Distribution involves launching and sustaining films in the marketplace and is vital to the film industry. UK distributors obtain films from sales agents, parent studios through output deals, or by acquiring individual titles. Every film has a tailored distribution plan developed by distributors in consultation with producers, involving strategic decisions about release timing and platform to optimize the film's chances through word of mouth, trailers, promotions, marketing, and merchandise.

1. What Is Distribution?

4. Distributor Planning Every film has its own tailor-made distribution plan, which the distributor develops in consultation with the producers and/or studio. The most important strategic decisions a distributor makes are when and how to release a film in order to optimize its chances.

5. Word of mouth Trailers Media promotions Marketing Online & mobile Merchandising Premiers Film Posters