support webinar presentation with Tom AhernBlackbaud Pacific
Tom Ahern, founder of Ahern Communications, Ink., discussed how a lack of donor-centricity in your donor communications can seriously undermine their effectiveness and how your organisation can avoid this in Blackbaud Pacific's monthly thought leadership webinar.
Subscribe to Tom's free how-to e-newsletter at www.aherncomm.com
View webinar recording: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73362942&rKey=ff891c8da51d3a52
Learn about future thought leadership webinars: https://www.blackbaud.com.au/notforprofit-events/webinars/thought-leadership
Turn First-Time Donors Into Repeat DonorsBloomerang
https://bloomerang.co/resources/webinars
First-year communications are key to donor retention. Fundraising experts Jay Love and Tom Ahern will show you how to keep the love alive with effective donor retention strategies that will help you to raise more money for your mission.
Demonstrating Impact through Digital Storytelling: Fundraising Online 2013Colin Habberton
This is a short presentation looking at a few of the key themes to consider for creating, implementing and distributing digital storytelling for the purposes of raising funds and awareness for nonprofit organisations.
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Learn advanced storytelling techniques using session slides from November 10, 2016 Nonprofit Storytelling Conference, Chicago, IL delivered by Lori L. Jacobwith.
The Art and Science of Storytelling: Get ready for your end of year fundraisingAlexa Cromwell
In GreatNonprofits first ever Webinar, founder Perla Ni and content maven Colleen Wilson share insights into how why and stories work for nonprofits. GreatNonprofits proudly features the story of PA'LANTE Harlem founder Elsie Vasquez on how the focus on storytelling and has helped her organization grow.
We all know that stories about individuals are the most effective way to get donors to respond to fundraising appeals. In fact, it is really quite unusual to receive appeals these days that don't include a story of a particular person whose life was affected by a charity's work. But it’s not enough to just tell a story. We must tell a story that connects with our audience and leave a lasting impression that impacts their philanthropic relationship with our cause.
Join us to learn how to do just that.
Presenters: Vanessa Chase, Fundraising and Communications Strategist, Founder of TheStorytellingNonprofit.com; and Jenny Taylor, Community Manager, GuideStar USA (moderator)
Advanced Storytelling: Why Talking About Money Helps You Raise MoreBloomerang
https://bloomerang.co/resources/webinars/
Join Lori L. Jacobwith, master storyteller and fundraising culture change expert, to learn why talking about money is one of the best ways to raise even more.
Weekend in Boca VII - Diane Remin - “Raise More Money by Keeping Your Donors:...OfficeDepotFoundation
Presentation by Diane Remin, Founder and President, MajorDonors.com, at the Office Depot Foundation's 2014 Weekend in Boca Civil Society Leadership Symposium
You go all out to get donations. But are you negating all of the time and money you expend to get a gift when it comes to keeping those donors? Statistics say you are. The donor retention rate in the US has tumbled to a dismal 43%. That means lost donors at all levels—including potential major ones!
You will leave this workshop with strategies and techniques to:
• Translate research into practical action steps for your nonprofit to raise more money
• Use storytelling to transform something as mundane as a gift acknowledgement into a powerful donor stewardship communication.
• Increase the likelihood your donors will keep on giving—and at higher levels.
Engaging Your Nonprofit Community Through Storytelling & Social MediaJulia Campbell
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at telling their story using social media?
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your nonprofit cut through the clutter.
This seminar will detail key steps that nonprofits can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support.
In this session, we will learn:
• • The 5 types of stories nonprofits need to be telling;
• • How to use digital tools and social media to tell your nonprofit’s story;
• • How to make your message stand out over your competition;
• • Low-cost and free graphic design and video-sharing tools you can start using today.
Every corporate entity must create a brand and an image. this is not an easy task. but here is step by step points , with case examples. please download .and say so if you like and share it
Incorporating Stories into your Fundraising ProgramLeah Eustace
AFP Webinar presented October 8, 2014
Nothing connects us to one another like stories. We teach our children through story. We entertain each other with stories. And yes, we raise a lot of money by being great storytellers. Great fundraisers know the power of great narrative. In this session, Leah will talk about the psychology around giving, and will provide real life examples of great stories in action.
At the conclusion of this session, participants will:
Have a better understanding of how donors make giving decisions
Know the components of a great story
Have great examples of storytelling in action
Target Audience:
Intermediate-level fundraisers
About the Presenter:
Leah Eustace, CFRE is the Chief Idea Goddess at Good Works; a boutique consulting firm in Ottawa, Canada. With over 20 years of fundraising experience, her expertise lies in helping charities develop meaningful relationships with their donors through storytelling.
“Loverizing” Your Donors: The Lucrative Difference a Few Well-Chosen Words Wi...Pursuant
Are you only raising five to fifteen percent of what you could because of weak donor communications? That’s what nationally-recognized author and our special guest for this webinar, Tom Ahern, claims.
