Jiyoon Lee
product designer
Cat LoungeJoseph Joseph Inspired:
E-Cuisine Series
x Jiyoon
Lee
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
StrainerWare Strainer with container function
Project
Kitchen Products Series: Colander
Description
Design a kitchen product according to your inspirational
brand. Consider aesthetics, function, and brand identity.
Dimensions
8” x 5.5”
Materials
Plastic
Market
Finding a problem within the market and
analyzing what has to be improved
StrainerWare Market Jiyoon Lee • jlee2@student.otis.edu
COLANDER • MARKET TOP 5 JIYOON LEE • DESIGN STUDIO III
1
2
3
4
5
Heuck $19.23 OXO $10.59 Inomata $5.05 Bed Bath & Beyond $19.99 Tools of the Trade $24.99
Farberware $9.97 TableCraft $19.99 ExcelSteel $9.99 Bed Bath & Beyond $9.99 Martha Stewart $44.99
United Solutions $1.36 OXO $29.99 Chef Craft $6.91 Focus $8.99 Martha Stewart $19.99
Cookpro $9.99 Threshold $4.99 RSVP $25.95 Bed Bath & Beyond $14.99 All-Clad $79.99
Progrssive $17.97 Threshold $7.99 OXO $8.99 Cuisinart $19.99 OXO $24.99
Market
StrainerWare Market
COLANDER • MARKET DESIGN LANGUAGE JIYOON LEE • DESIGN STUDIO III
KEY FEATURES
1.	 Different sizes offered
2.	 Plastic/stainless steel/Mesh
3.	 Easy storage
4.	 Easy grip handles
5.	 Dishwasher safe
6.	 Holes not too big or small
7.	 Nonslip base or legs
8.	Collapsible
9.	 3~6 quart capacity
10.	 Heat resistant
11.	 Made from non-toxic materials
12.	 Scoop form is widely used
MAJOR COMPLAINTS
1.	 Holes are too big or small, not enough, far apart
2.	 Gluey sticker on the product
3.	 Slippery, short nonslip legs
4. 	 Wish it had a hole in one the handles so I could 		
hang it up in the cabinet when not in use
5. 	 Hard to clean due to rough holes
6. 	 Material gets moldy and breaks off
7. 	 Looks cheap
8. 	 Thin material
9. 	 Base sits crooked
10. 	 Oxidized spots (rather get plastic ones)
Strainer that is easily stored while being used dually.
Jiyoon Lee • jlee2@student.otis.edu
Define
Identifying the objective and initiating the design
StrainerWare Define
Rotation
Strainer Tupperware StrainerWare
Dual Function Storage Color
+ =
Jiyoon Lee • jlee2@student.otis.edu
Research
Understanding Joseph Joseph and exploring
the features they have
Existing Product
Clever Usage
Major Complaint:
It is hard to store a strainer.
What can be done to easily
store a big strainer?
StrainerWare Research Jiyoon Lee • jlee2@student.otis.edu
Ideate
StrainerWare Ideation
Approaching strainers in various ways
Jiyoon Lee • jlee2@student.otis.edu
Develop
Taking the idea further and developing actual
model and orthographic view
StrainerWare Develop Jiyoon Lee • jlee2@student.otis.edu
Implement
Presenting the final design using 3D modeling
software, Solidworks
StrainerWare Implement
Section View Details to show the locking mechanism Inner part of the strainer
Jiyoon Lee • jlee2@student.otis.edu
StrainerWare Implement
Implement
Presenting the final design using 3D modeling
software, Solidworks
Section view of two parts fitted
Jiyoon Lee • jlee2@student.otis.edu
StrainerWare Implement
Outside of the inner part Inside of the outer part
Protrusions allowing
to fit in to the divots
When Fitted
Strainer Container
When Rotated
Lock
Divots for the protrusions
to rest in
Jiyoon Lee • jlee2@student.otis.edu
StrainerWare Packaging
Package
Creating a packaging that applies to the design language
Strainer Ware
Rotational, separatable
Container and Strainer
See our full range at
josephjoseph.com
Jiyoon Lee • jlee2@student.otis.edu
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
SliderKettle Electric Kettle with Spout Lid
Project
Kitchen Products Series: Electric Kettle
Description
Design a kitchen product according to your inspirational
brand. Consider aesthetics, function, and brand identity.
Dimensions
10” x 5”
Materials
Stainless Steel
Wood Veneer
Plastic
ELECTRIC KETTLE • MARKET DESIGN LANGUAGE
KEY FEATURES
1.	 Faster than a microwave, safer than a stovetop kettle
2.	 Drip-free spout
3.	 Auto shut off with boil-dry protection
4.	 Cordless serving
5.	 Concealed heating element
6.	 Stay-cool, slip-resistant grip
7.	 water window
8.	 Power-indicator light
9.	 Soft illumination
10.	 Wide opening for easy cleaning
11.	 Built-in filter
12.	 Stainless steel or glass exterior
13.	 On and off switch
14.	 Cord storage in the base
MAJOR COMPLAINTS
1.	 Auto shut off does not work
2.	 Plastic or metal residue/taste in the water
3.	 Cheap material (plastic is a no no)
4.	 Parts (inside, bottom) gets rusty
5.	 Flimsy plastic parts (switch)
6.	 Lid opening is too small
7.	 Easily leaking due to the spout or when tilted
8.	 Stainless steel/cord surface gets hot
9.	 Indications with ink wear out
10.	 Does not pour well
11.	 Awkward handles
12.	 Water sloshing out
13.	 Cord is too short
14.	 Base is too light
15.	 Hot steam spewing out
16.	 Water window is hard to see
17.	 Top lid does not open far enough
MarketFinding the problem within the market and
analyzing what has to be improved
SliderKettle Market
Kettle that does not spew out hot steam
Jiyoon Lee • jlee2@student.otis.edu
DefineDetecting the problems of the original product
and identifying the objective
SliderKettle Define
Plastic
Lid Cover Sliding Switch Sliding Spout Cover
Hot Steam
+ =
Jiyoon Lee • jlee2@student.otis.edu
Research
Understanding the product and exploring the
features it offers
Aesthetic Inspiration
Material Usage
Major Complaint:
Hot steam would spew out
excessively and hot water
would splash when pouring.
