Detailed report of gap analysis and marketing strategy

1. Presented by You Exec
GAP
ANALYSIS

2. Gap Analysis Overview
4

3. Increase production volume by
15% from previous quarter.
Increase production speed
by 35% from previous
quarter.
Increase revenue by 20%, gross
profit by 15%, and profit
margin by 10%
Work with sourcing department
to cut production cost by 20%.
Gap Analysis Procedure
Final
Goal
Q1 Goal
Q2 Goal
Q4 Goal
Gap Analysis
Current Goal
Time Frame
5

4. STEP 3 PLAN
CHECK
Gap Analysis Procedure
Add additional details about gap
identification in this text box.
Gap Identification
STEP 1 (B)
Add additional details about action
implementation in this text box.
Action Implementation
Add additional details about
study the result in this text box.
Study the Result
Add additional details about
standardize and plan continuous
improvement in this text box.
Standardize & Plan
Continuous Improvement
Add additional details about
cause investigation here.
Cause Investigation
Add additional details about
select action in this text box.
Select Action
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5. 30
153,000
142,000
120,000
95,000
89,000
82,000
78,000
67,000
52,000
45,000
30,000
Current State Analysis: Financials
Our Company Competitor One Competitor Two Competitor Three Competitor Four
Revenue
Profit
Cash Balance
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6. Low
Risk
High
Risk
Revenue
Time
Gap Analysis Graph
15

7. $10 million in
annual revenue
Annual production
cost is $5 million
$13 million in
annual revenue
Reduce production
cost to $3M
Lack of knowledge
in new sales tools
Many untouched
geographical areas
Most machines are old,
requires a lot of human labor
to operate properly
Little to no outsourcing
Hire new talents who’re
experienced with new sales
tools and strategies
Allocate more budget to
market research efforts
Retire old machines that
have been mostly unused
Outsource tasks that are
time-consuming but not
revenue generating
Gap Analysis Template
Current State
Desired State
Gap
Remedies
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8. Capabilities needed to
reduce/eliminate gap
13
Business requirement Existing situation
Gap between
existing and new
Issues and risks gap
Gap Analysis Template
Double profit margin
Production volume/speed too low.
Production cost too high
20% increase in volume,
40% decrease in cost
Better engineering and
product management talents
Workers compensation
not incentivizing enough
Become the leading
innovator of the industry
Product development
ideas are stagnant
A new product with the most
cutting-edge technology
New C-level hires needed
for the technology team
Low morale, not enough
upward mobility promised
Dominate worldwide
market share
US market too saturated,
competition very high
New up-and-coming
markets in other continents
Disrupt current
industry standards
Foreign adversary in order to protect
their local markets
Revenue generating
business partnerships
No major brand partners
Need to confirm one
major partner per quarter
Make five key hires for
Business Development
Legal implications
of big partnerships
Business Area: __________________________________________________________
Business Goal: __________________________________________________________
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9. Gap Analysis Tool: Fishbone
Cost the company
$6M in profit
Machines are over 25 years old
Only 6 of the 15 large machines
are being used everyday.
The rest are taking up a lot
of space in our facility
Prolonged shipping time
from origin of sourcing
Quality of material inconsistent and
subpar to industry standards
No dedicated reliable supplier
Not enough on-site managers
Engineers don’t work with
on-site operators enough
Constant shift in senior
leadership reduce morale
Profit spikes typically
followed by slowdown
Most workers unwilling to sit still
and only work on one project
Costly to upkeep facility condition
Failed experiments lead to extra
costs, lost revenues
Managerial management style
remains obsolete
Disagreements between group
leaders on methods
Natural disaster in our
second biggest market
Product latches onto unfavorable
diminishing trend
Shift in consumer behavior
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10. Structure
Skills
What’s our strategy, what are the objectives
and how do we achieve them, what makes
us competitive and how do we deal with
competition?
Gap Analysis Tool: McKinsey 7-S
Shared
Values
What are the main systems that support
and drive our business, what controls are
there in the organization and how is
status fed back?
In line with the strategy and vision, are
there any skills gaps? How are training and
skills monitored and evaluated, what are
our core competencies?
What is our hierarchical structure and its
reporting mechanism? How do
departments coordinate activities? Is
decision making centralized?
What is the general leadership style, is it
participative or autocratic? Are people
empowered and encouraged to take risks
and challenge norms?
What positions are vacant and need to
be filled, what competency gaps need to
be filled? What type of people and skills
do we need?
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