SlideShare a Scribd company logo
WALT DISNEYPRINCESSES
DIVERSITY
AND
DISNEY Princesses 1938 - 2013
There are currently FOUR DISNEY Princesses
that are not white
TIANAPOCAHONTASJASMINE
MULA
N
There are currently NINE DISNEY Princesses
that are white
Rapunzel | Elsa | Anna | Merida | Cinderella | Aurora | Snow White | Belle | Ariel
-DOROTHY HURLEY
“The problem of pervasive, internalized privileging
of Whiteness has been intensified by the Disney
representation of fairy tale princesses which
consistently reinforces the idea of White
Supremacy.”
“Seeing White: Children of
Color and the Disney Fairy
Tale Princess”
DISNEY Princesses & Self Image
“How does it get into my imagination?” A study by Elizabeth
Yeoman
•San Souci “Talking Eggs” (1988)
•Asked children to draw the main character “Blanche”
•Children exposed to:
•Disney’s “Cinderella” (1950)
•John Steptoe’s “Mufaro’s Beautiful Daughters”(1987)
DISNEY Princesses & Self Image
Results of Study:
• “[Children] almost invariably drew White characters no matter
what color they were themselves”
• “…I mostly thought she would get married and live happily
ever after”
• “I imagined her dark, but I’m drawing her blonde”
• “[I] drew her yellow [haired]…because…she was good, so I
wanted to make her pretty”
DISNEY Princesses & Self Image
Princess: The Essential Guide
● Two, non-white princess: Jasmine (2003) & Tiana (2012)
● Six, white princesses: Aurora, Ariel, Snow White, Cinderella,
Belle (2003), & Rapunzel (2012)
2003 2012
DISNEY Princesses & The Minority Market
Hispanics $1.3 TRILLION
Blacks $1.2 TRILLION
Asians $825 BILLION
Total $13.5 TRILLION
A Justification For DISNEY’s Lack Of Diversity
A Justification For DISNEY’s Lack Of Diversity
“Loyal” Disney fan justifies the looks of Disney Princesses
There are SEVEN white DISNEY Princesses from
fictional kingdoms
ALL white DISNEY Princesses are from fictional towns/villages
Corona Arendale
“A tiny kingdom in
a faraway land”
“A faraway
land”
Unnamed
Kingdom
Atlantica
THREE of the four non-white DISNEY
Princesses are from real cities and countries
New Orleans, LA,
U.S.
Virginia, U.S.
(Powhatan Indian
Tribe)
The Kingdom of
Agrabah, Arabia
(Based upon Agra,
India)
Southern &
Northern
Dynasties of
China
The NEXT DISNEY Princess
Discussion Questions
1.How do you think the lack of diversity among DISNEY
Princesses affects children’s self image?
2.How do you think DISNEY could address the lack of diversity
in their DISNEY Princesses?
3.What do you think of Moana, the next DISNEY Princess?
4.Do you think DISNEY is missing out on a market segment by
not diversifying in this area? Why?
-WALT DISNEY
“Around here, however, we
don’t look backwards for long.
We keep moving forward,
opening up new doors and
doing new things because we’re
curious and curiosity keeps
leading us down new paths.”
Bibliography
Hurley, Dorothy L.. “Seeing White: Children of Color and the Disney Fairy Tale Princess”. The Journal of Negro
Education 74.3 (2005): 221–232. Web.
Mendelson, Scott. "Walt Disney's "Moana" Could Get A "Frozen" Bump." Forbes. Forbes Magazine, 7 Oct. 2015. Web. 22 Mar.
2016.
Weeks, Matt. "UGA Today." Asians, Hispanics Driving U.S. Economy Forward, According to UGA Study. 24 Sept. 2015. Web. 23
Mar. 2016.

