The document presents a self-customizable water bottle that allows users to attach various compartments like stationery holders, card holders, and pill compartments. The bottle prototype uses a LEGO-inspired design that enables easy attachment and detachment of the compartments. Market research was conducted among 50 students and indicated potential for commercial success. The business plan projects annual revenue of $75,000 and operating profit of $20,000 from selling 5000 bottles at $15 each. Ongoing development of new compartment types could provide sustainable competitive advantage over time.

1. Self-Customized Bottle Diversity Ng Kian Tat Cai Zhihao Tan Hui Tricia Soe San Linn Paing Min Htwe

2. Problem and Solution

3. What problems do we face regularly? Many small but important items lying around Tendency of misplacing them Have to conduct frequent checks to ensure items are there Hassle to search for small items in our bags

4. How to solve? Simple! Gather all the necessary items needed Find a way to ‘piece’ them together as one Grab and go without worries

5. Your Ultimate Solution! Our one and only Self-Customized Bottle Bottle serves as a housing for attachments No more hassle of searching for items in bags Simply attach compartments as needed to bottle

6. Our bottle must… Be User-friendly Be new to the market Enable compartments to be attached to it securely Have the unique feature of self-customization

7. Unprecedented Design using Lego System Convenient Compartments can be attached and detached easily Attractive and innovative Made to suit individual preferences

8. Final Product

9. Prototype LEGO feature fused into one wall of bottle Straw system- replaceable 500ml capacity Eastman Tritancopolyester

10. Attachments Stationery holders Card holders Decorative Figurines Pills Compartments

11. Straw system

12. Straw system

13. Process

14. 1st Prototype A portable and easy to use water bottle with multiple functions

15. 1st Prototype

16. 1st Prototype Name tent holder Water Watch Stationery

17. 2nd Prototype Based on findings from feedback from our 1st presentation and further market research, 2 main functions of bottle: pill and stationery compartments Use of grooving mechanism to slot in compartments

18. Pill compartment Stationery compartment 2nd Prototype

19. 3rd Prototype A more innovative way of attaching the compartments – LEGO customization Easier way of drinking from bottle – straw system

20. 3rd Prototype

21. Market Research

22. Market Research Conducted on 50 students from tuition centre Purpose: To gather feedback on our final product

27. Competitors’ landscape

28. Competitors’ landscape Blue Ocean Strategy New idea allowing users to attach multiple compartments to the bottle Also enables users to display their creativity by designing their own bottle

29. Competitors’ landscape A competitive market for water bottles Various uses that come along with water bottle???

30. Why this project

31. Why this project? Based on the result of market research, Projected revenue= $15 X 5000 bottles = $75,000

32. Why this project? Based on quotations from Tong Huat Pte Ltd, Projected cost of sales = $11 X 5000 bottles = $55,000

33. Rogers’ Bell Curve

34. Why this project? Operating profit = $75,000 - $55,000 = $20,000 To gain market share, even if we sell the bottles at $12 each, We still have Operating profit = $(12-11) X 5000 bottles = $5,000 Sure WIN!!

35. Business Plan

36. Business plan Deal Flow connection Technology Enterprise Commercialisation Scheme (TECS)

37. Marketing Strategy

38. Marketing Strategy Discounted price to attract users Advertisements

39. Sustainable Competitive Advantage

40. Sustainable Competitive Advantage Upon launch of our product, Feedbacks from users on new design of bottles and potential compartments Continued source of revenue through constant new releases of compartments

41. Thank You

42. Q & A