Case study on digital inclusion at Cambridgeshire County Council presented by Liz Stevenson at Really Useful Day Warwick on 11 July 2014.

1. Liz Stevenson
@hokulele
Friday 11 July 2014
Really Useful Day
Warwick

2. • Superfast broadband
• Super Connected Cities
WiFi delivery
• Enabling national Mobile
Infrastructure Project
(MIP) in Cambridgeshire
• Public Service Network
development
Digital
Infrastructure
Delivery
• Destination Digital
business support:
Vouchers
Grants
Consultancy
• Demand stimulation and
take-up
• Digital Inclusion Strategy
Exploiting Digital
• Digital Strategy for
Cambridgeshire and future
digital infrastructure
• Mobile voice and data coverage
• Ensuring infrastructure for new
homes & communities
• Cambridgeshire as digital test-
bed
• Open data strategy
• Future public service
• Broadband extension
Future Digital
2011 -2015
2015 -2020

4. • Digital exclusion elsewhere
in county matters to
Cambridge’s economic
growth and social capital.
• Costs and benefits are over
a broad range of both public
and private organisations.
• Consolidating activities to
deliver the interconnected
elements for a digital future.

5. • Despite the importance of the
Internet in everyday life, we know
surprisingly little about the
geography of Internet use and
participation at sub-national
scales.
• Cambridgeshire has above
average usage levels of 78-83%
Source: http://blogs.oii.ox.ac.uk/policy/mapping-the-local-geographies-of-digital-inequality-in-britain/
The 2013 Oxford Internet Survey (OxIS), and the 2011 UK national census.

6. Digital and social exclusion
• Digital inclusion activities
targeted at excluded
demographics – elderly,
disability, low income.
• E.g. ‘Between the Lines’
uses commemoration of the
Great War centenary to
collect/share memories and
valuable archive material
• Place-based approaches
Source:‘Between the Lines’ http://great-war.ccan.co.uk, ESD-Toolkit ‘Digital and Social Exclusion’ 2012

7. Cambridgeshire Personas
• Providing a name and a face to a group of
statistics
C6. Village Life
Name: Catherine Rogers Age: 41 Occupation: School Worker
Summary
 Neutral about the County Council and its services
 Prefers to deal direct with staff she knows
 Accesses services central to her family’s needs
Catherine’s life revolves around her work and family
She plays a large part in the village community
17%

8. Families needing
support (younger
families)
Families needing
support (older
families)
Student
households
House sharers &
young professionals
Transient
communities
Village life
(active & retired)
Agricultural
communities
Accessible
countryside
Prospering younger
families
Families
needing
protection
(younger)
Families
needing
protection
(older)
Settled
households
Aspiring
households
Multicultural
Prospering
Older
families

9. Who is on-line?
90%+
50%
13%

10. Participation
0
10
20
30
40
50
60
70
80
90
100 % not online
Next generation user
• Entering long tail of adoption, 4
million households without
Internet access:
– 59% said they 'did not need it‘
– 20% indicated lack of computer
skills
– 12% equipment & access costs.
• Growing pattern of access
‘anywhere at anytime’.
• New, growing digital divide
between next generation users
and those who are not
Source: Office for National Statistics “Internet Access - Households and Individuals, 2013” (UK households
from 1998 to 2004. Great Britain households from 2005 to 2013.)

11. Participation
• A more networked and open
society is being formed.
• People connect, share and
take action independently of
traditional institutions and
structures.
• A huge rise in participation in
online campaigns and
discussions.

12. http://www.flickr.com/photos/nickwebb/