More Related Content

What's hot

Thumbelina
ThumbelinaThumbelina
Thumbelina
ayukamil
 
Cinderella research
Cinderella researchCinderella research
Cinderella research
Louise Crux
 
Jack and the Beanstalk.
Jack and the Beanstalk.Jack and the Beanstalk.
Jack and the Beanstalk.
LizzyBooth
 
The frog prince edtc story
The frog prince  edtc storyThe frog prince  edtc story
The frog prince edtc storyKimberly Norcio
 
Charlie and the Chocolate Factory chapter 11-13.pptx
Charlie and the Chocolate Factory chapter 11-13.pptxCharlie and the Chocolate Factory chapter 11-13.pptx
Charlie and the Chocolate Factory chapter 11-13.pptx
NadineS4
 
Nighthawks
NighthawksNighthawks
Nighthawksrymac11
 
Much ado about nothing Group 4 Thea 1331
Much ado about nothing Group 4 Thea 1331Much ado about nothing Group 4 Thea 1331
Much ado about nothing Group 4 Thea 1331muchado4
 
The Golden Egg
The Golden EggThe Golden Egg
The Golden EggOksana2609
 
Harry potter author and characters
Harry potter author and charactersHarry potter author and characters
Harry potter author and characters
joseklo
 
What is your favourite food?
What is your favourite food?What is your favourite food?
What is your favourite food?ccda08
 
charlie & the chocolate factory
charlie & the chocolate factorycharlie & the chocolate factory
charlie & the chocolate factory
Sheikh Hasnain
 
Colour Poems
Colour PoemsColour Poems
Colour Poems
luciamontoliu
 
Sleeping Beauty
Sleeping BeautySleeping Beauty
Sleeping Beauty
LaraPallarsLopera
 
подорож океаном комп знань
подорож океаном комп знаньподорож океаном комп знань
подорож океаном комп знань
Светлана Андреева
 
Going to the Doctor
Going to the DoctorGoing to the Doctor
Going to the Doctor
KatieEnglishTutoring
 
Goldilocks and the three bears
Goldilocks and the three bearsGoldilocks and the three bears
Goldilocks and the three bears
Shreya Shah
 
Jack and the beanstalk
Jack and the beanstalkJack and the beanstalk
Jack and the beanstalk
Dalia Barraza
 
Snow White And The Seven Dwarfs
Snow White And The Seven DwarfsSnow White And The Seven Dwarfs
Snow White And The Seven Dwarfs
gaizfra
 

What's hot (20)

Thumbelina
ThumbelinaThumbelina
Thumbelina
 
Cinderella research
Cinderella researchCinderella research
Cinderella research
 
Jack and the Beanstalk.
Jack and the Beanstalk.Jack and the Beanstalk.
Jack and the Beanstalk.
 
The frog prince edtc story
The frog prince  edtc storyThe frog prince  edtc story
The frog prince edtc story
 
Charlie and the Chocolate Factory chapter 11-13.pptx
Charlie and the Chocolate Factory chapter 11-13.pptxCharlie and the Chocolate Factory chapter 11-13.pptx
Charlie and the Chocolate Factory chapter 11-13.pptx
 
The prisoner of Zenda (Alicia)
The prisoner of Zenda   (Alicia)The prisoner of Zenda   (Alicia)
The prisoner of Zenda (Alicia)
 
Nighthawks
NighthawksNighthawks
Nighthawks
 
Much ado about nothing Group 4 Thea 1331
Much ado about nothing Group 4 Thea 1331Much ado about nothing Group 4 Thea 1331
Much ado about nothing Group 4 Thea 1331
 
Coraline
CoralineCoraline
Coraline
 
The Golden Egg
The Golden EggThe Golden Egg
The Golden Egg
 
Harry potter author and characters
Harry potter author and charactersHarry potter author and characters
Harry potter author and characters
 
What is your favourite food?
What is your favourite food?What is your favourite food?
What is your favourite food?
 
charlie & the chocolate factory
charlie & the chocolate factorycharlie & the chocolate factory
charlie & the chocolate factory
 