“Loverizing” is a phrase Tom uses to describe how nonprofits can make any appeal irresistibly “donor-centered.” It’s the key to raising lots more money and retaining donors longer.
Making a Powerful Case for Donor Support webinar presentation with Tom AhernBlackbaud Pacific
Tom Ahern, founder of Ahern Communications, Ink., discussed how a lack of donor-centricity in your donor communications can seriously undermine their effectiveness and how your organisation can avoid this in Blackbaud Pacific's monthly thought leadership webinar.
Subscribe to Tom's free how-to e-newsletter at www.aherncomm.com
View webinar recording: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73362942&rKey=ff891c8da51d3a52
Learn about future thought leadership webinars: https://www.blackbaud.com.au/notforprofit-events/webinars/thought-leadership
Turn First-Time Donors Into Repeat DonorsBloomerang
https://bloomerang.co/resources/webinars
First-year communications are key to donor retention. Fundraising experts Jay Love and Tom Ahern will show you how to keep the love alive with effective donor retention strategies that will help you to raise more money for your mission.
Demonstrating Impact through Digital Storytelling: Fundraising Online 2013Colin Habberton
This is a short presentation looking at a few of the key themes to consider for creating, implementing and distributing digital storytelling for the purposes of raising funds and awareness for nonprofit organisations.
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Learn advanced storytelling techniques using session slides from November 10, 2016 Nonprofit Storytelling Conference, Chicago, IL delivered by Lori L. Jacobwith.
The Art and Science of Storytelling: Get ready for your end of year fundraisingAlexa Cromwell
In GreatNonprofits first ever Webinar, founder Perla Ni and content maven Colleen Wilson share insights into how why and stories work for nonprofits. GreatNonprofits proudly features the story of PA'LANTE Harlem founder Elsie Vasquez on how the focus on storytelling and has helped her organization grow.
We all know that stories about individuals are the most effective way to get donors to respond to fundraising appeals. In fact, it is really quite unusual to receive appeals these days that don't include a story of a particular person whose life was affected by a charity's work. But it’s not enough to just tell a story. We must tell a story that connects with our audience and leave a lasting impression that impacts their philanthropic relationship with our cause.
Join us to learn how to do just that.
Presenters: Vanessa Chase, Fundraising and Communications Strategist, Founder of TheStorytellingNonprofit.com; and Jenny Taylor, Community Manager, GuideStar USA (moderator)
Advanced Storytelling: Why Talking About Money Helps You Raise MoreBloomerang
https://bloomerang.co/resources/webinars/
Join Lori L. Jacobwith, master storyteller and fundraising culture change expert, to learn why talking about money is one of the best ways to raise even more.
Weekend in Boca VII - Diane Remin - “Raise More Money by Keeping Your Donors:...OfficeDepotFoundation
Presentation by Diane Remin, Founder and President, MajorDonors.com, at the Office Depot Foundation's 2014 Weekend in Boca Civil Society Leadership Symposium
You go all out to get donations. But are you negating all of the time and money you expend to get a gift when it comes to keeping those donors? Statistics say you are. The donor retention rate in the US has tumbled to a dismal 43%. That means lost donors at all levels—including potential major ones!
You will leave this workshop with strategies and techniques to:
• Translate research into practical action steps for your nonprofit to raise more money
• Use storytelling to transform something as mundane as a gift acknowledgement into a powerful donor stewardship communication.
• Increase the likelihood your donors will keep on giving—and at higher levels.
Engaging Your Nonprofit Community Through Storytelling & Social MediaJulia Campbell
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at telling their story using social media?
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your nonprofit cut through the clutter.
This seminar will detail key steps that nonprofits can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support.
In this session, we will learn:
• • The 5 types of stories nonprofits need to be telling;
• • How to use digital tools and social media to tell your nonprofit’s story;
• • How to make your message stand out over your competition;
• • Low-cost and free graphic design and video-sharing tools you can start using today.
Every corporate entity must create a brand and an image. this is not an easy task. but here is step by step points , with case examples. please download .and say so if you like and share it
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Top mailing list providers in the USA.pptxJeremyPeirce1
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing
1. Telling a Bigger Story: New Engagement Paradigm
5th Annual Bridge Conference, Washington DC
Presented by Michael Margolis, Get Storied
(c) 2009 Michael Margolis www.getstoried.com 1
2. Tweepl:
@getstoried
#BridgeConf
(c) 2009 Michael Margolis www.getstoried.com 2
3. BEST WORST
POP QUIZ
Digging into Brand Perceptions
Study in 2009 by BBMG of 2,000 consumers asked
what brands they perceive as most environmentally
and socially responsible in America.
(c) 2009 Michael Margolis www.getstoried.com 3
4. People don’t buy your
product, solution, or
idea - they buy the story
that’s attached to it.
