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Business Innovation
Mohammad Albattikhi
@MAlbattikhi
Creative vs. Innovative
Mohammad Albattikhi Twitter: @MAlbattikhi
Creativity New
Innovation New + Useful
Business Innovation New + Useful + Profitable
Mohammad Albattikhi Twitter: @MAlbattikhi
How can you innovate?
Mohammad Albattikhi Twitter: @MAlbattikhi
Innovative in your
Product Performance
Tough, thin and scratch-resistant glass for tablets,
phones and other electronic devices
Mohammad Albattikhi Twitter: @MAlbattikhi
Innovative in your
Profit Model
Hook up customers with low cost enduring part,
and enjoying a recurring revenue from a premium
disposable parts
Mohammad Albattikhi Twitter: @MAlbattikhi
Innovative in your
Network
Repair Toshiba laptops at UPS shipping hubs to
cut down service time
Mohammad Albattikhi Twitter: @MAlbattikhi
Innovative in your
Structure
Low cost strategy by having one type of aircraft
(Boeing 737) to reduce cost of mechanics training,
crews training, inventory, etc.
Mohammad Albattikhi Twitter: @MAlbattikhi
Innovative in your
Process
Moving clothes from one store to another around
the globe within a short period of times that can be
a week
Mohammad Albattikhi Twitter: @MAlbattikhi
Innovative in your
Service
Customer service representatives are empowered
to do anything to ensure a great user experience,
including sending flowers!
Mohammad Albattikhi Twitter: @MAlbattikhi
Innovative in your
Channel
Free wireless network for Kindle users that enable
them to purchase and download an e-book in a
minute from anywhere in the world
Mohammad Albattikhi Twitter: @MAlbattikhi
Innovative in your
Brand
A sticker on the computer devices increased
customers awareness about the product value
Mohammad Albattikhi Twitter: @MAlbattikhi
Innovative in your
Customer Engagement
Engages customers by enabling customization on
their candies.
Mohammad Albattikhi Twitter: @MAlbattikhi
ERRC Grid
Eliminate Raise
Reduce Create
Mohammad Albattikhi Twitter: @MAlbattikhi
ERRC Grid – CitizenM Hotel
Eliminate Raise
Reduce Create
Modern
Design
Furniture
Free Video on
Demand
Mohammad Albattikhi Twitter: @MAlbattikhi
CitizenM Hotel
Mohammad Albattikhi Twitter: @MAlbattikhi
The Four Categories of Innovation
Breakthrough
Incremental
Game Changing
Disruptive
Market Impact
Technological
Advancement
Mohammad Albattikhi Twitter: @MAlbattikhi
1. Incremental (also called sustaining)
Low
Technological
Advancement
Low
Market
Impact
Enhancement on existing technologies
Mohammad Albattikhi Twitter: @MAlbattikhi
Example: Television Evolution
Mohammad Albattikhi Twitter: @MAlbattikhi
2. Breakthrough
High
Technological
Advancement
Low
Market
Impact
Technological advancement that are the result of R&D
Mohammad Albattikhi Twitter: @MAlbattikhi
Example: Large Hadron Collider
Mohammad Albattikhi Twitter: @MAlbattikhi
3. Disruptive
Low
Technological
Advancement
High
Market
Impact
Disrupting exciting technologies by changing the
business model to make it more affordable to the
customer need
Mohammad Albattikhi Twitter: @MAlbattikhi
Example: ZipCar
Mohammad Albattikhi Twitter: @MAlbattikhi
4. Game-Changing
High
Technological
Advancement
High
Market
Impact
Innovations that not only transform the market, but
also the society. They impact our lives in a major way
Mohammad Albattikhi Twitter: @MAlbattikhi
Example: Wright Brother’s Airplane
Mohammad Albattikhi Twitter: @MAlbattikhi
Start Innovating
Mohammad Albattikhi
Twitter: @MAlbattikhi

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Business innovation