Buying behavior for grocery items depends on the type of retail store. Traditional retail stores, supermarkets, and specialty stores each have strengths that influence customers' purchasing decisions. Some key factors include prices, product quality, variety, cleanliness, location convenience, promotions, and staff friendliness. Research shows consumer preferences and what drives impulse buying can differ depending on store type, product category, demographics, and culture.
An Investigation into Shopping Behavior of Customers towards Modern Retail St...IJMTST Journal
The study is intended to analyze the general shopping habits and behaviors of customers towards modern
retail stores. The objective of the study is to understand the factors affecting the shopping behavior of
customers towards modern retail stores. The research is aimed at exploring the reasons for preferring
modern retail stores to traditional kirana store, their usual preferences in purchasing various items, their
behavior in planning the visits to these stores, the benefits sought by them shopping at these stores and their
overall opinion towards these modern retail stores. A survey with a sample size of 120 from Vijayawada city
was conducted using a structured questionnaire. The data so collected was analyzed using statistical tools
and the results were presented. The findings of the study prove that there is a long way for modern retailers
to go. There is ample scope for these modern retailers to capture the market, as a majority of the middle-class
just started shifting their preference from kirana stores to modern retail formats. Stores also require
introducing in-store sales promotions to turn casual shoppers into serious buyers. Stores may also require
luring window-shoppers. Stores also require offering value-added services such as order-by-phone, mail
orders and home-delivery to mitigate the image that stores are not conveniently located. Providing improved
training for the staff proves to be very effective in serving shoppers better.
The document discusses consumer preferences and factors that influence food purchasing decisions. It begins by introducing the topic of consumerism and competition in the food industry. It then reviews several key concepts related to preferences and decision-making from various social science perspectives. The literature review covers previous research on topics like nutrition labeling, health awareness, attributes that influence fast food choices, and how the choice set configuration can impact preferences. The methodology section outlines the descriptive research design, sampling approach, data collection sources, sample size, and analysis plan for the study. Graphs of preliminary results show most respondents are the main grocery shoppers, consider health when choosing foods, and find nutrition information and labeling important. Overall nutrients like carbohydrates and proteins rated as
A Study of Consumer Behavior towards Grocery Retailing in Delhi Region of Na...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Key drivers influencing shopping behaviour in retail storeAamir Hasan
This document summarizes a journal article that studied the key drivers influencing shopping behavior in retail stores. It conducted a survey of 300 shoppers in Lucknow, India to understand what factors most influence their shopping decisions. The study found that shopping experience, store image, and value for money were the three most important variables, with shopping experience emerging as the dominant factor influencing consumers' shopping behavior. The document provides context on the importance of understanding customer shopping behavior for retailers facing competitive pressures.
The document discusses the expansion of the organized retail sector in India and its impact on unorganized retailers. Some key points:
- Unorganized retailers near organized retailers experienced a decline in sales and profits initially, but this impact weakened over time.
- There was no evidence of a decline in overall employment in the unorganized sector due to organized retailers entering the market.
- The rate of closure of unorganized retail shops is 4.2% annually, much lower than international rates, and the rate of closure specifically due to organized retail competition is even lower at 1.7% annually.
- Unorganized retailers have responded competitively through improved business practices and technology upgrades. The majority want to remain in
An Empirical Analysis of Factors Affecting on Preference for Cashew in Nipaniijtsrd
"Cashew is one of the important dry fruit gaining popularity in the recent past. As information regarding dry fruits is hardly available, the recognition of consumers’ preference for cashew was undertaken. This study was conducted during the year 2018 in Nipani city. The main objective of the study was to study factors influencing on selection of cashew. The primary data was collected from 120 cashew consumers through questionnaire. The data was analyzed by tabular analysis, factor analysis, One Way ANOVA test and descriptive statistics. The result revealed that major factors influencing for cashew preference was reasonable price, taste and quality. The factor analysis result revealed that convenience factor, recommendation factor and quality factor has more influence on the consumers for the cashew preference. The hypothesis result revealed that there is no correlation between preference for cashew and annual income of the consumers. Vivek Mahajan | Dr. Pravin Chavan ""An Empirical Analysis of Factors Affecting on Preference for Cashew in Nipani"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23104.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23104/an-empirical-analysis-of-factors-affecting-on-preference-for-cashew-in-nipani/vivek-mahajan"
- The document analyzes consumer preferences towards non-vegetarian fast food outlets in Ahmedabad, India. It conducted surveys of 250 respondents in the city.
- 19% of respondents reported not having a preference for non-vegetarian fast food outlets. The study aimed to identify underlying factors influencing customers' selection of restaurants and their satisfaction levels.
- Statistical analyses found significant relationships between preferences and factors like age, religion, occupation, enjoying a combination of foods, and perceptions of non-vegetarian food.
3 module Marketing Management university of Mysore Dr UMA K
This document provides an overview of Module 3 which covers buyer behavior and influencing factors. It begins with definitions of key concepts like consumer, buyer behavior, and factors that influence consumer decisions. Cultural factors like values, beliefs and customs shape needs and wants. Social factors such as reference groups, family, and roles/status also impact consumer behavior. Understanding these internal and external factors is important for marketers to satisfy consumer needs through effective product offerings and marketing strategies. The document then discusses types of consumer behavior and the need to study consumer behavior to aid in business success.