Colour Poems
Colour PoemsColour Poems
Colour Poems
 
Sleeping Beauty
Sleeping BeautySleeping Beauty
Sleeping Beauty
 
подорож океаном комп знань
подорож океаном комп знаньподорож океаном комп знань
подорож океаном комп знань
 
Going to the Doctor
Going to the DoctorGoing to the Doctor
Going to the Doctor
 
Goldilocks and the three bears
Goldilocks and the three bearsGoldilocks and the three bears
Goldilocks and the three bears
 
Jack and the beanstalk
Jack and the beanstalkJack and the beanstalk
Jack and the beanstalk
 
Snow White And The Seven Dwarfs
Snow White And The Seven DwarfsSnow White And The Seven Dwarfs
Snow White And The Seven Dwarfs
 

Viewers also liked

Законопроект про довірчу власність
Законопроект про довірчу власністьЗаконопроект про довірчу власність
Законопроект про довірчу власність
Better Regulation Delivery Office
 
Multiracial powerpoint with links
Multiracial powerpoint with linksMultiracial powerpoint with links
Multiracial powerpoint with linksdaalsocial
 
The Evolution of Disney Princesses
The Evolution of Disney PrincessesThe Evolution of Disney Princesses
The Evolution of Disney PrincessesAnglique
 
Larry's Talk - Free Culture
Larry's Talk - Free CultureLarry's Talk - Free Culture
Larry's Talk - Free CultureRashmi Sinha
 
Multiracial presentation
Multiracial presentationMultiracial presentation
Multiracial presentationJanice Theresa
 
Multiracial theory presentation
Multiracial theory presentationMultiracial theory presentation
Multiracial theory presentationJudy Juarez
 
From Multiracial to Multicultural
From Multiracial to MulticulturalFrom Multiracial to Multicultural
From Multiracial to Multicultural
Dr. Dena Rosko
 
Multiracial 101 presentation 2014
Multiracial 101 presentation 2014Multiracial 101 presentation 2014
Multiracial 101 presentation 2014
cishisaka
 
Disneyfication and Disneyzation - how they shaped and influenced media and en...
Disneyfication and Disneyzation - how they shaped and influenced media and en...Disneyfication and Disneyzation - how they shaped and influenced media and en...
Disneyfication and Disneyzation - how they shaped and influenced media and en...Hrvoje Hrsto
 
Spanish slideshow
Spanish slideshowSpanish slideshow
Spanish slideshow
SAMayer12
 
8 tables interactive
8 tables interactive8 tables interactive
8 tables interactiveWorserbay
 
Endangered animals
Endangered animalsEndangered animals
Endangered animals
ang_bucc3
 
Walt Disney Company - The Entertainment King
Walt Disney Company - The Entertainment KingWalt Disney Company - The Entertainment King
Walt Disney Company - The Entertainment KingTuğba Haşimzade
 
Snow white and the seven dwarfs
Snow  white  and  the  seven  dwarfs Snow  white  and  the  seven  dwarfs
Snow white and the seven dwarfs
sonal singh
 
Snow white and the seven dwarfs
Snow white and the seven dwarfsSnow white and the seven dwarfs
Snow white and the seven dwarfs
divyajot
 
Ideology in films
Ideology in filmsIdeology in films
Ideology in films
taliasmith
 
Endangered species powerpoint
Endangered species powerpointEndangered species powerpoint
Endangered species powerpointmrstadams22
 

Viewers also liked (20)

Законопроект про довірчу власність
Законопроект про довірчу власністьЗаконопроект про довірчу власність
Законопроект про довірчу власність
 
DISNEY PRINCESSES
DISNEY PRINCESSESDISNEY PRINCESSES
DISNEY PRINCESSES
 
Multiracial powerpoint with links
Multiracial powerpoint with linksMultiracial powerpoint with links
Multiracial powerpoint with links
 
The Evolution of Disney Princesses
The Evolution of Disney PrincessesThe Evolution of Disney Princesses
The Evolution of Disney Princesses
 