What can be done to avoid
hot steam and splash?
SliderKettle Research
Existing Product
Jiyoon Lee • jlee2@student.otis.edu
Ideate
SliderKettle Ideate
Consideration of different materials
Jiyoon Lee • jlee2@student.otis.edu
Develop
Taking the idea further and developing actual
model and orthographic view
SliderKettle Develop Jiyoon Lee • jlee2@student.otis.edu
SliderKettle Implement
Implement
Presenting the final design using 3D modeling
software, Solidworks
Jiyoon Lee • jlee2@student.otis.edu
Implement
Presenting the final design using 3D modeling
software, Solidworks
SliderKettle Implement
Sliding lid moves the
cover for the spout
Mechanism of the
spout lid
Jiyoon Lee • jlee2@student.otis.edu
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
ToastOven Toaster Oven that works with you
Project
Kitchen Products Series: Toaster Oven
Description
Design a kitchen product according to your inspirational
brand. Consider aesthetics, function, and brand identity.
Dimensions
15.40” x 12” x 8.85”
Materials
Stainless Steel
Wood Veneer
Plastic
MAJOR COMPLAINTS
1.	 Inaccurate, inconsistent heat setting
2.	 Difficult knob
3.	 Not enough or small racks to play the tray
4.	 Too hot
5.	 Door does not close tight
6.	 Burnt plastic, metal smell
7.	 No timer display
8.	 The tray to catch crumbs is not under the 	
	 heating coils, it’s above then the rack for the	
	 toast is above that, so the toast doesn’t toast	
	 evenly.
9.	 Fire hazard (electric cord warped and split)
10.	 Flimpsy parts
11.	 Heating element too far from the bread, the	
	 heat not being spread evenly
12.	 No pull out/crumb tray
13.	 Dual function not so effective
14.	 Does not last long
15.	 Flimsy and loose knobs
16.	 Auto-eject wire rack does not work
MarketFinding the problem within the market and
analyzing what has to be improved
ToastOven Market
Toaster Oven that is more easy and safe to use.
TOASTER OVEN • MARKET TOP 5
1
2
3
4
5
Oster $39.92 Black & Decker $29.99 Black & Decker $24.97 Cuisinart $79.99 Oster $39.99
Hamilton Beach $29.96 Oster $49.99 Cuisinart $71.99 Cuisinart $99.99 Breville $249.99
Oster $67.22 Black & Decker $39.99 Oster $67.22 Hamilton Beach $49.99 Frigidaire $149.99
Black & Decker $36.55 Hamilton Beach $41.99 Breville $249.95 Black & Decker $29.99 Cuisinart $79.99
Oster $99.99 Black & Decker $79.99 Black & Decker $71.87 Breville $179.99 Oster $49.99
TOASTER OVEN • MARKET DESIGN LANGUAGE
KEY FEATURES
1.	 Accommodates 9”~13” pizzas
2.	 Different settings offered such as toast, boil,	
	 bake, keep warm, defrost
3.	 30~90 minute stay warm function
4.	 Power indicator light
5.	 Bake pan, broil rack, crumb tray
6.	 Stainless steel exterior
7.	 Interior light and see-through door
8.	 2~3 rack positions
9.	 User-friendly manual/digital control panel
10.	 Auto shutoff
11.	 Auto slide-out rack
12.	 Shade control
13.	 Rubberized easy-grip dials and handle
14.	 On/off switch button
15.	 Insulated dual wall door
Jiyoon Lee • jlee2@student.otis.edu
DefineIdentifying the objective and initiating the design
ToastOven Define
Handle Complicated Button Heated Top
Jiyoon Lee • jlee2@student.otis.edu
Research
Understanding the product and exploring the features it offers
Aesthetic and Feature
Inspiration
Material Usage
Major Complaint:
Buttons are difficult to
figure out and the surface
gets hot easily.
What can be done to
eliminate some difficulties?
ToastOven Research Jiyoon Lee • jlee2@student.otis.edu
Ideate
ToastOven Ideate Jiyoon Lee • jlee2@student.otis.edu
Develop
Taking the idea further and developing actual
model and orthographic view
ToastOven Develop Jiyoon Lee • jlee2@student.otis.edu
ToastOven Implement
Implement
Incorporating the actual material to the design process
Jiyoon Lee • jlee2@student.otis.edu
Implement
Presenting the final design using 3D modeling
software, Solidworks
SliderKettle Implement Jiyoon Lee • jlee2@student.otis.edu
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
FoldScale Scale that is detachable and foldable for
your convenience
Project
Kitchen Products Series: Digital Food Scale
Description
Design a kitchen product according to your inspirational
brand. Consider aesthetics, function, and brand identity.
Dimensions
10.375” x 7” x 0.7”
Materials
Silicone
Plastic
KEY FEATURES
1.	 Easy clean and storage
2.	 Automatic shutoff to conserve battery
3.	 Large weighing platform
4.	 Clear, large buttons
5.	Precision
6.	 Unit change
7.	 LCD screen
8.	 Run on batteries
9.	 Clear, easy display
10.	 Touch sensitive controls
11.	 Weighs 9~15 lbs.
12.	 Different colors
13.	Tare
14.	 Stainless steel or glass
DIGITAL FOOD SCALE • MARKET DESIGN LANGUAGE
MAJOR COMPLAINTS
1.	 Tare button does not work
2.	 Inaccurate weighing
3.	 Unclear, tiny display
4.	 Does not sit flat or straight
5.	 Flimsy buttons (prefer actual push button)
6.	 Difficult battery compartment
7.	 Looks cheap (plastic)
8.	 Too light so when pushing a button, it tips over
9.	 LCD screen easily getting scratched
10.	 Parts fall apart
11.	 Plastic start to come off
MarketFinding the problem within the market and
analyzing what has to be improved
FoldScale Market
Scale that has less strain on the size of the object.