An Investigation into Shopping Behavior of Customers towards Modern Retail St...IJMTST Journal
The study is intended to analyze the general shopping habits and behaviors of customers towards modern
retail stores. The objective of the study is to understand the factors affecting the shopping behavior of
customers towards modern retail stores. The research is aimed at exploring the reasons for preferring
modern retail stores to traditional kirana store, their usual preferences in purchasing various items, their
behavior in planning the visits to these stores, the benefits sought by them shopping at these stores and their
overall opinion towards these modern retail stores. A survey with a sample size of 120 from Vijayawada city
was conducted using a structured questionnaire. The data so collected was analyzed using statistical tools
and the results were presented. The findings of the study prove that there is a long way for modern retailers
to go. There is ample scope for these modern retailers to capture the market, as a majority of the middle-class
just started shifting their preference from kirana stores to modern retail formats. Stores also require
introducing in-store sales promotions to turn casual shoppers into serious buyers. Stores may also require
luring window-shoppers. Stores also require offering value-added services such as order-by-phone, mail
orders and home-delivery to mitigate the image that stores are not conveniently located. Providing improved
training for the staff proves to be very effective in serving shoppers better.
The document discusses consumer preferences and factors that influence food purchasing decisions. It begins by introducing the topic of consumerism and competition in the food industry. It then reviews several key concepts related to preferences and decision-making from various social science perspectives. The literature review covers previous research on topics like nutrition labeling, health awareness, attributes that influence fast food choices, and how the choice set configuration can impact preferences. The methodology section outlines the descriptive research design, sampling approach, data collection sources, sample size, and analysis plan for the study. Graphs of preliminary results show most respondents are the main grocery shoppers, consider health when choosing foods, and find nutrition information and labeling important. Overall nutrients like carbohydrates and proteins rated as
A Study of Consumer Behavior towards Grocery Retailing in Delhi Region of Na...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Key drivers influencing shopping behaviour in retail storeAamir Hasan
This document summarizes a journal article that studied the key drivers influencing shopping behavior in retail stores. It conducted a survey of 300 shoppers in Lucknow, India to understand what factors most influence their shopping decisions. The study found that shopping experience, store image, and value for money were the three most important variables, with shopping experience emerging as the dominant factor influencing consumers' shopping behavior. The document provides context on the importance of understanding customer shopping behavior for retailers facing competitive pressures.
The document discusses the expansion of the organized retail sector in India and its impact on unorganized retailers. Some key points:
- Unorganized retailers near organized retailers experienced a decline in sales and profits initially, but this impact weakened over time.
- There was no evidence of a decline in overall employment in the unorganized sector due to organized retailers entering the market.
- The rate of closure of unorganized retail shops is 4.2% annually, much lower than international rates, and the rate of closure specifically due to organized retail competition is even lower at 1.7% annually.
- Unorganized retailers have responded competitively through improved business practices and technology upgrades. The majority want to remain in
An Empirical Analysis of Factors Affecting on Preference for Cashew in Nipaniijtsrd
"Cashew is one of the important dry fruit gaining popularity in the recent past. As information regarding dry fruits is hardly available, the recognition of consumers’ preference for cashew was undertaken. This study was conducted during the year 2018 in Nipani city. The main objective of the study was to study factors influencing on selection of cashew. The primary data was collected from 120 cashew consumers through questionnaire. The data was analyzed by tabular analysis, factor analysis, One Way ANOVA test and descriptive statistics. The result revealed that major factors influencing for cashew preference was reasonable price, taste and quality. The factor analysis result revealed that convenience factor, recommendation factor and quality factor has more influence on the consumers for the cashew preference. The hypothesis result revealed that there is no correlation between preference for cashew and annual income of the consumers. Vivek Mahajan | Dr. Pravin Chavan ""An Empirical Analysis of Factors Affecting on Preference for Cashew in Nipani"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23104.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23104/an-empirical-analysis-of-factors-affecting-on-preference-for-cashew-in-nipani/vivek-mahajan"
- The document analyzes consumer preferences towards non-vegetarian fast food outlets in Ahmedabad, India. It conducted surveys of 250 respondents in the city.
- 19% of respondents reported not having a preference for non-vegetarian fast food outlets. The study aimed to identify underlying factors influencing customers' selection of restaurants and their satisfaction levels.
- Statistical analyses found significant relationships between preferences and factors like age, religion, occupation, enjoying a combination of foods, and perceptions of non-vegetarian food.
3 module Marketing Management university of Mysore Dr UMA K
This document provides an overview of Module 3 which covers buyer behavior and influencing factors. It begins with definitions of key concepts like consumer, buyer behavior, and factors that influence consumer decisions. Cultural factors like values, beliefs and customs shape needs and wants. Social factors such as reference groups, family, and roles/status also impact consumer behavior. Understanding these internal and external factors is important for marketers to satisfy consumer needs through effective product offerings and marketing strategies. The document then discusses types of consumer behavior and the need to study consumer behavior to aid in business success.
Millennial grocery shoppers exhibit different behaviors than previous generations. They are more likely to shop at a variety of store types for different items and rely less on brand loyalty. They also share grocery shopping duties between both sexes. Millennials tend to shop based on specific recipes rather than stocking up. They use smartphones and apps heavily for recipe research and shopping assistance. Registered dietitians can help millennial shoppers by staying up to date on food trends, emphasizing convenience and health, and using social media and apps in counseling.
Managing changing attitudes of consumer on buying preferences a strategic eva...Dr. Juturu Viswanath
This document discusses managing changing consumer attitudes toward buying preferences. It finds that income is a key factor influencing purchases, while media, family pressures, price variations, substitutes, sales, and social status also impact preferences. Quality concerns have the highest influence on choices. The study recommends that marketers understand dynamic buying preferences, address variables affecting attitudes, maintain quality-service to sustain demand, match prices with quality, and consider income levels when making strategic decisions.
Throughout the months of January and February the process of online grocery shopping was analyzed using a total of 51 participants in field study sessions, interviews and surveys.
