This document provides information about Russia and opportunities for business there. It summarizes that Russia has a large population and land area, and is a global leader in space and military. Many foreigners associate Russia with cold weather, vodka, and beautiful women. However, most have never visited. The document outlines opportunities for low taxes and commercial areas for entrepreneurs in Russia. Franchising is seen as suitable due to understanding local needs and markets. The website BeBoss is described as the most popular platform for selling franchises in Russia, with a history of bringing franchising to the country. Services are offered to help international companies enter the Russian market.
8. 34.3%
believe that
we have a very
cold weather
28.6%
associate
Russia
with vodka
17%
associate Russia
with beautiful
Russian women
21.1 %
associate Russia
with something
else*
At the same time 77% of surveyed people have never been to Russia!
From this can be made false impression about the country and business
management in it.
WHAT DO FOREIGNERS
THINK OF RUSSIA?
*mafia, hackers, strong men, snow
9. people get used
to good conditions
very quick and they
are ready to pay
for quality services
and products.
IN FACT THERE ARE MANY
OPPORTUNITIES AND ATTRACTIVE
CONDITIONS FOR BUSINESS
MANAGEMENT IN RUSSIA
really fine goods and services
are rare met on the market.
And it says about low rivalry,
especially in the area
of customer service
in many Russian cities.
there are
very low taxes
for entrepreneurs.
FIRSTLY SECONDLY THIRDLY
10. the state supports
the development
of entrepreneurship.
there are many available
commercial areas.
New shopping centers
are appeared constantly,
which are in urgent
need of qualitative
and famous tenants.
all foreign (Western)
in Russia automatically
is considered
as quality.
FOURTH FIFTH SIXTH
IN FACT THERE ARE MANY
OPPORTUNITIES AND ATTRACTIVE
CONDITIONS FOR BUSINESS
MANAGEMENT IN RUSSIA
11. Almost every Russian wants to become an entrepreneur.
WHY IS FRANCHISING SUITABLE
FOR DEVELOPMENT IN RUSSIA?
Franchisee know themselves how to deal with the tenants,
and the state structures, to open a business.
Franchisee understands the needs of the population of the city
and the region, there is no need to conduct market research.
1
2
3
e best investment of money in Russia is real estate and business4
e Russians love status. To become a partner of a foreign company
and to show a business card is in our blood/
5
12. Look for ideas and partners at trade shows.
And even those 5% who visited the inserts
will compare and seek confirmation of
the reliability of their future partner on the Internet.
WHERE DO THEY LOOK
FOR BUSINESS IDEAS IN RUSSIA?
Look for them on the Internet. In Russia, virtually
everyone has access to the Internet. And people use
it to solve their problems very willingly.
5%
95%
13. BEBOSS IS THE MOST POPULAR
PLATFORM FOR THE SALE ON
THE FRANCHISE'S IN RUNET
Mobile
applications 135 000
605 800
Сompetitor* 341 000
* Three main competitor
Site 291 000
Mobile
applications 50 000
Site 470 800
14. WHY? HISTORICALLY
the first on the market.
And in fact brought the franchise
to Russia in back 2003.
WE ARE
September ’09
33 000 visitors
February ‘ 17
603 617 visitors
15. WHY? HISTORICALLY
the coolest in terms of technology:
WE ARE
mobile applications rating of franchises
PRIF
(Public disclosure of the franchise)
mass media
social networks
and video channel
1
2 3
17. Creating an attractive concept for the Russian-speaking audience
We tell about main points in advertising
Make a small audit of the franchise on the financial performance
Prompt strong sides of your product
OUR MARKETING AND SERVICE
SPECIALISTS WILL HELP YOU IN
18. Issue a special form (checklist), filling it you adapt your concept
to the Russian reality.
OUR MARKETING AND SERVICE
PROFESSIONALS CAN HELP YOU:
20. FOR DESSERT
We are able to create and implement a franchise
on the market ourselves.
Company «FRANSH Growth Strategy» created
and adapted more than 50 franchises. Among
them are 2GIS, MILAVITSA, Sportlandia.
22. Showcase franchises on the portal
Top placement on the portal
Individual e-mailing
Placing a banner on the portal
Placing a banner on the mobile app
Branding section
Showcase franchises on the mobile app
Franchise of the month
Top placement on the mobile app
Placement on the mobile app
PRO-placement franchise on the portal
CHOOSE ANY OF THE OPTIONS
4 weeks
12 weeks
1piece
20 000 imp.
20 000 imp.
4 weeks*
3 weeks*
4 weeks*
12 weeks*
1 year*
1 year*
4 weeks
12 weeks
3 weeks
12 weeks*
1 year*
1 year*
7 weeks
1 week
7 weeks
1 year*
1 year*
IN TOTAL: 4500$ 1800$ 1200$
PREMIUM OPTIMUM BASE
*For a present