Larry's Talk - Free Culture
Larry's Talk - Free CultureLarry's Talk - Free Culture
Larry's Talk - Free Culture
 
Multiracial presentation
Multiracial presentationMultiracial presentation
Multiracial presentation
 
Multiracial theory presentation
Multiracial theory presentationMultiracial theory presentation
Multiracial theory presentation
 
From Multiracial to Multicultural
From Multiracial to MulticulturalFrom Multiracial to Multicultural
From Multiracial to Multicultural
 
Multiracial 101 presentation 2014
Multiracial 101 presentation 2014Multiracial 101 presentation 2014
Multiracial 101 presentation 2014
 
Disneyfication and Disneyzation - how they shaped and influenced media and en...
Disneyfication and Disneyzation - how they shaped and influenced media and en...Disneyfication and Disneyzation - how they shaped and influenced media and en...
Disneyfication and Disneyzation - how they shaped and influenced media and en...
 
Spanish slideshow
Spanish slideshowSpanish slideshow
Spanish slideshow
 
8 tables interactive
8 tables interactive8 tables interactive
8 tables interactive
 
Endangered animals
Endangered animalsEndangered animals
Endangered animals
 
Walt Disney Company - The Entertainment King
Walt Disney Company - The Entertainment KingWalt Disney Company - The Entertainment King
Walt Disney Company - The Entertainment King
 
DISNEYLAND PPT
DISNEYLAND PPTDISNEYLAND PPT
DISNEYLAND PPT
 
Snow white and the seven dwarfs
Snow  white  and  the  seven  dwarfs Snow  white  and  the  seven  dwarfs
Snow white and the seven dwarfs
 
Snow white and the seven dwarfs
Snow white and the seven dwarfsSnow white and the seven dwarfs
Snow white and the seven dwarfs
 
Ideology in films
Ideology in filmsIdeology in films
Ideology in films
 
Disney Land Presentation
Disney Land PresentationDisney Land Presentation
Disney Land Presentation
 
Endangered species powerpoint
Endangered species powerpointEndangered species powerpoint
Endangered species powerpoint
 

Similar to Disney Princesses and Diversity

Final presentation 2013
Final presentation 2013Final presentation 2013
Final presentation 2013nicolecampos
 
I Want To Be A Princess Too (McNair 2009 Final Paper)
 I Want To Be A Princess Too (McNair 2009 Final Paper)  I Want To Be A Princess Too (McNair 2009 Final Paper)
I Want To Be A Princess Too (McNair 2009 Final Paper) Lena Idell Foote, MSIMC
 
Disney Prinzessinnen
Disney PrinzessinnenDisney Prinzessinnen
Disney Prinzessinnen
hybr1s
 
Finalpresentation2013 130513215823-phpapp02
Finalpresentation2013 130513215823-phpapp02Finalpresentation2013 130513215823-phpapp02
Finalpresentation2013 130513215823-phpapp02nicolecampos
 
Walt disney rawad serhan- g7
Walt disney  rawad serhan- g7Walt disney  rawad serhan- g7
Walt disney rawad serhan- g7
farahMM1
 
Walt disney report
Walt disney reportWalt disney report
Walt disney report
Marwa AlNaabi
 
Walt disney razan abiad- g7
Walt disney  razan abiad- g7Walt disney  razan abiad- g7
Walt disney razan abiad- g7
farahMM1
 
Walte disney
Walte disney Walte disney
Walte disney
Marwa AlNaabi
 
Disney Media Project Final
Disney Media Project FinalDisney Media Project Final
Disney Media Project Finalastern13
 
викторина дисней (1)
викторина дисней (1)викторина дисней (1)
викторина дисней (1)
Inna Salamova
 
ImaginaryReality_RubinThesis
ImaginaryReality_RubinThesisImaginaryReality_RubinThesis
ImaginaryReality_RubinThesisSarah Rubin
 
