Discussion thread posts 1-31-18 @1025amTop of FormDevelopment.docx

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Development Strategies
Select one of the system development options from the textbook
and respond to the following in not more than 250 words:
· Identify a recent example of a system that successfully used
that development strategy. Do not repeat an example from the
textbook or one that has been posted by another student.
· What do you believe were the main reasons for the success?
What lead you to that conclusion?
Then, follow up in substantive posts of up to 200 words to one
or more of your fellow students who addressed a different
development strategy.
Support your positions with explanations and/or sources, as
appropriate, but do not quote.
ReplyQuote
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Access the profile card for user: ROBERT HOFKINROBERT
HOFKIN INSTRUCTORMANAGER
RE: Week 5 Discussion 2
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One of my mentors liked to say, "horses for courses," meaning
that different strategies are appropriate in different situations.
Often, a project's success or failure depends on large part on its
choice of development strategies.
Please find a report of a recent software development project,
and determine which of the strategies from Chapter 7 that it
followed.
What was it about this strategy that helped make the project
successful?
What obstacles had to be overcome to make the strategy work?
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Access the profile card for user: Dobie AugustDobie August
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Strategy is simply finding a way to develop a good plan to
figure things out. Account for measures of people, merchandise,
finances and the layout of the overall direction. JCPenny had
tremendous success in 2017 by increase customer satisfaction
with online coupons which increased loyalty programs by 10%.
Productivity of employment tenure from 6 months to 18 months.
Solid branding, sales strategy and develop campaigns that
market a vast focus on diversity and growth. JCPenny was
development strategies, which beat out Sears and Macy's. Iook
forward to the next lesson. Thanks in advanced!
R/S
AUGUST
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Access the profile card for user: Arleen ThomasonArleen
Thomason
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Dobie,
I can see why JC Penny's increased their sales. I received a text
message just about every day during their peak season. If I
wanted to by anything, I would have taken advantage of their
sales.
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Arleen, I too should have taken complete advantage of the sales
and membership deals that JCPenny offered.
R/S
AUGUST
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Thomason
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Correction of my grammer: If I wanted to buy anything from JC
Penney, I would have taken advantage of their sales.

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Thomason
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Dobie,
Sears also tried to reach a customer base by sending text offers
of sales. I went to the store in reponse to one of these prompts
and found the shelves empty of the products. Of course they
offered to order it for me online and pick up at the store. I said
no. I returned home and ordered it myself, and had it shipped to
my home. The reason Sears was not as successful as JC Penney
is the lack of availability of products.
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Detra Garrett
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Mengistu Tibebu
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Access the profile card for user: Dwayne DarbyDwayne Darby
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Good Morning,
I agree e-Commerce is definitely the reason for all the
downsizing and closing of the Department stores. I
personally shop on-line because I hate shopping. I can just on
the web and pick what I want and order it and the prices are
cheap with the discounted offers that the on line company
offers.
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Dwayne,
I want to focus on system development projects, not online
shopping.
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Leo Nguyen
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Dobie August,
I have no idea about JCPenny. But the last time I had go to
Macy, they had Macy Thank for Sharing 2017. They would ask
me would I give them $25 dollars bill for $25 coupon to Macy
store. If I would give them the $25 dollar bill. I would had lose
by now, because the coupon would be expire and that was the
last time I go to Macy.
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Access the profile card for user: Brittany ZastrowBrittany
Zastrow
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JCPenny has most definitely made themselves a top competitor
for other department stores. Their new approach to customer
marketing and product pricing has highly benefited them. In late
2011 when the company originally decided to lower all
merchandise pricing and do away with coupons they suffered a
large drop in sales and repeat customers who looked for the
thrill of coupon cutting. Some people simply don't pay attention
to the value of what they are getting for their dollars spent
simply, how can I save more?". After watching their stock
offerings drop to single digits and having to close several stores
they reproached their sales again. The e-marketing they provide
now offering limited time door buster sales and other short-
lived promotions proves to certainly be enough to get customers
in and excited about the regularly low pricing they offer on
everything throughout the store. Sometimes re-approaching your
development strategy can be all that is necessary to make a
business flourish. Excellent choice for this weeks discussion
Dobie.
https://www.forbes.com/sites/panosmourdoukoutas/2013/09/27/
a-strategic-mistake-that-haunts-j-c-penney/#3e96414a134c
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Detra Garrett
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AT&T, owns DirecTV which is one of the largest satellite
television providers. With the growing popularity of streaming
services, AT&T has created a second division, DirectTV Now
which is a cloud-based television streaming service. It is the
“wireless” and equipment free version of DirecTV as it requires
no hardware, it is mobile/viewable on any device that has access
to the Internet. It is also less expensive. It does not have all
the services DirecTV has (yet), such as digital video recording
(DVR) but that is currently in beta testing and will be provided
eventually, also through the cloud.
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Brian Wagner
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The example of a success from the reading in this weeks chapter
is Software of a Service. One of the most recognized software
packages in the world is Microsoft Office. Ten years ago
Microsoft Office 365 was introduced as Software as a Service.
In the last quarter of 2017 it surpassed the license revenue from
Microsoft Office for the first time. The reason for the success
was the integration of being able to use it on any popular
machine, Windows, Macintosh, I Phone, I Pad and Android
devices. Secondly being able to work on any project that was

prepared and saving using Office 365 and being able to access
that project on any computer in the world as long as there is
Internet access. Lastly not needing extra computing power to
run Office as a Service.
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Thomason
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Brian,
This is really out there. Years ago we never imagined the
Internet, yet alone where it would take us. Do you think the
Internet will be ended as we have seen other technology fade
away, such as phone lines? I can't even imagine what will

replace cell phones, but something will. Saving documents on a
computer will eventually be 100% replaced by the Cloud. As
more and more companies open shop on the Web, we will see
more brick and mortar stores close. As these changes take place,
retailers are going to need to shift their focus on home
shoppers. I used to love going to the Mall. Now I only shop
online.
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Brian,
Which project succeeded because it used SaaS?

