A full university without a physical classroom. A math teacher in China becoming multi-millionaire by having millions of online students. Those stories sound illusory but have actually become a reality thanks to the advancement of digital technologies which are reshaping various industries today, from banking, transportation, newspaper to health care and education. How education institutions can change to adapt and operate effectively in the digital age, bringing values to both teachers and students?

1. Digital transformation in the education
sector: challenges for incumbents and
opportunities for edtech companies
Dr PHAM Anh Tuan, Hanoi School of Business & Management
Email: tuanpa@hsb.edu.vn

2. our work and life have changed dramatically since
Iphone was born…

3. Digital technologies led to DISRUPTION in different various
industries……
Incumbents Digital disruptors

4. and start to reshape the education sector……
Mc Gill University’s problem:
• 54% of campus emails are going
unread by students
• Difficult to scale one-on-one
communication across the institution
• Advisor messages and key academic
deadlines are being missed
From
To

5. What is digital transformation?
 Digital transformation is the integration of
digital technology into all areas of a business,
fundamentally changing how you operate and
deliver value to customers.
 It's also a cultural change that requires
organizations to continually challenge the
status quo, experiment, and get comfortable
with failure.
0
50
100
150
200
250
300
4th industrial
revolution
blockchain Digital
Transformation
25 mil
135 mil
261 mil
search results from Google

6. Changing role of leaders in digital age
Providing the right answers Asking the right questions
Decision making Champion Experiment Champion
Dislike failure Plan and welcome failure
Operation Management Change Management
Eric Ries: “‘If you cannot fail, you cannot learn.”
From To

7. Competition
Org
4.0
Value
Data
Innovation
Customer
5 STRATEGIC DOMAINS TRANSFORMED BY DIGITAL
TECHNOLOGIES

8. Customer network
Company/
School
Before Today
Customer

9. Customer journey for university applicationCustomer

10. University also needs a Value Proposition in
digital age
A value proposition is a statement
that
describes the benefits students and families
can expect from attending your school,
and
why your school is a better choice than the
alternatives.
Students
- Foundation knowledge
- Pride
- Friends network
- Self discovery of personal strength
- Certification of competency
Alumni
- Alumni network
- Profession counselling
- Pride
Value

11. #1 New Technology
#2 Changing needs &
behavior of customers
#3 New competitors and
substitution
3 SOURCES OF THREATS TO CURRENT
VALUE PROPOSTION OF UNIVERSITY
• Video
• Podcasts
• MOOCs
• Skype, video
conference
• AR/VR
• Millennials 'digital
first attitude
• Alumni seeking life
time learning
opportunities
• Employer asking
new skills
• Online programs
from universities
• Online programs
from external
providers (e.g.
Coursera)
Value

12. KEY TRENDS IN THE EDUCATION SECTOR IN DIGITAL AGE
Using AI/big data to
suggest right programs
for right candidates
More programs
delivered online
App based virtual
campus
Gamification
Mixed reality
Study support
using digital tech
Pre school & after
school services online
Using big data in
designing curriculum
Continuous learning
18 222-6 22-55
Improve
User
experience
More programs
delivered online

13. SOME PROMINENT DIGITAL INITIATIVES

14. Mixed reality: Next big thing in education?

15. How can incumbents learn?
Open mindset
Co-creation with
customers
Think like a startup
Strategic partnerships/
M&A
R&D centres
Finance and encourage
ideas
Embrace diversity

16. QUESTIONS TO BE ANSWERED by INCUMBENTS IN
EDUCATION SECTOR
How education will evolve in the next 5-10 years
due to digital technologies?
How education institutions should prepare for and adapt
to meet the changing needs of students and society in
digital age?
What are the main obstacles in transformation
process?

17. QUESTIONS TO BE ANSWERED BY EDTECH COMPANIES
What are the key barriers for edtech companies in
Vietnam?
What are the main problems encountered by
edtech companies in Vietnam ?
What stages in the learning process of a human, what
products/services should edtech companies focus on to
succeed?

18. For e-books, reports, case studies
about Digital Transformation, please
visit and sign up on
www.trithucquantri.com
or email to: tuanpa@hsb.edu.vn