From Tradition to Animation: A Critical Examination of Gender in Indian Folkl...
From Tradition to Animation: A Critical Examination of Gender in Indian Folkl...From Tradition to Animation: A Critical Examination of Gender in Indian Folkl...
From Tradition to Animation: A Critical Examination of Gender in Indian Folkl...
Jheel Barad
 
Representation of Women in Disney
Representation of Women in DisneyRepresentation of Women in Disney
Representation of Women in Disney
Department of English MKBU
 
Walt disney-BBA,MBA PPT
Walt disney-BBA,MBA PPTWalt disney-BBA,MBA PPT
Walt disney-BBA,MBA PPT
RIYAPAWASHE
 
The Princess Narrative and the Girl Child in the Caribbean
The Princess Narrative and the Girl Child in the CaribbeanThe Princess Narrative and the Girl Child in the Caribbean
The Princess Narrative and the Girl Child in the Caribbean
Taitu Heron
 
CSCA Submission Abigail Jobe
CSCA Submission Abigail JobeCSCA Submission Abigail Jobe
CSCA Submission Abigail JobeAbigail Fesmire
 
Walt Disney
Walt DisneyWalt Disney
Walt Disneymlmabry
 

Similar to Disney Princesses and Diversity (20)

Final presentation 2013
Final presentation 2013Final presentation 2013
Final presentation 2013
 
I Want To Be A Princess Too (McNair 2009 Final Paper)
 I Want To Be A Princess Too (McNair 2009 Final Paper)  I Want To Be A Princess Too (McNair 2009 Final Paper)
I Want To Be A Princess Too (McNair 2009 Final Paper)
 
Disney Prinzessinnen
Disney PrinzessinnenDisney Prinzessinnen
Disney Prinzessinnen
 
Finalpresentation2013 130513215823-phpapp02
Finalpresentation2013 130513215823-phpapp02Finalpresentation2013 130513215823-phpapp02
Finalpresentation2013 130513215823-phpapp02
 
The representation of women in disney
The representation of women in disneyThe representation of women in disney
The representation of women in disney
 
Walt disney rawad serhan- g7
Walt disney  rawad serhan- g7Walt disney  rawad serhan- g7
Walt disney rawad serhan- g7
 
Walt disney report
Walt disney reportWalt disney report
Walt disney report
 
Walt disney razan abiad- g7
Walt disney  razan abiad- g7Walt disney  razan abiad- g7
Walt disney razan abiad- g7
 
Walte disney
Walte disney Walte disney
Walte disney
 
Disney Media Project Final
Disney Media Project FinalDisney Media Project Final
Disney Media Project Final
 
викторина дисней (1)
викторина дисней (1)викторина дисней (1)
викторина дисней (1)
 
ImaginaryReality_RubinThesis
ImaginaryReality_RubinThesisImaginaryReality_RubinThesis
ImaginaryReality_RubinThesis
 
Ws presentation 2
Ws presentation 2Ws presentation 2
Ws presentation 2
 
From Tradition to Animation: A Critical Examination of Gender in Indian Folkl...
From Tradition to Animation: A Critical Examination of Gender in Indian Folkl...From Tradition to Animation: A Critical Examination of Gender in Indian Folkl...
From Tradition to Animation: A Critical Examination of Gender in Indian Folkl...
 
Representation of Women in Disney
Representation of Women in DisneyRepresentation of Women in Disney
Representation of Women in Disney
 
Walt disney-BBA,MBA PPT
Walt disney-BBA,MBA PPTWalt disney-BBA,MBA PPT
Walt disney-BBA,MBA PPT
 
The Princess Narrative and the Girl Child in the Caribbean
The Princess Narrative and the Girl Child in the CaribbeanThe Princess Narrative and the Girl Child in the Caribbean
The Princess Narrative and the Girl Child in the Caribbean
 
The Princess and the Frog
The Princess and the FrogThe Princess and the Frog
The Princess and the Frog
 
CSCA Submission Abigail Jobe
CSCA Submission Abigail JobeCSCA Submission Abigail Jobe
CSCA Submission Abigail Jobe
 
