Smartphone User Persona Report 2015 - PhilippinesVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
Smartphone User Persona Report 2015 - MalaysiaVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Malaysia.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
Smartphone User Persona Report 2015 - PhilippinesVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
Smartphone User Persona Report 2015 - MalaysiaVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Malaysia.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
India on Internet 2014 is a collectives of all thats happening in the digitally crazy market of India. With 200 Mn+ people on board and over 250 Mn smart phones sold, India is buzzing with the digital invasion like never before. Marketing is changing, Marketers are changing their opinions, brands are rewording their messages to 140 characters, 75% of the time mobile phones are used actions which are not the reasons for its invention. World is colliding, India is truly emerging as one of the top digital super power in the world.
This presentation is a small collective ode to all thats gone by and all that face us.
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Malaysia. You can find more of these Asia reports at http://wearesocial.sg
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
Mobile offers brands huge scope in Africa. The digital media potential is massive and allows marketers direct access to communities. Here is a collection of stats and insights collected by Mindshare South Africa and Deloitte Digital to highlight this massive potential.
[Report] Internet Trends in India for 2014Social Samosa
LIQVD Asia, Asia’s first digital experiential marketing company, has conducted a fabulous research and come up with a report- India on Internet 2014. This research intendeds to explore the Internet trends in India in the days to come.
Webeesocial - The Indian digital landscape 2016Shubhendu Jha
This is our last year's deck on the Indian Digital Landscape which highlights the key numbers and trends from the industry and projections for 2017. If you want the latest deck for 2017, you can connect with our planning head -
saurav.k@webeesocial.com.
India on Internet 2014 is a collectives of all thats happening in the digitally crazy market of India. With 200 Mn+ people on board and over 250 Mn smart phones sold, India is buzzing with the digital invasion like never before. Marketing is changing, Marketers are changing their opinions, brands are rewording their messages to 140 characters, 75% of the time mobile phones are used actions which are not the reasons for its invention. World is colliding, India is truly emerging as one of the top digital super power in the world.
This presentation is a small collective ode to all thats gone by and all that face us.
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Malaysia. You can find more of these Asia reports at http://wearesocial.sg
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
Mobile offers brands huge scope in Africa. The digital media potential is massive and allows marketers direct access to communities. Here is a collection of stats and insights collected by Mindshare South Africa and Deloitte Digital to highlight this massive potential.
[Report] Internet Trends in India for 2014Social Samosa
LIQVD Asia, Asia’s first digital experiential marketing company, has conducted a fabulous research and come up with a report- India on Internet 2014. This research intendeds to explore the Internet trends in India in the days to come.
Webeesocial - The Indian digital landscape 2016Shubhendu Jha
This is our last year's deck on the Indian Digital Landscape which highlights the key numbers and trends from the industry and projections for 2017. If you want the latest deck for 2017, you can connect with our planning head -
saurav.k@webeesocial.com.
Mobile Marketing Association, the global leading association for the mobile marketing industry, along with GroupM, world’s leading media investment group, today released its ‘Mobile Ecosystem and ad-Sizing Report’ 2018.
India Smartphone Market: Witnessing Exponential GrowthZinnov
Growing competition resulting in price reductions; the ease of access of content and language localization; government Incentives through “Make in India” and prevalence of internet-enabled services on smartphones are enabling exponential growth in the smartphone segment
The Future of Internet Content Consumption in India | Zinnov Zinnov
This study is a comprehensive view of the future of Internet content consumption in India, focusing on key aspects like -
a) the current state of Indian mobile ecosystem
b) changing paradigm of content consumption
c) the disruption in content creation and curation
d) the role of ecosystem leverage and collaboration
To get more insights on the trends shaping the content consumption landscape in India, write to us at info@zinnov.com.
Digital India - What It Means For Your Brand's Digital Marketing StrategyFutuready Media
The young India today considers high speed internet as a core utility, a plethora of choices as a necessity and speed and ease as must-haves.