My goal (main research question) was to understand why not more people are trying or converting to the online grocery-shopping model. By analyzing consumer’s shopping behavior in brick-and-mortar retailers I hoped to single out some practices, experiences or activities the consumer would not be able to achieve if they were to translate their shopping into an online grocery-shopping platform.
What Factors Influence Consumers' Purchase Decision Along With Quality (Certi...Avant Garde Solutions
The utility of the product, brand image, price-quality connection, participation with the product, and convenience are five aspects that are very affecting. Additionally, it examined the impact of quality certification marks on quickly consumer goods (FMCGs) products that consumers choose to repurchase. After making a purchase from retail marts and super shops, 195 customers were detained in order to get their opinions via survey questionnaires.
This document provides an overview of buyer behavior and consumer behavior concepts. It defines consumer behavior as the study of how consumers select, buy, use, and dispose of goods and services. Understanding consumer behavior is important for businesses for several reasons, including shaping organizational fortunes, regulating consumption, developing marketing strategies, and formulating production policies. The document also discusses different types of consumer behaviors such as complex buying behavior, dissonance reduction behavior, variety seeking behavior, and habitual buying behavior. Overall, the key points are that consumer behavior research is important for marketing management and product development to understand customers' needs and provide satisfactory goods and services.
1. The document analyzes retailers' satisfaction with and movement of Maggi noodles in Tenkasi District, Tamil Nadu.
2. A survey was conducted of 81 retailers using a questionnaire to understand their perceptions. Statistical analysis tools like chi-square and weighted average were used.
3. The analysis found that retailers' satisfaction is high regarding Maggi noodles' taste, brand name, filling content, and reasonable price. Movement among consumers is also good due to these factors.
A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyde...ijtsrd
The consumer durable goods industry is operating in a highly competitive, complex and rapidly changing business environment. The consumer buying preferences are rapidly changing and moving towards high-end technology products. Products which were once considered luxury items have become a necessity because of the changing lifestyle and rising income levels. The consumer is brand-conscious, but not necessarily brand-loyal. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he she wants to buy. It is a very long process where the consumer makes the final decision whether or not to buy the product. This is called buying decision making. There are various factors which influence consumer decision making which include demographic socio-economic and cultural status etc. The major factors that affect consumer buying behavior are age, gender, income, social influence. In addition, from the product side price, durability, brand name, product features, after sales service etc., may also have a great impact on decision making. This project deals with the study on the factors that affect the consumer purchase behavior on Durable goods. This study is helpful for both business firm to maintain good customer relationship and for the consumer also as he need not look for more alternatives. Dr. E. Murali Darshan | Boosa Ravi Teja "A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21493.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21493/a-study-on-customer-purchasing-behaviour-on-durable-goods-in-kukatpally-hyderabad/dr-e-murali-darshan
Consumer behaviour towards online and traditional purchasingGopal kumar
This document analyzes consumer behavior trends for online and traditional purchasing. It discusses key aspects of consumer psychology like motivation, perception, and learning. It outlines the different stages of the purchasing process and types of purchasing modes. Research was conducted through a questionnaire to assess 150 consumers' preferences for online versus traditional shopping. Key findings included that 18-25 year olds prefer online shopping for convenience. Preferences vary by product, with essentials and apparel often purchased traditionally due to tangibility. Online shopping is favored for electronics and books due to variety and authenticity. The study provides insights into factors influencing consumer choices between online and offline shopping.
This literature review discusses several past studies on consumer perceptions and behaviors related to retail stores. One study compares consumers' perceptions of superstores versus family-run stores in Bangkok, finding consumers preferred the lower prices, variety and environment of superstores but also wanted restrictions on their expansion. Another examines customers' satisfaction with various marketing factors of the retail chain Big Bazaar in India. A third discusses psychological factors like motivation, perception, learning and beliefs that influence consumers' buying choices.
A study on consumer behavior of aavin milk in bhel townshipdagaashutosh
This document summarizes a study on consumer behavior regarding the purchase of Aavin milk in Bhel Township, Trichy. The study had several objectives: to assess consumer satisfaction with Aavin milk, identify factors influencing milk consumption, assess consumer awareness of milk brands, and evaluate advertising effectiveness. A sample of 120 consumers was surveyed using an interview questionnaire. Key findings included that quality was the most important factor influencing brand loyalty, 60% of respondents preferred Aavin for its quality, and 45% of respondents were highly satisfied with Aavin. Suggestions included reducing Aavin's price to be more competitive and improving extra quality and sales promotion efforts.
A study on consumer behavior of aavin milk in bhel townshipdagaashutosh
This document summarizes a study on consumer behavior regarding the purchase of Aavin milk in Bhel Township, Trichy. The study had several objectives: to assess consumer satisfaction with Aavin milk, identify factors influencing milk consumption, assess consumer awareness of milk brands, and evaluate advertising effectiveness. A sample of 120 consumers was surveyed using an interview questionnaire. Key findings included that quality was the most important factor influencing brand loyalty, 60% of respondents preferred Aavin for its quality, and 45% of respondents were highly satisfied with Aavin. Suggestions included reducing Aavin's price to be more competitive and improving extra quality and sales promotion efforts.
(9) a study on consumer buying behaviour ppt ah authorsHariharanAmutha1
This document summarizes a study on consumer buying behavior towards online shopping in Dindigul district, India. It includes the following key points:
- The study explores consumer motivations and preferences for online shopping using a sample of 1,000 respondents.
- Hypotheses test factors like awareness, gender, age, education that influence online shopping behavior and motivations such as price, quality, discounts.
- The methodology involves primary survey data collected through interviews and secondary data from previous studies, articles and the internet.
