The document discusses principles of design thinking. It provides 5 thoughts on design thinking: 1) Be more humble and expert by prototyping products and getting unexpected solutions; 2) Let questions lead to other questions and start from unexpected places; 3) Mix insight, inspiration and intuition; 4) Combine vision, inspiration and intuition; 5) Be open-minded. It also outlines the design process as observing and inspiring, telling stories, synthesizing, brainstorming, creating concepts, prototyping, introducing experiments, and scaling, spreading and sustaining solutions.

1. Design Diseñando
for a para un
Better Mundo
World Mejor

11. design foster spread

12. what we’re learning: Que estamos aprendiendo:
5
thoughts
5 sobre
ideas
on design design
thinking thinking

13. 1 1
more más
humble humilde y
and more más
expert experto

14. prototype the product,

16. 2 get an
to
2 llegar a
para
unexpected una solución
solution, inesperada,
start from an comienza de
unexpected un lugar
place inesperado

20. 3 3
let one deja que una
question pregunta te
lead to the lleve a otra
next

21. If a family feels that the toilet is theirs, it
will be treated with care and cleaned.

22. SERVICE MODEL
01
Branded household toilet with
bio-digester chemical and
05 removable waste container.
Waste used to generate electricity
or create fertilizer to sustain and
grow local business.
02
Local franchised operator
provides household waste
collection service.
04
Vacuum truck services
local transfer tanks.
03
Waste taken to neighborhood
transfer tank for interim storage.
Unilever + WSUP + IDEO 26

24. 4 4
mix insight, combina
inspiration visión,
and inspiración
intuition y intuición

25. THE DESIGN PROCESS
INSPIRATION IDEATION IMPLEMENTATION
obs er v e and i n s p i r e
t el l s t o r i e s
s yn t h e s i z e
foster
b r a i n st orm
c r e a t e c on c e p t s
p rot ot y p e
in t rod u c e e x p e rim e n t s
sc ale , sp re ad , su st ain

26. THE DESIGN PROCESS

29. 5 5
open up se abierto

32. “I’m learning, "Estoy aprendiendo,
but it’s not what I pero no es lo que
thought I would.” pensé que
aprendería"

33. thank you gracias