DIGITAL FOOD SCALE • MARKET TOP 5
1
2
3
4
5
The Biggest Loser $14.13 Taylor $25.99 Ozeri $12.47 Escali $24.99 EatSmart $29.99
Ozeri $17.47 Taylor $28.99 DecoBros $9.87 Sharper Image $24.99 AWS $72.83
Etekcity $7.99 Taylor $31.99 AWS $7.50 Cuisinart $49.99 Escali $34.99
Ozeri $15.18 Perfect Portions $39.99 AWS $19.90 Mastrad $19.99 EatSmart $39.99
Etekcity $19.99 AWS $19.99 Ozeri $13.60 Cuisinart $39.99 eForCity $10.69
Jiyoon Lee • jlee2@student.otis.edu
DefineIdentifying the objective and initiating the design
FoldScale Define
Existing Product
Big items cover the screen
Jiyoon Lee • jlee2@student.otis.edu
Ideate
FoldScale Ideate Jiyoon Lee • jlee2@student.otis.edu
Develop
FoldScale Develop
Detachable screen
Foldable
scaling surface
Jiyoon Lee • jlee2@student.otis.edu
Develop
Taking the idea further and developing actual
model and orthographic view
FoldScale Develop Jiyoon Lee • jlee2@student.otis.edu
Cat LoungePeanut Bed
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
Peanut Bed Elegance for your home, A home for your cat
Project
Pet Lifestyle Products; Lounge
Description
Design a line of products for cats or small dogs, focused in
lounge. Research pet and owners’ needs associated with
lounge to create original concepts.
Dimensions
13” x 14” x 26”
Materials
FlexBoard
Plywood
Wood Glue
Wood Finish
Hardware
Foam
Fleece
Zippers
Material
Research
Researching about the psychology of a cat
and the material that fits the idea
Peanut Bed Research
Cat Likes
Jiyoon Lee • jlee2@student.otis.edu
Ideate
Drawings and rough models in order to get to
the finalized design
Peanut Bed Ideate Jiyoon Lee • jlee2@student.otis.edu
Develop
Incorporating the actual material to the
design process
Peanut Bed Develop Jiyoon Lee • jlee2@student.otis.edu
Implement
Peanut Bed Implement
Creating Peanut Toy
Jiyoon Lee • jlee2@student.otis.edu
Present
Presenting the final design
Peanut Bed Present
Chipboard model to represent the vibrancy of spring
Jiyoon Lee • jlee2@student.otis.edu
Thyme to Sneeze
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
Thyme to Sneeze Unique facial tissue just for you and your cold
Project
Repackaging Trader Joe’s: Thyme to Sneeze
Description
Choose an existing pacakging from any retailer and
provide a new packaging with a concept along with it.
Dimensions
5” x 5” x 5”
Materials
Paper
Paper Glue
Define
Thyme to Sneeze Define
Different type settings are not
effectively informative
Plastic on dispensing area
is not sustainable
Decorative graphics
interfere with readibility
Examining a product and defining a problem
within to improve
Jiyoon Lee • jlee2@student.otis.edu
Research
Eliminated
Thyme to Sneeze Research
4” x 4”
Plastic Sheet
/box
420,000,000
Tissue Boxes Sold
In USA /year
46,666,666 ft.
of Plastic Sheet
/year
489879756 kg. CO2
/kg of plastic
x
Examining a product and defining a problem
within to improve
Jiyoon Lee • jlee2@student.otis.edu
Ideate
Based on the extensive research, developing
an idea that is both User and Eco-friendly.
Thyme to Sneeze Ideate
Pleasing, Helpful Herb Recycled Paper
Thyme to Sneeze
Jiyoon Lee • jlee2@student.otis.edu
Ideate
Rough drafts and dielines to indicate the
feeling of herb and sneeze
Thyme to Sneeze Ideation
TH YMe
In fused wi th he rbal oil
Jiyoon Lee • jlee2@student.otis.edu
Develop
Executing the graphics for the product by
using recycled paper and soy ink
Thyme to Sneeze Develop
Recycled paper
Perforation on the
existing packaging
as a dispenser
Jiyoon Lee • jlee2@student.otis.edu
Present
Presenting the final design
Thyme to Sneeze Present Jiyoon Lee • jlee2@student.otis.edu
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
Undular, Modular Trivet and a coaster that undulates throughout
the form and a group of forms
Project
Trivet, Repeated
Description
This project is to understand continuity from one object
to another; how they fit together or against each other by
their junctions. Determine the difference between solid
and void structure.
Dimensions
6” x 6” or 3” x 3”
Materials
ABS
Junction of the ends
become a part of the piece
Modular pattern
My inspiration began
from the Chinese
lattice designs. Lattice
patterns are much
appreciated for the
integration of the space
on the piece and careful
consideration of how
each edges meet.
Inspired
Find images that reflects the idea of pattern
and module
Trivet Inspiration Jiyoon Lee • ippenjunie@hotmail.com
Ideate
Looking into what can be done in Rhinoceros
and sketching to experiment different
joineries of the edges
Trivet Ideation Jiyoon Lee • ippenjunie@hotmail.com
Develop
Proceeding with the finalized design and
building it on Rhinoceros
Trivet Develop Jiyoon Lee • ippenjunie@hotmail.com
Implement
Applying actual material on the model and
review all the elements before printed
Trivet Implement Jiyoon Lee • ippenjunie@hotmail.com
Present
Print a 3D model and examine the design if
it was applicable
Trivet Present Jiyoon Lee • ippenjunie@hotmail.com
Methods & Materials
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
The Antler Table Furniture that is easy to assemble and transport
Project
No Hardware Furniture
Description
Create a furniture that does not require hardware to assemble
and can ship flat.