- Preliminary findings from the percentage analysis show respondents' gender, age, products purchased online and factors influencing purchases.
(9) a study on consumer buying behaviour ppt hari master piecehariharanmasterpiece
The document discusses a study on consumer buying behavior towards online shopping in Dindigul district, India. It aims to analyze factors influencing consumer purchases online and preferences for online shopping versus traditional shopping. The study uses surveys of 1000 consumers and statistical analysis methods. Key findings include that awareness of online shopping sites differs based on demographics like gender, age and education. Motivations for online purchases like price, quality and fashion trends also differ based on education levels and gender.
This document summarizes a study on consumer behavior related to toothpaste brands in Bangalore, India. It begins with an abstract describing the importance of understanding consumer behavior for business success. It then reviews literature on various factors that influence consumer decisions, including demographics, product attributes, quality, packaging, promotions, and brand awareness. The research methodology section describes how the study used a descriptive design and simple random sampling to collect primary data via questionnaires from 200 consumers in Bangalore. The results found that 80% of respondents use toothpaste, with 60% brushing once per day. Half of respondents purchase toothpaste twice per month.
A Comparison of customer satisfaction between hyper stores and convenience St...deshwal852
This study compares customer satisfaction levels between hyper stores and convenience stores in India. A survey was administered to 100 customers who shop at these stores. Results found that customers reported higher satisfaction levels at hyper stores, which offer a wide range of products under one roof, compared to convenience stores, which are smaller and offer limited products. Statistical analysis showed a significant difference in satisfaction levels between the two store types, with hyper stores performing better. The study concludes that customers are generally more satisfied with the service quality provided at hyper stores in India.
Importance of Food Packaging and Its Relation to the Consumer's Demographic ...inventionjournals
This document discusses a study on the relationship between food packaging and consumer demographics. The study surveyed 60 consumers in Mysore, India about the importance of various packaging attributes. Statistical analysis found that income had a significant association with important packaging elements, with higher-income consumers caring more about features like variety of sizes. However, gender, age and education were not significantly related to perceptions of packaging importance. The findings suggest food companies should focus marketing strategies involving enhanced packaging on higher-income target segments.
Collectors seem to share unique personality traits with respect to their hobby or collection. The study found that collectors tend to be highly patient, passionate about their interest area, and able to deal with challenges in acquiring new items for their collection. They remain dedicated to their hobby despite ups and downs, are aware of trends in their interest area, and are willing to invest significant time and money to further their collection. Collecting provides meanings related to one's identity, relationships with others, preservation of history, and financial investment. However, it can also resemble addictive behavior for some. The personality traits of collectors highlight their enduring involvement and deep commitment to both the objects and process of acquiring items for their collection.
5 consumer behaviour research paper hari masterpiece HariMasterpiece
This document summarizes a research paper on analyzing factors that influence consumer behavior and promoting in marketing. It discusses how studying consumer behavior is important for marketers to understand what influences consumers' purchasing decisions. It also examines different types of consumer behavior and factors that affect consumer behavior, such as advertising, financial conditions, personal preferences, social influence, and purchasing power. Additionally, it outlines patterns of consumer behavior including area of purchase, time and frequency of purchase, and method of purchase. The document concludes that understanding consumer psychology and how consumers think, feel, reason and make decisions is important for effective marketing.
Impact of Consumer innovativeness on shopping styles; A Case of Pakistaninventionjournals
ABSTRACT: Purpose: The main objective of this paper is to investigate the impact of consumer innovativeness on shopping styles in Pakistan. It is written with an aim to explore the relations among consumer innovativeness and shopping styles. DESIGN/METHODOLOGY/APPROACH: Survey method was used to generate the Reponses and sample of our study consists of 300 useful responses of respondents which were generated through questionnaire and Structural equation modeling (SEM) was applied by using Statistica 7 to examine the relation among cognitive and sensory innovativeness and six different shopping patterns. FINDINGS: We find that Consumers along with cognitive innovativeness have quality consciousness, price consciousness and confused by over choice when they make decisions. Consumers with sensory innovativeness have brand consciousness, fashion consciousness and habitual orientation towards decision making. It means that cognitive and sensory innovativeness can lead to diverse shopping patterns. RESEARCH LIMITATIONS: In our study we use convenience sampling technique to generate responses. So sample of 300 respondents generates exact results but these results cannot be applied on the whole population of Pakistan having different age groups. So major limitation of our research paper is generality of results MANAGERIAL IMPLICATION: The findings of our research paper enable manager to get the idea how customer are different in their shopping styles. Marketers can develop complete understanding about customer’s innovativeness and shopping styles so that they can launch successful marketing strategies for development of new products and make successful existing products.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Millennial grocery shoppers exhibit different behaviors than previous generations. They are more likely to shop at a variety of store types for different items and rely less on brand loyalty. They also share grocery shopping duties between both sexes. Millennials tend to shop based on specific recipes rather than stocking up. They use smartphones and apps heavily for recipe research and shopping assistance. Registered dietitians can help millennial shoppers by staying up to date on food trends, emphasizing convenience and health, and using social media and apps in counseling.
Managing changing attitudes of consumer on buying preferences a strategic eva...Dr. Juturu Viswanath
This document discusses managing changing consumer attitudes toward buying preferences. It finds that income is a key factor influencing purchases, while media, family pressures, price variations, substitutes, sales, and social status also impact preferences. Quality concerns have the highest influence on choices. The study recommends that marketers understand dynamic buying preferences, address variables affecting attitudes, maintain quality-service to sustain demand, match prices with quality, and consider income levels when making strategic decisions.
Throughout the months of January and February the process of online grocery shopping was analyzed using a total of 51 participants in field study sessions, interviews and surveys.
