Rohit Singh discusses disruptive innovation and how it fuels new business models. Some key points: - Disruptive innovations like Uber, Netflix, and Airbnb have disrupted entire industries by introducing new business models that displace existing ones. - Disruptive innovations create new markets, disrupt existing markets, and displace established firms and products. In contrast, sustaining innovations are incremental and target existing markets. - Companies can create a culture of disruptive innovation by adopting a startup mindset, denying industry norms, doing in-depth analysis, being creative, and looking for possibilities instead of just problems. - Low-end and new market disruptions target different customer needs not met by incumb

1. ROHIT SINGH
TECH ENTREPRENEUR
& STARTUP INVESTOR
DISRUPTIVE INNOVATION -
WHAT IS IT AND WHAT FUELS IT?

2. DISRUPTION EVERYWHERE
• Uber (with taxi cabs)
• Netflix (with satellite and cable television)
• Airbnb (with Accommodation services)
• Skype (with telecommunications)
New business models
are disrupting entire industries every day such as

3. Consequentially displacing the existing value
network with a new one.
WHAT DOES DISRUPTION INNOVATION DO?
A disruptive innovation
• Creates a new market
• Disrupts an existing market
• Displaces established firms, products and alliances

4. SUSTAINING INNOVATION vs DISRUPTION INNOVATION
Key Differences
between
SUSTAINING INNOVATION
and
DISRUPTIVE INNOVATION
Sustaining innovation is for existing market,
while disruptive innovation is for new market.
In sustaining innovation, the innovation is
incremental while in disruptive it is dramatic.
In sustaining innovation, market is
predictable unlike in the case of disruptive
innovation.
In sustaining innovation, traditional business
methods are sufficient while in disruptive
innovation traditional methods fail.

5. For eg, introducing electric cars disrupts the support network for petrol/
diesel cars (network of petrol pumps).
LOW END DISRUPTION vs NEW MARKET DISRUPTION
“Low-end disruption”
targets customers who
do not need the full
performance
(valued by customers at the
high end of the market)
“New-market disruption”
targets customers who have
needs that were previously
unserved by existing
incumbents.

6. INTRAPRENEURSHIP OR CULTURE OF RISK TAKING
Bureaucracies do not innovate, free and empowered
individuals do. A culture of intrapreneurship is
becoming increasingly valued in organizations.
CREATING A CULTURE OF DISRUPTIVE INNOVATION
Here are some ways to weave disruptive innovation
into an organization culture:

7. CREATING A CULTURE OF DISRUPTIVE INNOVATION
START UP MINDSET
A firm’s existing value networks place insufficient value on the
disruptive innovation to allow its pursuit by that firm. Meanwhile,
start-up firms inhabit different value networks.
DENYING INDUSTRY NORMS
Inverting or denying industry standards
can often lead to significant business
breakthroughs.

8. CREATING A CULTURE OF DISRUPTIVE INNOVATION
IN DEPTH ANALYSIS AND DEEP LEARNING
We need to look at problems more in-depth with a mindset of
exploring possibilities. Never be dismissive of a potential solution
too early.
CREATIVE INSPIRATION
Create a space in office whose design
fuels and encourages creativity.
Meet researchers, vendors and other
innovative companies and brainstorm /
exchange ideas.

9. CREATING A CULTURE OF DISRUPTIVE INNOVATION
FORGET PROBLEMS, LOOK AT POSSIBILITIES
It’s more effective to start by identifying something in your business or industry
that’s not necessarily a problem, and then go about methodically breaking it
down. Here are the 5 steps which need to be taken
What Do You
Want to
Disrupt?
What Are the
Business
Clichés?
What Are
Your
Disruptive
Hypotheses?
Start
provoking the
status quo by
brainstorming
Look for what
can we invert
and what can
we deny
Now one should be able to generate several brilliant and unusual hypotheses that
will challenge your established way of looking at an industry, segment or category.
1 2 3 4 5

10. THE
WAY
AHEAD
HAVE YOU BRACED
UP FOR THIS
NEW DISRUPTIVE
BUSINESS WORLD ?

11. THANK YOU