Dimensions
Top: 35” x 18” x 1.75”
Leg: 17” x 1.75” x 1.75”
Materials
Mahogany wood
Wood glue
Develop
Developing the idea into physical form
Antler Table Develop
Assemble
Show the assembly of the joinery
Antler Table Assemble
Present
Antler Table Present
new x new
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
new x new Be your own definition
Project
Entrepreneurship and Social Inclusion
Description
Upcycling garments for young people with refugee
background
Materials
Metro Station Polo Shirt
Women’s wool sweater
Pieces of a leather jacket
Press-on buttons
Research
Communicating with the target group and
getting inspired from their stories
new x new Research
Target Group:
Syrian Refugees
with stories
Another Challenge:
Designers have to upcycle
and create garments from
secondhand clothes
Inspiration:
Scandinavian Men
Casual Formal Look
Toned down colors
Upcycling clothes
Interview:
These young people with refugee
background are now in the job force,
looking for places to work. They want
to be integrated into the society that
they began to settle in, while keeping
their personalities and culture.
They want casual formal wear that has
Scandinavian style.
Ideate
Drawings and rough models in order to get to
the finalized design
new x new Ideate
Develop
Incorporating the actual material to the
design process
new x new Develop
Branding
new x new Branding
Brand name:
New times new
Story:
Celebrating and supporting the
new life that the people with the
refugee background began in
the new land, with the clothes
that also started a new life as
upcycled garments.
Present
Presenting the final design
new x new Present
Seagrain Packaging
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
Seagrain Packaging View Waste As a Resource
Project
Nike meets KEA: Seagrain Packaging
Description
The project utilizes a material driven design process in
which the designing and manipulation of the material
is in focus from the outset. Working this way enables
technological and artistic innovation and most
importantly a sustainable outcome.
Materials
Algae
Beer Waste
Water
Glycerin
Corn Starch
Vinegar
Salt
Sugar
Research
Focusing on the theme and investigating
what needs to be done
Seagrain Research
Material Driven Design :
Waste is the most quickly
generated resource and its
“production” is free.
A biodegradable material
from local waste that can
improve performance
and is scalable into mass
production.
2030 Future Scenario :
Resource scarcity and
environmental devastation
Working with Nike :
High performance and
Nike’s sustainable approach
to packaging production
Ideate
Driven by material and performance
Seagrain Ideate
Viewing waste as
a resource
Algae Waste
Beer Waste
* Both waste were collected
locally, in Copenhagen
Combining algae and beer waste
with bioplastic, Seagrain is light,
strong, and biodegradable
Develop
Incorporating the actual material to the
design process
Seagrain Develop
Rough ideations
3D Modeling
Develop
Incorporating the actual material to the
design process
Seagrain Develop
Shaped	to the form of
shoes to reduce material
3D Model of Seagrain Packaging
Two parts for each shoe
Dents for easier grip
Closes by friction, due to one
part being slightly bigger
Implement
Working with the material
Seagrain Implement
Making a clay mold
Applying the Seagrain
material onto the mold
Seagrain molded and dehydrated into form
Present
Presenting the final design
Seagrain Present
Graphic Design
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
The Umami Box Logo We not only deliver food, we deliver the
Happiness
Project
The Umami Box Logo
Description
Umami Box delivers the 5th flavor of happiness to your life, in
the form of Asian inspired dishes prepared right in your own
home.
The Umami Box Logo Ideations
Jiyoon Lee
Product Designer
jlee2@student.otis.edu
H&M Conscious
All Around App
Being eco-conscious by choice
Project
H&M Conscious All Around App
Description
“H&M Conscious All Around App” is to direct the fast
fashion industry to Circular Economy and its practices and to
showcase that sustainability is also a market to invest in other
than an eco-conscious choice.
Start Track Save About More
i
CLOTHING
COSMETICS
HOME
CO
NSICOUS
ALL ARO
U
ND
Conscious App Develop
Start Track Save About More
i
CO
NSICOUS
ALL ARO
U
ND
TRACKING
DONATE
FACTORY
REMADE
STORE
Follow the Steps of Your Own Donation
Where your donations are
CO
NSICOUS
ALL ARO
U
ND
Start Track Save About More
i
CO
NSICOUS
ALL ARO
U
ND
TRACKING
DONATE
FACTORY
REMADE
STORE
Follow the Steps of Your Own Donation
DESCRIPTION
Donated on 16 / 05 / 2016
@ H&M Nørreport
DETAILS
3 Shirt
4 Pants
7 Jacket
CO
NSICOUS
ALL ARO
U
ND
CO
NSICOUS
ALL ARO
U
ND
CO
NSICOUS
ALL ARO
U
ND
VOUCHER for CONSCIOUS ALL AROUND
10%off
on CONSCIOUS Clothing items.
16/05/16 - 16/12/16
Start Track Save About More
i
Start
CO
NSICOUS
ALL ARO
U
ND
10% off
on CONSCIOUS Clothing items.
16/05/16 - 16/12/16
Thank you for your clothing donation.
Free Refill
on CONSCIOUS cosmetics,
in your own container.
16/05/16 - 16/12/16
Thank you for your cosmestics donation.
Track Save About More
i
Conscious App Develop
CO
NSICOUS
ALL ARO
U
ND
CO
NSICOUS
ALL ARO
U
ND
Sustainability Level High
Patterned Cotton Shirt
$24.99
Lyocell Bodysuit
$29.99
Lyocell Trenchcoat
$49.99
Lyocell Shorts
$24.99
Start Track Save About More
i
CO
NSICOUS
ALL ARO
U
ND
Sustainability Level
Determine how sustainable your items are
Sustainability Level is scaled with following factors :
Renewability
Carbon Footprint
Low High
Process
( raw material to textile )
Source of Material
Start Track Save About More
i
CO
NSICOUS
ALL ARO
U
ND
Conscious App Develop
CO
NSICOUS
ALL ARO
U
ND

jlee_portfolio_june1

  • 1.
