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Greentree

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This deck is for an advertising/marketing campaign for the Greentree Restaurant and Bar.

Published in: Business, Education
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Greentree

  1. 1.
  2. 2. Problems<br />Increase lunch crowd<br />Expand awareness locally<br />
  3. 3. About the Greentree<br />Family restaurant<br />Caters to wide audience<br />Variety of services<br />
  4. 4. Strategy Statement<br />To create an integrated marketing communication campaign that will expand the Greentree’s lunch business<br />
  5. 5. Integrated marketing campaign<br />
  6. 6. Brand Image<br />
  7. 7. Tactics<br />Carry out menus<br />Promotional Special<br />Print & web advertising<br />Summer event<br />
  8. 8. Carry out menus<br />
  9. 9.
  10. 10.
  11. 11. To Go Menus<br />College of Mount Saint Vincent<br /> 6301 Riverdale Avenue<br /> Bronx, NY, 10471<br />Manhattan College<br />4513 Manhattan College Parkway<br /> Bronx, NY 10471<br /> <br />Escape Salon & Wellness Spa<br /> 5908 Riverdale Avenue<br /> Bronx, NY, 10471<br /> <br />Skyview Apartments<br /> 5701 Arlington Avenue <br /> Bronx, NY, 10471<br />Riverdale Park Apartments<br /> 5414 Arlington Avenue<br /> Bronx, NY, 10471<br />A&P Grocery Store<br /> 5661 Riverdale Avenue<br /> Bronx, NY‎, 10471<br />
  12. 12. To Go Menus<br />
  13. 13. To Go Menus<br />
  14. 14. Promotional special<br />
  15. 15.
  16. 16. Promotional Special<br />
  17. 17. Web Presence<br />Facebook recommendations<br />Add pictures of restaurant<br />Advertise private party room<br />Advertise promotional specials<br />Provide access to menu<br />Link to website<br />List live events<br />
  18. 18. Web Presence<br />Facebook recommendations<br />Add pictures of restaurant<br />Advertise private party room<br />Advertise promotional specials<br />Provide access to menu<br />Link to website<br />List live events<br />
  19. 19. print & web Advertising<br />
  20. 20. Riverdale Press<br />Printed weekly<br />Circulates 10,000 copies every week<br />Subscribers<br />Newsstands & retail outlets<br />
  21. 21. Riverdale Press<br />
  22. 22. Riverdale Press<br />Service Guide; In-column ads (Text Ad)<br />$136, minimum of 10 weeks<br />
  23. 23. Riverdale Press<br />Classified<br />1 time: $26.35 per column inch<br />4 times: $24.40 per column inch<br />13 times: $23.05 per column inch<br />26 times: $21.00 per column inch<br />Classified<br />1 color: $130<br />4 color: $250<br />
  24. 24. Facebook<br />
  25. 25. Facebook<br />Targeting<br />Demographics<br />18+<br />Males & Females<br />10 miles of Riverdale<br />187,040<br />25 miles of Riverdale<br />4,351,960<br />
  26. 26. Facebook<br />Pricing<br />Daily Budget<br />Schedule<br />CPC<br />Estimates<br /><ul><li>10 miles (187,040)</li></ul>0.55 – 0.71<br />0.64<br /><ul><li>25 miles (4,351,960)</li></ul>0.55 – 0.71<br />0.63<br />
  27. 27. Summer event<br />

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