My goal (main research question) was to understand why not more people are trying or converting to the online grocery-shopping model. By analyzing consumer’s shopping behavior in brick-and-mortar retailers I hoped to single out some practices, experiences or activities the consumer would not be able to achieve if they were to translate their shopping into an online grocery-shopping platform.
What Factors Influence Consumers' Purchase Decision Along With Quality (Certi...Avant Garde Solutions
The utility of the product, brand image, price-quality connection, participation with the product, and convenience are five aspects that are very affecting. Additionally, it examined the impact of quality certification marks on quickly consumer goods (FMCGs) products that consumers choose to repurchase. After making a purchase from retail marts and super shops, 195 customers were detained in order to get their opinions via survey questionnaires.
This document provides an overview of buyer behavior and consumer behavior concepts. It defines consumer behavior as the study of how consumers select, buy, use, and dispose of goods and services. Understanding consumer behavior is important for businesses for several reasons, including shaping organizational fortunes, regulating consumption, developing marketing strategies, and formulating production policies. The document also discusses different types of consumer behaviors such as complex buying behavior, dissonance reduction behavior, variety seeking behavior, and habitual buying behavior. Overall, the key points are that consumer behavior research is important for marketing management and product development to understand customers' needs and provide satisfactory goods and services.
1. The document analyzes retailers' satisfaction with and movement of Maggi noodles in Tenkasi District, Tamil Nadu.
2. A survey was conducted of 81 retailers using a questionnaire to understand their perceptions. Statistical analysis tools like chi-square and weighted average were used.
3. The analysis found that retailers' satisfaction is high regarding Maggi noodles' taste, brand name, filling content, and reasonable price. Movement among consumers is also good due to these factors.
A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyde...ijtsrd
The consumer durable goods industry is operating in a highly competitive, complex and rapidly changing business environment. The consumer buying preferences are rapidly changing and moving towards high-end technology products. Products which were once considered luxury items have become a necessity because of the changing lifestyle and rising income levels. The consumer is brand-conscious, but not necessarily brand-loyal. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he she wants to buy. It is a very long process where the consumer makes the final decision whether or not to buy the product. This is called buying decision making. There are various factors which influence consumer decision making which include demographic socio-economic and cultural status etc. The major factors that affect consumer buying behavior are age, gender, income, social influence. In addition, from the product side price, durability, brand name, product features, after sales service etc., may also have a great impact on decision making. This project deals with the study on the factors that affect the consumer purchase behavior on Durable goods. This study is helpful for both business firm to maintain good customer relationship and for the consumer also as he need not look for more alternatives. Dr. E. Murali Darshan | Boosa Ravi Teja "A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21493.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21493/a-study-on-customer-purchasing-behaviour-on-durable-goods-in-kukatpally-hyderabad/dr-e-murali-darshan
Consumer behaviour towards online and traditional purchasingGopal kumar
This document analyzes consumer behavior trends for online and traditional purchasing. It discusses key aspects of consumer psychology like motivation, perception, and learning. It outlines the different stages of the purchasing process and types of purchasing modes. Research was conducted through a questionnaire to assess 150 consumers' preferences for online versus traditional shopping. Key findings included that 18-25 year olds prefer online shopping for convenience. Preferences vary by product, with essentials and apparel often purchased traditionally due to tangibility. Online shopping is favored for electronics and books due to variety and authenticity. The study provides insights into factors influencing consumer choices between online and offline shopping.
This literature review discusses several past studies on consumer perceptions and behaviors related to retail stores. One study compares consumers' perceptions of superstores versus family-run stores in Bangkok, finding consumers preferred the lower prices, variety and environment of superstores but also wanted restrictions on their expansion. Another examines customers' satisfaction with various marketing factors of the retail chain Big Bazaar in India. A third discusses psychological factors like motivation, perception, learning and beliefs that influence consumers' buying choices.
A study on consumer behavior of aavin milk in bhel townshipdagaashutosh
This document summarizes a study on consumer behavior regarding the purchase of Aavin milk in Bhel Township, Trichy. The study had several objectives: to assess consumer satisfaction with Aavin milk, identify factors influencing milk consumption, assess consumer awareness of milk brands, and evaluate advertising effectiveness. A sample of 120 consumers was surveyed using an interview questionnaire. Key findings included that quality was the most important factor influencing brand loyalty, 60% of respondents preferred Aavin for its quality, and 45% of respondents were highly satisfied with Aavin. Suggestions included reducing Aavin's price to be more competitive and improving extra quality and sales promotion efforts.
A study on consumer behavior of aavin milk in bhel townshipdagaashutosh
This document summarizes a study on consumer behavior regarding the purchase of Aavin milk in Bhel Township, Trichy. The study had several objectives: to assess consumer satisfaction with Aavin milk, identify factors influencing milk consumption, assess consumer awareness of milk brands, and evaluate advertising effectiveness. A sample of 120 consumers was surveyed using an interview questionnaire. Key findings included that quality was the most important factor influencing brand loyalty, 60% of respondents preferred Aavin for its quality, and 45% of respondents were highly satisfied with Aavin. Suggestions included reducing Aavin's price to be more competitive and improving extra quality and sales promotion efforts.
(9) a study on consumer buying behaviour ppt ah authorsHariharanAmutha1
This document summarizes a study on consumer buying behavior towards online shopping in Dindigul district, India. It includes the following key points:
- The study explores consumer motivations and preferences for online shopping using a sample of 1,000 respondents.
- Hypotheses test factors like awareness, gender, age, education that influence online shopping behavior and motivations such as price, quality, discounts.
- The methodology involves primary survey data collected through interviews and secondary data from previous studies, articles and the internet.