  • 2.
    Cat LoungeJoseph JosephInspired: E-Cuisine Series x Jiyoon Lee
  • 3.
    Jiyoon Lee Product Designer jlee2@student.otis.edu StrainerWareStrainer with container function Project Kitchen Products Series: Colander Description Design a kitchen product according to your inspirational brand. Consider aesthetics, function, and brand identity. Dimensions 8” x 5.5” Materials Plastic
  • 4.
    Market Finding a problemwithin the market and analyzing what has to be improved StrainerWare Market Jiyoon Lee • jlee2@student.otis.edu COLANDER • MARKET TOP 5 JIYOON LEE • DESIGN STUDIO III 1 2 3 4 5 Heuck $19.23 OXO $10.59 Inomata $5.05 Bed Bath & Beyond $19.99 Tools of the Trade $24.99 Farberware $9.97 TableCraft $19.99 ExcelSteel $9.99 Bed Bath & Beyond $9.99 Martha Stewart $44.99 United Solutions $1.36 OXO $29.99 Chef Craft $6.91 Focus $8.99 Martha Stewart $19.99 Cookpro $9.99 Threshold $4.99 RSVP $25.95 Bed Bath & Beyond $14.99 All-Clad $79.99 Progrssive $17.97 Threshold $7.99 OXO $8.99 Cuisinart $19.99 OXO $24.99
  • 5.
    Market StrainerWare Market COLANDER •MARKET DESIGN LANGUAGE JIYOON LEE • DESIGN STUDIO III KEY FEATURES 1. Different sizes offered 2. Plastic/stainless steel/Mesh 3. Easy storage 4. Easy grip handles 5. Dishwasher safe 6. Holes not too big or small 7. Nonslip base or legs 8. Collapsible 9. 3~6 quart capacity 10. Heat resistant 11. Made from non-toxic materials 12. Scoop form is widely used MAJOR COMPLAINTS 1. Holes are too big or small, not enough, far apart 2. Gluey sticker on the product 3. Slippery, short nonslip legs 4. Wish it had a hole in one the handles so I could hang it up in the cabinet when not in use 5. Hard to clean due to rough holes 6. Material gets moldy and breaks off 7. Looks cheap 8. Thin material 9. Base sits crooked 10. Oxidized spots (rather get plastic ones) Strainer that is easily stored while being used dually. Jiyoon Lee • jlee2@student.otis.edu
  • 6.
    Define Identifying the objectiveand initiating the design StrainerWare Define Rotation Strainer Tupperware StrainerWare Dual Function Storage Color + = Jiyoon Lee • jlee2@student.otis.edu
  • 7.
    Research Understanding Joseph Josephand exploring the features they have Existing Product Clever Usage Major Complaint: It is hard to store a strainer. What can be done to easily store a big strainer? StrainerWare Research Jiyoon Lee • jlee2@student.otis.edu
  • 8.
    Ideate StrainerWare Ideation Approaching strainersin various ways Jiyoon Lee • jlee2@student.otis.edu
  • 9.
    Develop Taking the ideafurther and developing actual model and orthographic view StrainerWare Develop Jiyoon Lee • jlee2@student.otis.edu
  • 10.
    Implement Presenting the finaldesign using 3D modeling software, Solidworks StrainerWare Implement Section View Details to show the locking mechanism Inner part of the strainer Jiyoon Lee • jlee2@student.otis.edu
  • 11.
    StrainerWare Implement Implement Presenting thefinal design using 3D modeling software, Solidworks Section view of two parts fitted Jiyoon Lee • jlee2@student.otis.edu
  • 12.
    StrainerWare Implement Outside ofthe inner part Inside of the outer part Protrusions allowing to fit in to the divots When Fitted Strainer Container When Rotated Lock Divots for the protrusions to rest in Jiyoon Lee • jlee2@student.otis.edu
  • 13.
    StrainerWare Packaging Package Creating apackaging that applies to the design language Strainer Ware Rotational, separatable Container and Strainer See our full range at josephjoseph.com Jiyoon Lee • jlee2@student.otis.edu
  • 14.
    Jiyoon Lee Product Designer jlee2@student.otis.edu SliderKettleElectric Kettle with Spout Lid Project Kitchen Products Series: Electric Kettle Description Design a kitchen product according to your inspirational brand. Consider aesthetics, function, and brand identity. Dimensions 10” x 5” Materials Stainless Steel Wood Veneer Plastic
  • 15.
    ELECTRIC KETTLE •MARKET DESIGN LANGUAGE KEY FEATURES 1. Faster than a microwave, safer than a stovetop kettle 2. Drip-free spout 3. Auto shut off with boil-dry protection 4. Cordless serving 5. Concealed heating element 6. Stay-cool, slip-resistant grip 7. water window 8. Power-indicator light 9. Soft illumination 10. Wide opening for easy cleaning 11. Built-in filter 12. Stainless steel or glass exterior 13. On and off switch 14. Cord storage in the base MAJOR COMPLAINTS 1. Auto shut off does not work 2. Plastic or metal residue/taste in the water 3. Cheap material (plastic is a no no) 4. Parts (inside, bottom) gets rusty 5. Flimsy plastic parts (switch) 6. Lid opening is too small 7. Easily leaking due to the spout or when tilted 8. Stainless steel/cord surface gets hot 9. Indications with ink wear out 10. Does not pour well 11. Awkward handles 12. Water sloshing out 13. Cord is too short 14. Base is too light 15. Hot steam spewing out 16. Water window is hard to see 17. Top lid does not open far enough MarketFinding the problem within the market and analyzing what has to be improved SliderKettle Market Kettle that does not spew out hot steam Jiyoon Lee • jlee2@student.otis.edu
  • 16.
    DefineDetecting the problemsof the original product and identifying the objective SliderKettle Define Plastic Lid Cover Sliding Switch Sliding Spout Cover Hot Steam + = Jiyoon Lee • jlee2@student.otis.edu
  • 17.