(c) 2009 Michael Margolis www.getstoried.com 4
9. Narrative is about
relationship.
identity values
perception beliefs
meaning connection
(c) 2009 Michael Margolis www.getstoried.com 9
10. Visionaries.
Innovators.
Entrepreneurs.
‣How do you translate
what’s new & different
into wider acceptance?
‣How do you get others
to see, care, believe in
the same things you do?
(c) 2009 Michael Margolis www.getstoried.com 10
11. Storytelling Manifesto
}
15 Storytelling Axioms
New Mindset/Language
Reframe Persuasion
Sold 2,000+ print copies, 5,000+ downloads
(c) 2009 Michael Margolis www.getstoried.com 11
12. Hiya, I’m Michael
I advise biz, npos, and creatives on how
to get others to believe in their story.
Social Media Storytelling
Pushing boundaries of narrative
Business & Brand Re-Invention
Shifting perceptions and identity
Change & Social Innovation
How translate ideas into acceptance
(c) 2009 Michael Margolis www.getstoried.com 12
14. consultant
speaker
publisher
podcaster
journalist
professor
fashion designer
university dean
(c) 2009 Michael Margolis www.getstoried.com 14
15. Why do we give?
(c) 2009 Michael Margolis www.getstoried.com 15
16. EXERCISE
Find a partner. Share a
story about a cause
you support with your
own money.
(c) 2009 Michael Margolis www.getstoried.com 16
17. “I had to know
and understand
my own story
before I could
listen to and help
other people with
theirs.”
- Barack Obama
(c) 2009 Michael Margolis www.getstoried.com 17
18. FIND BIGGER STORY
> context
> culture
> change
(c) 2009 Michael Margolis www.getstoried.com 18
48. Brand Story Engagement
How Donors/Members Locate Themselves in Your Story
1 2 3
Emotional Meaningful Pride of
capital experiences belonging
MOTIVATION PLATFORM OWNERSHIP
!!Mission !! Memorable acts !! Self-identification
!! Needs/interests !! Symbolic celebration !! Co-creation
!! Dreams/aspirations !! Social connection !! Status/recognition
(c) 2009 Michael Margolis www.getstoried.com 48
49. Invite people
to express
themselves & be
1
part of something
(c) 2009 Michael Margolis www.getstoried.com 49
51. Country Store Grinders Mill, Piedmont, SC
(c) 2009 Michael Margolis www.getstoried.com 51
52. Shift to the bigger,
2
universal story.
(c) 2009 Michael Margolis www.getstoried.com 52
53. The multi-million dollar renovation of Laniākea into
a Downtown Women’s Club “with a mission”
broadened the appeal and benefits of membership
Hawai’i Women’s Org
‣$5MM biz transformation of community nonprofit
‣Re-invented story, linking past/future into relevance
‣Story: what it means to be a working woman
(c) 2009 Michael Margolis www.getstoried.com 53
60. The Evolution of AARP:
Creating a Contrast Frame
Old Story New Story
Twilight Years Third-Age
Elders/Retired 60 is the new 30
Tireless Defender Resource Center
Transactional Relational
(c) 2009 Michael Margolis www.getstoried.com 60
61. Old Story New Story
INDIVIDUAL Versus TEAM
Special Olympics is trying to address the
challenge of social isolation. Despite the highs of game-day
achievement, athletes return back to their lives and experience
separation or exclusion.
(c) 2009 Michael Margolis www.getstoried.com 61
62. The Evolution of Special Olympics:
Creating a Contrast Frame
Old Story New Story
Individual achievement Social cohesion
I am special We are similar
Separate Inclusion
Competitive glory Collaborative success
(c) 2009 Michael Margolis www.getstoried.com 62
63. TOOL
Create your own contrast
frame describing the
conceptual shift from the
old story to the new story
(c) 2009 Michael Margolis www.getstoried.com 63
64. Evolution of Fundraising/Marketing:
Creating a Contrast Frame
Old Story New Story
guilting & shaming identity/lifestyle
crisis/fear ownership/opportunity
transactional relational
number name/face/person
(c) 2009 Michael Margolis www.getstoried.com 64
65. Nobody really
likes a change story.
People want a continuity
story; it’s our job to
connect the dots.
(c) 2009 Michael Margolis www.getstoried.com 65
66. FIND BIGGER STORY
> context
> culture
> change
(c) 2009 Michael Margolis www.getstoried.com 66
68. Raffle + Book Signing
(c) 2009 Michael Margolis www.getstoried.com 68
69. Act Now - You Will Receive
✓ Copy of today’s slides
✓ 5 chances to win 5 books
✓ 12 Qs > fundraising story
✓ Discount on the workshop
✓ Monthly e-newsletter
(c) 2009 Michael Margolis www.getstoried.com 69
70. Storytelling is like
fortune-telling. The act of
choosing a certain story
determines probability of
its future outcome.
(c) 2009 Michael Margolis www.getstoried.com 70