- Preliminary findings from the percentage analysis show respondents' gender, age, products purchased online and factors influencing purchases.
(9) a study on consumer buying behaviour ppt hari master piecehariharanmasterpiece
The document discusses a study on consumer buying behavior towards online shopping in Dindigul district, India. It aims to analyze factors influencing consumer purchases online and preferences for online shopping versus traditional shopping. The study uses surveys of 1000 consumers and statistical analysis methods. Key findings include that awareness of online shopping sites differs based on demographics like gender, age and education. Motivations for online purchases like price, quality and fashion trends also differ based on education levels and gender.
This document summarizes a study on consumer behavior related to toothpaste brands in Bangalore, India. It begins with an abstract describing the importance of understanding consumer behavior for business success. It then reviews literature on various factors that influence consumer decisions, including demographics, product attributes, quality, packaging, promotions, and brand awareness. The research methodology section describes how the study used a descriptive design and simple random sampling to collect primary data via questionnaires from 200 consumers in Bangalore. The results found that 80% of respondents use toothpaste, with 60% brushing once per day. Half of respondents purchase toothpaste twice per month.
A Comparison of customer satisfaction between hyper stores and convenience St...deshwal852
This study compares customer satisfaction levels between hyper stores and convenience stores in India. A survey was administered to 100 customers who shop at these stores. Results found that customers reported higher satisfaction levels at hyper stores, which offer a wide range of products under one roof, compared to convenience stores, which are smaller and offer limited products. Statistical analysis showed a significant difference in satisfaction levels between the two store types, with hyper stores performing better. The study concludes that customers are generally more satisfied with the service quality provided at hyper stores in India.
Importance of Food Packaging and Its Relation to the Consumer's Demographic ...inventionjournals
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1. Buying behavior in grocery items with respect to
traditional retails store, super market and specialty store.
Presented by ;- Divyaksh Vakhariya
Enrollment no. :- 22SOMBA21039
Subject :- Consumer Behaviour
Guided by :- Dr. Kuldeep Jobanputra
2. What is grocery items?
Grocery items are the everyday things you purchase from a store to meet your basic needs at home, like food,
beverages, cleaning supplies, and personal care products.
Food: This is all the stuff you eat at home, like fruits, veggies, rice, meat, and snacks.
Beverages: These are the drinks you have at home, such as water, soda, tea, and even beer or wine.
Cleaning Supplies: These are things to clean your house, like soap, detergents, and trash bags.
Personal Care Products: These are items for keeping yourself clean and fresh, like toothpaste, shampoo, and
toilet paper.
In simple terms, grocery items are everything you need to run your home, from eating and drinking to cleaning
and taking care of yourself.
3. Types of grocery items
Fresh Produce: Fruits, vegetables, and herbs.
Dairy Products: Milk, cheese, yogurt, and butter.
Bakery Items: Bread, pastries, and cakes.
Grains and Cereals: Rice, pasta, cereal, and flour.
Frozen Foods: Frozen vegetables, pizza, and ice cream.
Beverages: Water, juice, soda, and coffee.
Snacks: Chips, nuts, and crackers.
Condiments: Ketchup, mayonnaise, and salad dressing.
Spices and Seasonings: Salt, pepper, and various spices.
Baking Supplies: Flour, sugar, and baking powder.
Cleaning Products: Dish soap, laundry detergent, and paper towels.
Personal Care Items: Shampoo, toothpaste, and soap.
4. Literature Reivew
Patricia Huddleston (2008) in “Customer satisfaction in food retailing: comparing specialty and
conventional grocery stores”. This paper aims to compare how customers feel about regular grocery
stores versus specialty ones. It looks at things like the products they offer, prices, quality, and service
to figure out which of these factors matter most for customer satisfaction in each type of store.
Jabir Ali and Sanjeev Kapoor (2010) in “Buying behavior of consumers for food products in an
emerging economy”. This paper is to formulate a marketing strategy for a contemporary food and
grocery market by analyzing and taking into account what consumers prefer to purchase and how they
make choices when shopping for groceries.
Nevin Sanlier and Suzan Seren Karakus in “Evaluation of food purchasing behavior of
consumers from supermarkets”. Women worry about food safety. We should teach people to eat
healthily and make sure food is safe, especially for those with less money. People's shopping habits
change slowly, but in some cities, it's a social activity. More men are now shopping online. This study
is crucial for making better health guidelines based on people's food choices. Understanding why
people pick certain foods helps create better rules.
5. Vidha Pradhan in “Study on Impulsive buying behavior among Consumer in supermarket in
Kathmandu Valley”. This research in Kathmandu studied why people make unplanned purchases in
supermarkets. They surveyed 200 shoppers and discovered that most buy personal care and groceries
impulsively, but think before buying electronics and kitchenware. The study showed that product type
and financial independence don't have a big impact, but factors like having cash, mood, ATM
availability, price, store layout, time, promotions, store environment, and friends' influence play a big
role.
Wahida Shahan Tinne (2011) “Factors affecting impulse buying behavior of consumers at
superstores in Bangladesh.” Impulse buying is when you buy something without planning, often
because you're tempted by new, discounted, or unexpected items. Impulse buyers don't have a particular
item or store in mind when they start shopping. They see something they like while browsing and buy it
without much thought or research. Afterward, they might feel happy or regretful. Many things can make
people buy on impulse, like personal feelings and outside influences.
Dr. Abhishek Kumar (2020) “Impulse buying and post purchase regret: A study of shopping
behavior for the purchase of grocery product”. This paper wants to study how making quick,
unplanned purchases, such as groceries, can result in regretting those purchases afterward.