    Research Understanding the productand exploring the features it offers Aesthetic Inspiration Material Usage Major Complaint: Hot steam would spew out excessively and hot water would splash when pouring. What can be done to avoid hot steam and splash? SliderKettle Research Existing Product Jiyoon Lee • jlee2@student.otis.edu
  • 18.
    Ideate SliderKettle Ideate Consideration ofdifferent materials Jiyoon Lee • jlee2@student.otis.edu
  • 19.
    Develop Taking the ideafurther and developing actual model and orthographic view SliderKettle Develop Jiyoon Lee • jlee2@student.otis.edu
  • 20.
    SliderKettle Implement Implement Presenting thefinal design using 3D modeling software, Solidworks Jiyoon Lee • jlee2@student.otis.edu
  • 21.
    Implement Presenting the finaldesign using 3D modeling software, Solidworks SliderKettle Implement Sliding lid moves the cover for the spout Mechanism of the spout lid Jiyoon Lee • jlee2@student.otis.edu
  • 22.
    Jiyoon Lee Product Designer jlee2@student.otis.edu ToastOvenToaster Oven that works with you Project Kitchen Products Series: Toaster Oven Description Design a kitchen product according to your inspirational brand. Consider aesthetics, function, and brand identity. Dimensions 15.40” x 12” x 8.85” Materials Stainless Steel Wood Veneer Plastic
  • 23.
    MAJOR COMPLAINTS 1. Inaccurate,inconsistent heat setting 2. Difficult knob 3. Not enough or small racks to play the tray 4. Too hot 5. Door does not close tight 6. Burnt plastic, metal smell 7. No timer display 8. The tray to catch crumbs is not under the heating coils, it’s above then the rack for the toast is above that, so the toast doesn’t toast evenly. 9. Fire hazard (electric cord warped and split) 10. Flimpsy parts 11. Heating element too far from the bread, the heat not being spread evenly 12. No pull out/crumb tray 13. Dual function not so effective 14. Does not last long 15. Flimsy and loose knobs 16. Auto-eject wire rack does not work MarketFinding the problem within the market and analyzing what has to be improved ToastOven Market Toaster Oven that is more easy and safe to use. TOASTER OVEN • MARKET TOP 5 1 2 3 4 5 Oster $39.92 Black & Decker $29.99 Black & Decker $24.97 Cuisinart $79.99 Oster $39.99 Hamilton Beach $29.96 Oster $49.99 Cuisinart $71.99 Cuisinart $99.99 Breville $249.99 Oster $67.22 Black & Decker $39.99 Oster $67.22 Hamilton Beach $49.99 Frigidaire $149.99 Black & Decker $36.55 Hamilton Beach $41.99 Breville $249.95 Black & Decker $29.99 Cuisinart $79.99 Oster $99.99 Black & Decker $79.99 Black & Decker $71.87 Breville $179.99 Oster $49.99 TOASTER OVEN • MARKET DESIGN LANGUAGE KEY FEATURES 1. Accommodates 9”~13” pizzas 2. Different settings offered such as toast, boil, bake, keep warm, defrost 3. 30~90 minute stay warm function 4. Power indicator light 5. Bake pan, broil rack, crumb tray 6. Stainless steel exterior 7. Interior light and see-through door 8. 2~3 rack positions 9. User-friendly manual/digital control panel 10. Auto shutoff 11. Auto slide-out rack 12. Shade control 13. Rubberized easy-grip dials and handle 14. On/off switch button 15. Insulated dual wall door Jiyoon Lee • jlee2@student.otis.edu
  • 24.
    DefineIdentifying the objectiveand initiating the design ToastOven Define Handle Complicated Button Heated Top Jiyoon Lee • jlee2@student.otis.edu
  • 25.
    Research Understanding the productand exploring the features it offers Aesthetic and Feature Inspiration Material Usage Major Complaint: Buttons are difficult to figure out and the surface gets hot easily. What can be done to eliminate some difficulties? ToastOven Research Jiyoon Lee • jlee2@student.otis.edu
  • 26.
    Ideate ToastOven Ideate JiyoonLee • jlee2@student.otis.edu
  • 27.
    Develop Taking the ideafurther and developing actual model and orthographic view ToastOven Develop Jiyoon Lee • jlee2@student.otis.edu
  • 28.
    ToastOven Implement Implement Incorporating theactual material to the design process Jiyoon Lee • jlee2@student.otis.edu
  • 29.
    Implement Presenting the finaldesign using 3D modeling software, Solidworks SliderKettle Implement Jiyoon Lee • jlee2@student.otis.edu
  • 30.
    Jiyoon Lee Product Designer jlee2@student.otis.edu FoldScaleScale that is detachable and foldable for your convenience Project Kitchen Products Series: Digital Food Scale Description Design a kitchen product according to your inspirational brand. Consider aesthetics, function, and brand identity. Dimensions 10.375” x 7” x 0.7” Materials Silicone Plastic
  • 31.
    KEY FEATURES 1. Easyclean and storage 2. Automatic shutoff to conserve battery 3. Large weighing platform 4. Clear, large buttons 5. Precision 6. Unit change 7. LCD screen 8. Run on batteries 9. Clear, easy display 10. Touch sensitive controls 11. Weighs 9~15 lbs. 12. Different colors 13. Tare 14. Stainless steel or glass DIGITAL FOOD SCALE • MARKET DESIGN LANGUAGE MAJOR COMPLAINTS 1. Tare button does not work 2. Inaccurate weighing 3. Unclear, tiny display 4. Does not sit flat or straight 5. Flimsy buttons (prefer actual push button) 6. Difficult battery compartment 7. Looks cheap (plastic) 8. Too light so when pushing a button, it tips over 9. LCD screen easily getting scratched 10. Parts fall apart 11. Plastic start to come off MarketFinding the problem within the market and analyzing what has to be improved FoldScale Market Scale that has less strain on the size of the object. DIGITAL FOOD SCALE • MARKET TOP 5 1 2 3 4 5 The Biggest Loser $14.13 Taylor $25.99 Ozeri $12.47 Escali $24.99 EatSmart $29.99 Ozeri $17.47 Taylor $28.99 DecoBros $9.87 Sharper Image $24.99 AWS $72.83 Etekcity $7.99 Taylor $31.99 AWS $7.50 Cuisinart $49.99 Escali $34.99 Ozeri $15.18 Perfect Portions $39.99 AWS $19.90 Mastrad $19.99 EatSmart $39.99 Etekcity $19.99 AWS $19.99 Ozeri $13.60 Cuisinart $39.99 eForCity $10.69 Jiyoon Lee • jlee2@student.otis.edu
  • 32.