Walt Disney
Walt DisneyWalt Disney
Walt Disney
 

Recently uploaded

De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
marianooscos
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Valters Lauzums
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCAdapt or Die - Jon Lakefish, Lakefish Group LLC
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Pascal Fintoni
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Maswer Ali
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
 
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCAdapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLC
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 

Disney Princesses and Diversity

  • 3. There are currently FOUR DISNEY Princesses that are not white TIANAPOCAHONTASJASMINE MULA N
  • 4. There are currently NINE DISNEY Princesses that are white Rapunzel | Elsa | Anna | Merida | Cinderella | Aurora | Snow White | Belle | Ariel
  • 5. -DOROTHY HURLEY “The problem of pervasive, internalized privileging of Whiteness has been intensified by the Disney representation of fairy tale princesses which consistently reinforces the idea of White Supremacy.” “Seeing White: Children of Color and the Disney Fairy Tale Princess”
  • 6. DISNEY Princesses & Self Image “How does it get into my imagination?” A study by Elizabeth Yeoman •San Souci “Talking Eggs” (1988) •Asked children to draw the main character “Blanche” •Children exposed to: •Disney’s “Cinderella” (1950) •John Steptoe’s “Mufaro’s Beautiful Daughters”(1987)
  • 7. DISNEY Princesses & Self Image Results of Study: • “[Children] almost invariably drew White characters no matter what color they were themselves” • “…I mostly thought she would get married and live happily ever after” • “I imagined her dark, but I’m drawing her blonde” • “[I] drew her yellow [haired]…because…she was good, so I wanted to make her pretty”
  • 8. DISNEY Princesses & Self Image Princess: The Essential Guide ● Two, non-white princess: Jasmine (2003) & Tiana (2012) ● Six, white princesses: Aurora, Ariel, Snow White, Cinderella, Belle (2003), & Rapunzel (2012) 2003 2012
  • 9. DISNEY Princesses & The Minority Market Hispanics $1.3 TRILLION Blacks $1.2 TRILLION Asians $825 BILLION Total $13.5 TRILLION
  • 10. A Justification For DISNEY’s Lack Of Diversity
  • 11. A Justification For DISNEY’s Lack Of Diversity “Loyal” Disney fan justifies the looks of Disney Princesses
  • 12. There are SEVEN white DISNEY Princesses from fictional kingdoms ALL white DISNEY Princesses are from fictional towns/villages Corona Arendale “A tiny kingdom in a faraway land” “A faraway land” Unnamed Kingdom Atlantica
  • 13. THREE of the four non-white DISNEY Princesses are from real cities and countries New Orleans, LA, U.S. Virginia, U.S. (Powhatan Indian Tribe) The Kingdom of Agrabah, Arabia (Based upon Agra, India) Southern & Northern Dynasties of China
  • 14. The NEXT DISNEY Princess
  • 15. Discussion Questions 1.How do you think the lack of diversity among DISNEY Princesses affects children’s self image? 2.How do you think DISNEY could address the lack of diversity in their DISNEY Princesses? 3.What do you think of Moana, the next DISNEY Princess? 4.Do you think DISNEY is missing out on a market segment by not diversifying in this area? Why?
  • 16. -WALT DISNEY “Around here, however, we don’t look backwards for long. We keep moving forward, opening up new doors and doing new things because we’re curious and curiosity keeps leading us down new paths.”
  • 17. Bibliography Hurley, Dorothy L.. “Seeing White: Children of Color and the Disney Fairy Tale Princess”. The Journal of Negro Education 74.3 (2005): 221–232. Web. Mendelson, Scott. "Walt Disney's "Moana" Could Get A "Frozen" Bump." Forbes. Forbes Magazine, 7 Oct. 2015. Web. 22 Mar. 2016. Weeks, Matt. "UGA Today." Asians, Hispanics Driving U.S. Economy Forward, According to UGA Study. 24 Sept. 2015. Web. 23 Mar. 2016.