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Brian Wagner
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Civeo case study explains the benefits of Office 365 over
previously used Exchange 2010. They experienced increased
uptime and decreased costs. "General maintenance of the
software is inexistent,troubleshooting gone and backups are
done by Microsoft"
www.strategicsaas.com/office-365-case-study-civeo-moves-to-
office-365-during-divestiture/
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Mengistu Tibebu
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Agile method is the newer analysis method. It is known to
incrementally build series of prototypes constantly changing
and adjusting them to user requirements. This method is less
traditional and with less documentation and accountability. A
recent successful example of using this strategy is the case of
Spotify. Spotify used Scrum which is an Agile development
framework to become faster, better, and cheaper than industry
giants like Google, Amazon, and Apple. Spotify made sure that
its Scrum masters were experience Agile coaches, that as well
as excellent team coordination and system waste removal
reportedly had helped it to be competitive with the industry
giants.
Reference:
Jeff Sutherland, 2014. A Tale of Two Scrums: Agile Done Right
and Agile Gone Wrong. OPENVIEW. Retrieved from

https://labs.openviewpartners.com/agile-done-right-agile-gone-
wrong/#.Wm_CAojwaUk.
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Mengistu,
Thank you for the example.
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Leo Nguyen
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There plenty of GPS App for a smart phone. It depend you drive
in the high way or urban area. I personally use At&T Navigator,
because I travel through street. Some GPS for high way, and
some are for kid, and assume them to have a smart phone,
because they riding bike, and explore there community like
WAZE. The zoom in or zoom out GPS is set in a different,
therefore it gives different feature for GPS. People who trying
to get to work. I would not care about WAZE GPS, "Daily
Commute." distance.
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Leo Nguyen
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1 February 2018 https://www.lifewire.com/iphone-gps-
navigation-apps-1683498
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Leo,
Please address a system development project.
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An example of a successful development strategy is the
traditional model- with the traditional model, software vendors
develop and sell application packages to customers. Google is
one of the leading software companies in the world. Google has
used the traditional model development strategy with the new
and improve Google App Script - Google sells the App Script to
customers that want to start their own application that allows
the developers to “manage, debug and monitor” all of their
Apps Script projects.There will also be a dashboard that is built
on top of the new Apps Script API, which replaces and extends
the Execution API. It’s a restful interface, allowing users to
create, manage, deploy and execute their scripts from their
preferred programming language. Now, Apps Script supports
more than 5 million weekly active scripts that are integrated
with a host of G Suite Apps, and more than 1 billion daily
executions.I believe the main reasons for the success with
Google is always staying ahead of the competitors, being the
first to offer the latest software to it's customers as technology
constantly evolves. One of the obstacles that Google had to
overcome to make this strategy work was to offer a better
defense against hackers. A security vulnerability in Google
Apps Script allowed hackers to download malware via Google
Drive URLs to a victim's computer. Once informed about the
vulnerability, Google blocked installable triggers and simple
triggers from App Script.
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Dwayne,
I would not expect Google to use a traditional waterfall life
cycle. Do you have a reference?
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Hello Professor,
I have the understanding now that the traditional model is
software vendors develop and sell application packages to
customers. The customer would purchase a license that gives
them the right to use the software. Software as a Service is a
model of software deployment where an application is hosted as
a service provided to the customers. Further, research I'm
leaning towards a Software as a Service for the Google Script
App, because I didn't find anything stating the customer has to
purchase a license for the Google Script App and Google uses
JavaScript as a host for the App.
Reference:
https://gsuite-developers.googleblog.com/2018/01/three-new-
tools-to-help-improve-your.html
https://sdtimes.com/goog/google-releases-dashboard-api-
command-line-interface-apps-script/
https://www.techrepublic.com/article/google-apps-script-
vulnerability-could-lead-saas-apps-to-download-malware/
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Access the profile card for user: Brittany ZastrowBrittany
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I picked Facebook to discuss this week because I think it brings
an interesting twist to a change in development strategy in this
discussion. I am not a user of social media but I recognize its
large presence in the world today.
In Facebook’s early years they only allowed people with a
“.edu” e-mail address to join their community making their
members only college students and few faculty of the college.
However, they could not keep up with the new social platforms
hitting the web that welcomed all to join bring them close to
shutting down the company. In 2006 Mark Zuckerberg opened
the site to anyone 13 years of age and older. This established
quite a presence for them on the social media platform of the
web.
Today they now are the number one social media site and
flooded by not just people looking to connect but business

looking to connect with their customers. With a large number of
businesses using Facebook to promote their services, sales, and
products this provided them a huge money-making opportunity.
Similar to SAAS, “Software as a Service”, they provide
marketing for businesses as a service to companies looking to
further promote themselves to users on Facebook, which of
course comes with a fee. This change in development strategy
has made them millions of dollars allowing their company to not
only provide communication for friends but marketing for the
businesses all those Facebook users give their dollars too.
https://www.chargify.com/blog/6-companies-that-succeeded-by-
changing-their-business-model/
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Brian Wagner
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Brittany i do agree with you on the subject of using Facebook
to connect with customers. Business use the site to advertise
their services and connect to people who are looking for a
certain service. Do you think that when Facebook was originally
launched that it would grow to include people and businesses?
And did they think it would ever get as big as it is today?
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