Ardo Reinsalu presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia

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Ardo Reinsalu spoke on Start Smart! event Wantrepreneur 2 Entrepreneur 1. december 2011 in Tallinn, Estonia. www.start-smart.me

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Ardo Reinsalu presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia

  1. 1. „Long Tail of Innovation: implementingyour ideas in the rapidly changing world“ Ardo Reinsalu
  2. 2. Experience of Curonia Research
  3. 3. Rate of ChangeRate of Change 20,000 BC Time
  4. 4. Adaptation Speed
  5. 5. ENERGY“Innovating to zero!” Bill Gates
  6. 6. TRANSPORTATION“By about 2020 drivers will be able to take their hands off the wheel completely.” Alan Taub, VP for R&D at General Motors
  7. 7. HEALTHCARE“Physicians will have to learn a medicine they didnt learn in medical school.” Genomics pioneer Leroy Hood
  8. 8. Netflix sales of DVD titles Source: www.longtail.com
  9. 9. Long Tail of InnovationMass production Small series productionHigh cost R&D Low R&D costLong time-to-market Short time-to-marketLow product cost High unit costLimited range of products Unlimited rangeTraditional sales channel New media sales channel
  10. 10. MODEL-BASED BEHAVIOURAL THEORIES THEORIES Planning is crucial Reacting is crucialAdvantage for resources and size Advantage for small and flexible
  11. 11. Disruptive Innovation• Creating new users, new markets• Adding new value• Replacing old technology• Can have less functionality than the old technology!
  12. 12. Award-based Innovation
  13. 13. Ansari X-Prize
  14. 14. Tricoder X-Prize
  15. 15. GrabCAD.com
  16. 16. 3D printing
  17. 17. Viral Marketing
  18. 18. Garage48
  19. 19. It is easier to implement your ideas than ever before!
  20. 20. Big Bang of SMEs
  21. 21. New ideas to you all! Ardo Reinsalu ardo@hal.ee

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