Our work with MySupportBroker

1. CREATING A PIPELINE AND A BRAND:
MYSUPPORTBROKER
Client name
Sector
Timeframe
Budget
MySupportBroker
Social Care Innovation
February – September 2013
£20,000

2. 2Credentials | © Journalista 2015 | journalista.co.uk
Re-launch MySupportBroker to local
authority commissioners and advocates to
increase sales.
• Support MySupportBroker becoming a
renowned and recommended name by
patients, communities, employers and
employees.
• Raise awareness and status of
MySupportBroker with targeted local
authority commissioners and advocate
organsiations.
Challenge
Strategy
Results
• Orchestrate and lead a brand transition
that increases the number of people
coming to the website.
• Reposition MySupportBroker through
detailed messaging work with their
business and industry stakeholders.
• Establish Sinéad Brophy, Chief Executive
of MySupportBroker, as a ‘go-to’ voice for
social care, social enterprise, and matters
related to elderly care and that of
disability with sector journalists.
300K+potential audience reach via earned media
5local authority leads generated
CASE STUDY: MY SUPPORT BROKER
Insight
• Create news angles on care sector issues
showing their relation to the objectives of
MSB, demonstrating the social value of
the organisation.
• Work closely with MySupportBroker peers
to establish a ‘best-practice’ plan for
other potential peers, creating case
studies to entice others.
Creative
• Cost saving benefit of MySupportBroker
is most compelling reason to purchase for
commissioners.
• In-house care planning teams key
stakeholders that determine the success
of MySupportBroker but the service
threatens their roles.
13pieces of coverage

3. 3Credentials | © Journalista 2015 | journalista.co.uk
OUTPUTS: TARGETED INDUSTRY COVERAGE

4. 4Credentials | © Journalista 2015 | journalista.co.uk
OUTPUTS: SOCIAL MEDIA

5. 5Credentials | © Journalista 2015 | journalista.co.uk
OUTPUTS: CONTENT

6. 6Credentials | © Journalista 2015 | journalista.co.uk
01
High quality news, feature and
thought leadership content
reached 300,000+ people
across all targeted industry
media including LGC, MJ and
Care Industry News.
02
Developed an emerging social
media presence with Twitter
chat that reached around
20,000 targeted industry
advocates and influencers.
OUTCOMES
03
Re focused website and
report-style content better
targeted at meeting different
needs of B2B and B2C
consumers.
04
Year-long programme of
marketing activity embedded
across the organisation with
different staff members trained
to deliver it.
05
Five new business leads came
forward to MySupportBroker
after being made aware of the
benefits of the service through
PR-led content. Potential ROI
of 10:1 delivered.
“MY SUPPORT BROKER AND
JOURNALISTA REFERENCED IN PR
WEEK – GOOD CALL”
CEO of MySupportBroker, Sinead Brophy