Direct Mail market potential in Russia is estimated at the level of 169 mln euro in 2017 § The average growth rate of Direct Mail market potential in Russia is projected at the level of 1,3% § It is expected that Russian Post will achieve a share of 19,1% of Direct Mail market potential in 2019 BIGDATA OPPORTUNITIES § Russian Post has been accumulating households activities for 3,5 years § Current number of unique attributes exceeds 70 units § Russian Post has already processed more than 700 requests in 2017 (YTD)