    DefineIdentifying the objectiveand initiating the design FoldScale Define Existing Product Big items cover the screen Jiyoon Lee • jlee2@student.otis.edu
  • 33.
    Ideate FoldScale Ideate JiyoonLee • jlee2@student.otis.edu
  • 34.
    Develop FoldScale Develop Detachable screen Foldable scalingsurface Jiyoon Lee • jlee2@student.otis.edu
  • 35.
    Develop Taking the ideafurther and developing actual model and orthographic view FoldScale Develop Jiyoon Lee • jlee2@student.otis.edu
  • 36.
  • 37.
    Jiyoon Lee Product Designer jlee2@student.otis.edu PeanutBed Elegance for your home, A home for your cat Project Pet Lifestyle Products; Lounge Description Design a line of products for cats or small dogs, focused in lounge. Research pet and owners’ needs associated with lounge to create original concepts. Dimensions 13” x 14” x 26” Materials FlexBoard Plywood Wood Glue Wood Finish Hardware Foam Fleece Zippers
  • 38.
    Material Research Researching about thepsychology of a cat and the material that fits the idea Peanut Bed Research Cat Likes Jiyoon Lee • jlee2@student.otis.edu
  • 39.
    Ideate Drawings and roughmodels in order to get to the finalized design Peanut Bed Ideate Jiyoon Lee • jlee2@student.otis.edu
  • 40.
    Develop Incorporating the actualmaterial to the design process Peanut Bed Develop Jiyoon Lee • jlee2@student.otis.edu
  • 41.
    Implement Peanut Bed Implement CreatingPeanut Toy Jiyoon Lee • jlee2@student.otis.edu
  • 42.
    Present Presenting the finaldesign Peanut Bed Present Chipboard model to represent the vibrancy of spring Jiyoon Lee • jlee2@student.otis.edu
  • 43.
  • 44.
    Jiyoon Lee Product Designer jlee2@student.otis.edu Thymeto Sneeze Unique facial tissue just for you and your cold Project Repackaging Trader Joe’s: Thyme to Sneeze Description Choose an existing pacakging from any retailer and provide a new packaging with a concept along with it. Dimensions 5” x 5” x 5” Materials Paper Paper Glue
  • 45.
    Define Thyme to SneezeDefine Different type settings are not effectively informative Plastic on dispensing area is not sustainable Decorative graphics interfere with readibility Examining a product and defining a problem within to improve Jiyoon Lee • jlee2@student.otis.edu
  • 46.
    Research Eliminated Thyme to SneezeResearch 4” x 4” Plastic Sheet /box 420,000,000 Tissue Boxes Sold In USA /year 46,666,666 ft. of Plastic Sheet /year 489879756 kg. CO2 /kg of plastic x Examining a product and defining a problem within to improve Jiyoon Lee • jlee2@student.otis.edu
  • 47.
    Ideate Based on theextensive research, developing an idea that is both User and Eco-friendly. Thyme to Sneeze Ideate Pleasing, Helpful Herb Recycled Paper Thyme to Sneeze Jiyoon Lee • jlee2@student.otis.edu
  • 48.
    Ideate Rough drafts anddielines to indicate the feeling of herb and sneeze Thyme to Sneeze Ideation TH YMe In fused wi th he rbal oil Jiyoon Lee • jlee2@student.otis.edu
  • 49.
    Develop Executing the graphicsfor the product by using recycled paper and soy ink Thyme to Sneeze Develop Recycled paper Perforation on the existing packaging as a dispenser Jiyoon Lee • jlee2@student.otis.edu
  • 50.
    Present Presenting the finaldesign Thyme to Sneeze Present Jiyoon Lee • jlee2@student.otis.edu
  • 52.
    Jiyoon Lee Product Designer jlee2@student.otis.edu Undular,Modular Trivet and a coaster that undulates throughout the form and a group of forms Project Trivet, Repeated Description This project is to understand continuity from one object to another; how they fit together or against each other by their junctions. Determine the difference between solid and void structure. Dimensions 6” x 6” or 3” x 3” Materials ABS
  • 53.
    Junction of theends become a part of the piece Modular pattern My inspiration began from the Chinese lattice designs. Lattice patterns are much appreciated for the integration of the space on the piece and careful consideration of how each edges meet. Inspired Find images that reflects the idea of pattern and module Trivet Inspiration Jiyoon Lee • ippenjunie@hotmail.com
  • 54.
    Ideate Looking into whatcan be done in Rhinoceros and sketching to experiment different joineries of the edges Trivet Ideation Jiyoon Lee • ippenjunie@hotmail.com
  • 55.
    Develop Proceeding with thefinalized design and building it on Rhinoceros Trivet Develop Jiyoon Lee • ippenjunie@hotmail.com
  • 56.
    Implement Applying actual materialon the model and review all the elements before printed Trivet Implement Jiyoon Lee • ippenjunie@hotmail.com
  • 57.
    Present Print a 3Dmodel and examine the design if it was applicable Trivet Present Jiyoon Lee • ippenjunie@hotmail.com
  • 58.
  • 59.
