Discovery Networks has multiple channels for people to enjoy. They have the Discovery Channel for those that like science, the Food Network for people who like to cook, the Travel Channel for those that like travel. In this sense what kind of Segmentation Strategy is Discovery Network using to reach a larger audience? Differentiated Strategy Mass Marketing Concentrated Targeting Strategy If Professor Wolters looks at the Senior Survey that was done two years ago to see what students love and hate about the University of Illinois he is collecting what kind of data? Secondary Data Primary Data Tertiary Data "On a scale of 1 to 5 with 1 being very bad and 5 being very good, how would you rate your experience at the University of Illinois?" This would be an example of what type of marketing research question? Structured Question Unstructured Question Hyperbole.

1. Discovery Networks has multiple channels for people to enjoy. They have the Discovery
Channel for those that like science, the Food Network for people who like to cook, the Travel
Channel for those that like travel. In this sense what kind of Segmentation Strategy is Discovery
Network using to reach a larger audience? Differentiated Strategy Mass Marketing Concentrated
Targeting Strategy If Professor Wolters looks at the Senior Survey that was done two years ago
to see what students love and hate about the University of Illinois he is collecting what kind of
data? Secondary Data Primary Data Tertiary Data "On a scale of 1 to 5 with 1 being very bad
and 5 being very good, how would you rate your experience at the University of Illinois?" This
would be an example of what type of marketing research question? Structured Question
Unstructured Question Hyperbole