6. Aysen Akyuz (2017) in “Determinant factors influencing impulse buying behavior of Turkish
customers in supermarket”. A study in 2017 examined why Turkish supermarket shoppers make
impulse purchases. They collected 593 surveys in December 2017 and used tests like regression, t-tests,
and ANOVA to see what factors affected impulse buying. They found that things like sales promotions
and using credit cards influenced impulse buying, but a person's income level didn't seem to make a
difference.
Md Alauddin (2015) in “Perception of consumer impulse buying behavior in the super store: A case
study of some selected super store in Bangladesh”. This study explored why people in Bangladesh are
buying things impulsively in superstores. They surveyed 100 random participants and found that factors
like the store's look, where it's located, convenience, quality, brands, store size, variety, discounts, and
product availability make people buy on impulse. The study also checked how planned and unplanned
shopping, along with similar products, affect impulsive buying. This research helps marketers and
researchers understand consumer impulsiveness better.
Prokopis K. Theodoridis (2008) in “Store image attributes and customer satisfaction across
different customer profiles within the supermarket sector in Greece”. This research has two main
goals: first, to see how store image affects customer satisfaction in the Greek market, and second, to
check if this relationship stays consistent among different customer groups.
7. Harry F. Krueckeberg in “Retail food store employee influence on customer shopping behavior”.
The study discovered that customers' choice of where to shop for food isn't greatly affected by how
helpful the employees are, but they do think that having friendly employees improves the overall
shopping experience. Employee friendliness doesn't significantly increase stress; factors like store
location, prices, and the variety of products matter more. To enhance the store, it's recommended to
promote and advertise the service and employees to let customers know.
Krishna Mohan Sharma (2012) in “The study of changing buying behavior of consumer in
growing economy of india, specific to FMCG segment and its impact on unorganized retailers”.
The study explores why people prefer local Kirana shops or big malls. Researchers visited various stores
and used surveys to understand shoppers' feelings and habits. By analyzing the data using percentages
and tests, they found that factors like economic growth, changing lifestyles, urbanization, more women
in the workforce, and technology have fueled India's retail sector.
Paromita Goswami and Mridula S. Mishra (2008) in “Would Indian consumers move from kirana
stores to organized retailers when shopping for groceries”. This article aims to find out if Indian
consumers will switch from local corner stores to big supermarkets when buying groceries.
8. Pet Anthony L. Pascual (2019) in “Understanding consumer buying behaviors towards public
markets and grocery stores in Tacloban city, Philippines”. The Philippines government wants folks
in Tacloban City to purchase local food to support farmers and the environment. A study revealed that
most buy from public supermarkets due to cost, quality, and variety, but some dislike the unclean
surroundings and inconvenience. This study will aid in encouraging more people to shop at local
supermarkets and back local food.
Dr. N. Rajendhiran in “A study on counsumer buying behavior in organized food and grocery
stores in Salem, Tamilnadu”. India's retail sector is booming thanks to changes in its population, a
stronger economy, and better city living. With younger and wealthier customers, India is now an
attractive market for both local and global retailers. Organized retail improves the shopping experience
by meeting consumer preferences, creating a pleasant shopping environment, and offering a wide
variety of products. Factors like income, education, favorite brands, social status, and the influence of
family and friends all affect how Indians shop. This paper aims to study how consumers behave in
organized food and grocery stores.
Farida Khan (2015) in “A study of consumer behavior towards grocery retailing in Delhi region of
national capital region of India”. This research paper examines why people in Delhi NCR prefer
organized or unorganized stores. It discovers that factors like product quality, prices, promotions, and
shopping experience matter, while demographics don't have a big impact on their choices.
9. Neha singh (2021) in “A study on grocery and household items buying behavior in Kolkata”. In
India, people choose stores based on convenience, income, and family size. If you have irregular hours,
you prefer convenience stores. What matters most are store location, cleanliness, and product variety.
Staff friendliness, knowledge, and brand names don't have a big impact. Indians are focusing on health,
hygiene, and a better life. Men and women shop similarly, and ease of reaching the store is more crucial
than transportation. Kirana and convenience stores need to improve to compete with supermarkets.
M Suresh and P. Balaji in “The consumer behavior towards grocery private label brand”. Retailers
are using a strategy to create their own high-quality store brands to compete with big-name products. A
study in Coimbatore with 120 people found that most of them are happy with these store brand groceries.
People view them as eco-friendly, affordable, and readily available, indicating a positive perception of
these store brands.
Channin Yoopetch (2018) in “Factors affecting consumer buying behavior and purchasing decision
at healthy grocery stores in Bangkok”. This chapter will explain what influences health-conscious
consumers' buying decisions in Bangkok, mainly looking at their choices in healthy grocery stores and
consumption of health-focused food products.
10. Shardha Vishwakrma in “Study on grocery shopping behavior of urban consumers of Raipur city”. This
study in Raipur, India, explores how people choose between modern supermarkets and small traditional stores
for groceries. It found that factors like age, income, family size, distance to the store, gender, education,
occupation, lifestyle, and shopping goals play a role in this decision. The research also grouped grocery shoppers
into different categories based on their preferences and behaviors.
Dr. Hemantkumar P. Bulsara (2016) in “An exploratory study of factors related to consumer behavior
towards purchase of fruits and vegetables from different retail formats”. This study aims to figure out how
people in India and other Asian countries buy fresh produce like fruits and vegetables. We'll examine different
ways of shopping, including foreign investment, to help international retailers succeed in these markets by
finding out what factors affect fruit and vegetable purchases, no matter where or who the buyers are.
11. Objective of this study
“To understand how different types of stores influence consumer’s buying behavior for grocery
items”.