This presentation highlights insights about numbers and the scale to assist you set the digital strategy for your brand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. Digital India
Languages Used
Urban 66% 55% 11%
Rural 26% 38% 27%
Location / Device
85% English
22% Hindi
13% Tamil
12% Marathi
9% OriyaMobile Internet users by
June 2017
420 Mn
Internet users by
June 2017
465 Mn Social
241 Mn 160 Mn
(90% on mobile)
Sources: Mary Meeker Report, IAMAI AND IMRB, KPMG, Mashable
Brimming with Enthusiasm- Internet users YOY growth declining globally, whereas growth rate YOY @28% in India
Urban: Internet Penetration- 60%,
YOY growth @7%
Rural: Internet Penetration- 17%,
YOY growth @22%
Urban,
62%
Rural
, 38%
India will continue to witness the growth, there are potential approximately 750 million users still in rural India. Local
languages are going to be key in convincing the next billion users to come online.
By 2021, 201mn Hindi users expected
to be online (38% of user base)
6. Purpose of Access
Purpose of Access: URBAN
93% General Search
86% Online Communication
84% Social Networking
76% Entertainment
63% Online Transaction
61% Online Shopping
87% Entertainment
86% Communication
84% Social Networking
76% Online Services
Purpose of Access: RURAL
Sources: IAMAI AND IMRB, Mary Meekers report
Search and communication dominate usage pattern in urban, entertainment leads the way in rural.
On mobile, entertainment is the major activity, followed by search, social and messaging
Percent of time spent on mobile
by category, 2016
Time spent on smartphone jumped by 23% from
June 2016- March 2017
7. India Entertainment Re-Imagined
Average Indian user is watching 8.5 hours of video content every month on Facebook and YouTube put together
Sources: Mary Meekers report, KPMG Report, Consumer Barometer, IMRB MRB, Kantar Media and Culture Machine
Video platforms/sites used: Top 10 video streaming apps
by monthly avg users on android -2016
3-4 X Growth
3-4 times growth recorded for music
and video streaming apps, 2016
OTT services are growing but social media networks continue to be the most popular video platforms. LinkedIn has also
introduced auto play videos, which would further enhance this trend
*OTT services such as Hotstar, Netflix, Amazon
Prime Video, Jio TV and VOOT.
47%
42%
11%
Facebook Youtube OTT Services*
Rise of social video, especially on Facebook
Short, crisp videos perform better
Mobile data used more than Wi-Fi
Comedy/Entertainment- the most popular genre
89% weekday viewing VS to 65% on weekends
Hotstar is the most popular OTT service
Hindi videos are the most-watched ones
Video consumption trends
8. Local language internet users in India
Penetration of Local Language
Internet Users
Overall in India Urban Rural
50% 45% 56%
Local Language Users– by SECLocal Language Users– by Gender
157 Mn – Local language Users in India, an expected 201 Mn Hindi users by 2020 end
Local Language Users– by Age
Source: IAMAI IMRB Report, KPMG-Google report
Almost every new user coming online, roughly 9 out of 10—is not proficient in English. Since the rural internet penetration will
increase, we can expect vernacular consumption to rise in terms of handset compatibility, voice translations and more
9. • 80% of all web traffic emanates from mobile, second highest in the world. 28 hours a week are
spent on mobile- This makes mobile the most powerful of all platformsThe Mobile Obsession
• From targeting demographic/psychographic segments to ‘individual’ personalization at scale Personalization
• Vernacular becoming the epicentre of digital – need to be hyperlocal, personalized, social and
always on! Brands need to start focussing on this aspect especially when mobiles and search
giant Google have started including vernacular in the product itself
Vernacular Content
• Online video content has increased from 49% to 66% in 2016. 40% of mobile data traffic is
being driven by audio and video content
Unstoppable Rise Of The
Video
• YOY growth in internet population; Shift in internet usage expanding and diversifying from
primarily urban to rural and lower-income consumers across all age-groups. Brands will need
to consider this rising population while thinking of marketing and even designing products
2X urban, 4X rural
Source: 2015 WARC, BCG, IAMAI Report, FICCI-KPMG Report 2016
Summarizing