    Jiyoon Lee Product Designer jlee2@student.otis.edu TheAntler Table Furniture that is easy to assemble and transport Project No Hardware Furniture Description Create a furniture that does not require hardware to assemble and can ship flat. Dimensions Top: 35” x 18” x 1.75” Leg: 17” x 1.75” x 1.75” Materials Mahogany wood Wood glue
  • 60.
    Develop Developing the ideainto physical form Antler Table Develop
  • 61.
    Assemble Show the assemblyof the joinery Antler Table Assemble
  • 62.
  • 63.
  • 64.
    Jiyoon Lee Product Designer jlee2@student.otis.edu newx new Be your own definition Project Entrepreneurship and Social Inclusion Description Upcycling garments for young people with refugee background Materials Metro Station Polo Shirt Women’s wool sweater Pieces of a leather jacket Press-on buttons
  • 65.
    Research Communicating with thetarget group and getting inspired from their stories new x new Research Target Group: Syrian Refugees with stories Another Challenge: Designers have to upcycle and create garments from secondhand clothes Inspiration: Scandinavian Men Casual Formal Look Toned down colors Upcycling clothes Interview: These young people with refugee background are now in the job force, looking for places to work. They want to be integrated into the society that they began to settle in, while keeping their personalities and culture. They want casual formal wear that has Scandinavian style.
  • 66.
    Ideate Drawings and roughmodels in order to get to the finalized design new x new Ideate
  • 67.
    Develop Incorporating the actualmaterial to the design process new x new Develop
  • 68.
    Branding new x newBranding Brand name: New times new Story: Celebrating and supporting the new life that the people with the refugee background began in the new land, with the clothes that also started a new life as upcycled garments.
  • 69.
    Present Presenting the finaldesign new x new Present
  • 70.
  • 71.
    Jiyoon Lee Product Designer jlee2@student.otis.edu SeagrainPackaging View Waste As a Resource Project Nike meets KEA: Seagrain Packaging Description The project utilizes a material driven design process in which the designing and manipulation of the material is in focus from the outset. Working this way enables technological and artistic innovation and most importantly a sustainable outcome. Materials Algae Beer Waste Water Glycerin Corn Starch Vinegar Salt Sugar
  • 72.
    Research Focusing on thetheme and investigating what needs to be done Seagrain Research Material Driven Design : Waste is the most quickly generated resource and its “production” is free. A biodegradable material from local waste that can improve performance and is scalable into mass production. 2030 Future Scenario : Resource scarcity and environmental devastation Working with Nike : High performance and Nike’s sustainable approach to packaging production
  • 73.
    Ideate Driven by materialand performance Seagrain Ideate Viewing waste as a resource Algae Waste Beer Waste * Both waste were collected locally, in Copenhagen Combining algae and beer waste with bioplastic, Seagrain is light, strong, and biodegradable
  • 74.
    Develop Incorporating the actualmaterial to the design process Seagrain Develop Rough ideations 3D Modeling
  • 75.
    Develop Incorporating the actualmaterial to the design process Seagrain Develop Shaped to the form of shoes to reduce material 3D Model of Seagrain Packaging Two parts for each shoe Dents for easier grip Closes by friction, due to one part being slightly bigger
  • 76.
    Implement Working with thematerial Seagrain Implement Making a clay mold Applying the Seagrain material onto the mold Seagrain molded and dehydrated into form
  • 77.
    Present Presenting the finaldesign Seagrain Present
  • 78.
  • 79.
    Jiyoon Lee Product Designer jlee2@student.otis.edu TheUmami Box Logo We not only deliver food, we deliver the Happiness Project The Umami Box Logo Description Umami Box delivers the 5th flavor of happiness to your life, in the form of Asian inspired dishes prepared right in your own home.
  • 80.
    The Umami BoxLogo Ideations
  • 81.
    Jiyoon Lee Product Designer jlee2@student.otis.edu H&MConscious All Around App Being eco-conscious by choice Project H&M Conscious All Around App Description “H&M Conscious All Around App” is to direct the fast fashion industry to Circular Economy and its practices and to showcase that sustainability is also a market to invest in other than an eco-conscious choice. Start Track Save About More i CLOTHING COSMETICS HOME CO NSICOUS ALL ARO U ND
  • 82.
    Conscious App Develop StartTrack Save About More i CO NSICOUS ALL ARO U ND TRACKING DONATE FACTORY REMADE STORE Follow the Steps of Your Own Donation Where your donations are CO NSICOUS ALL ARO U ND Start Track Save About More i CO NSICOUS ALL ARO U ND TRACKING DONATE FACTORY REMADE STORE Follow the Steps of Your Own Donation DESCRIPTION Donated on 16 / 05 / 2016 @ H&M Nørreport DETAILS 3 Shirt 4 Pants 7 Jacket CO NSICOUS ALL ARO U ND CO NSICOUS ALL ARO U ND
  • 83.
    CO NSICOUS ALL ARO U ND VOUCHER forCONSCIOUS ALL AROUND 10%off on CONSCIOUS Clothing items. 16/05/16 - 16/12/16 Start Track Save About More i Start CO NSICOUS ALL ARO U ND 10% off on CONSCIOUS Clothing items. 16/05/16 - 16/12/16 Thank you for your clothing donation. Free Refill on CONSCIOUS cosmetics, in your own container. 16/05/16 - 16/12/16 Thank you for your cosmestics donation. Track Save About More i Conscious App Develop CO NSICOUS ALL ARO U ND
  • 84.
    CO NSICOUS ALL ARO U ND Sustainability LevelHigh Patterned Cotton Shirt $24.99 Lyocell Bodysuit $29.99 Lyocell Trenchcoat $49.99 Lyocell Shorts $24.99 Start Track Save About More i CO NSICOUS ALL ARO U ND Sustainability Level Determine how sustainable your items are Sustainability Level is scaled with following factors : Renewability Carbon Footprint Low High Process ( raw material to textile ) Source of Material Start Track Save About More i CO NSICOUS ALL ARO U ND Conscious App Develop CO NSICOUS ALL ARO U ND