“To understand how the consumer experience differs across traditional retail stores, supermarkets
and specialty stores in influencing buying behavior for grocery items”.
12. Research Methodology
Research Questions
1. What is your family type?
2. How many members in your family?
3. How frequently you purchase grocery items?
4. Which type of flour do you consume more?
5. Which type of snacks do you consume more?
6. Which type of household oil do you consume more?
7. From where do you prefer to purchase grocery items?
8. What factors influence you to purchase flour from?
9. What factors influence you to purchase snack from?
10. What factors influence you to purchase household oil from?
11. Give your preference in traditional retail store category.
12. Give your preference in supermarket category.
13. Give your preference in Specialty store.
14. Rate your experience for buying grocery items from.
13. Research Design
Research Design
A research design is a plan or framework for conducting research. Three types of research design:
1. Exploratory research 2. Descriptive research 3. Casual research design.
In this research I used Descriptive research design.
Data collection tool
In this research I collected data through Google forms (Questionnaire).
Data collection method
In this research I used primary and secondary data.
14. Sample Design
Type of sample
In this research, I used simple random sampling method.
Sampling Area
In this research, I am taking survey from people of Gujarat.
Sample Size
In this research I take 100 respondents with the help of google form.
15. Data analysis and interpretation
Age
The above chart shows the age of respondents.
95.2% respondents age is 18 to 27 years.
2.9% respondents age is 28 to 37 years.
0.95% respondents age is 38 to 47 years.
0.95% respondents age is above 48 years.
16. Gender
The above chart shows the gender of respondents.
59.6% respondents are male.
40.4% respondents are female.
17. Occupation
The above chart shows the occupation of respondents.
75% respondents are students.
16.3% respondents are the employee.
4.8% respondents are the entrepreneur.
3.8% respondents are from the other category.
18. Monthly income
The above chart shows the occupation of respondents.
79.8% respondents monthly income is 0 – 20,000.
14.4% respondents monthly income is 20,000 to 40,000.
3.8% respondents monthly income is 40,000 – 60,000.
1.9% respondents monthly income is above 40,000.
19. Family type
The above chart shows that 41.3% respondents are from nuclear family from 100 respondents.
58.7% respondents are from joint family.
20. Family members
The above chart shows that 1.9% respondents have 2 family members from 100 respondents.
6.7% respondents have 3 family members.
35.6% respondents have 4 family members.
55.8% respondents have more than 4 family members.
21. How frequently you purchase grocery items?
The above chart shows that 37.5% respondents frequently purchase grocery items from 100 respondents..
17.3% respondents are purchase grocery items weekly.
37.5% respondents are purchase grocery items monthly.
7.7% respondents are purchase grocery items yearly.
22. Which type of flour do you consume more?
The above chart shows that 78.8% respondents are use wheat flour from 100 respondents.
13.5% respondents are use rice flour.
1% respondents are use corn flour.
6.7% respondents are use other flour.
23. Which type of snacks do you consume more?
The above chart shows that 71.2% respondents consume namkeen from 100 respondents.
11.5% respondents consume chocolate.
9.6% respondents consume biscuit.
7.7% respondents consume other snack.
24. Which type of household oil do you consume more?
The above chart shows that 44.2% respondents use peanut oil from 100 respondents.
21.2% respondents use sunflower oil.
14.4% respondents use cottonseed oil.
20.2% respondents use other type of oil.
25. From where do you prefer to purchase grocery items?
The above chart shows that highest respondents purchase flour from traditional retails store.
Most of respondents are purchase Snacks from traditional retails store.
Also household oil is purchase from traditional retails store.
26. What factors influence you to purchase flour from?
The above chart shows that price, quantity, time saving and other factor are influence for purchase flour from
traditional retails store.
Only quality factor is influence for purchase flour from supermarket.
27. What factors influence you to purchase snacks from?
The above chart shows that price, time saving and other factor influence for purchase snacks from traditional retails
store.
Quality and quantity factor influence for purchase snacks from super market.
28. What factors influence you to purchase household oil from?
The above chart shows that price, time saving and other factors influence for purchase household oil from traditional
retails store.
In super market and specialty store quality and quantity factor are equal influence for purchase household oil.
29. Give your preference in traditional retail store category
The above chart shows that 63.5% respondents prefer provision store as a traditional retails store category.
26.9% respondents prefer weekly markets as a traditional retails store category.
1.9% respondents prefer hawkers as a traditional retails store category.
7.7% respondents prefer other category as a traditional retails store.
30. Give your preference in Super market category
The above chart shows that 45.2% respondents prefer D mart as a super market category.
36.5% respondents prefer Reliance smart as a super market category.
7.7% respondents prefer Big bazar as a super market category.
10.6% respondents prefer other super market category.
31. Give your preference in Specialty store
The above chart shows that respondents prefer ashirvaad flour more.
In snacks category respondents prefer haldiram namkeen more.
In household oil category respondents prefer other brand more.
32. Rate your experience for buying grocery items from
The above chart shows that most of respondents gave 5 points to traditional retails store for their experience.
In super market most of respondents gave 4 points for their experience.
In specialty store most of respondents gave 3 points for their experience.
33. Findings
Majority of respondents are purchase grocery items from traditional retails store.
Price, quantity, time saving and other factor are influence for purchase flour from traditional retails
store and only quality factor is influence for purchase flour from supermarket.
Price, time saving and other factor influence for purchase snacks from traditional retails store and
quality and quantity factor influence for purchase snacks from super market.
Price, time saving and other factors influence for purchase household oil from traditional retails
store and in super market and specialty store quality and quantity factor are equal influence for
purchase household oil.
Majority of respondents gave 5 points to traditional retails store for their experience of purchase
grocery.