Digital transformation involves using technology to radically change and deliver value through an organization that is engaged, networked, and focused on continuous learning and invention using data. Effective digital strategies blend human and technological capabilities to improve organizational performance while staying true to the core purpose. For successful transformation, an organization must understand its purpose to effectively change how it achieves its goals in today's volatile environment through leveraging people and data.

1. Digital transformation
How’s it going?
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2. Digital Transformation
Let’s break it down…
1. Digital
Technological enablement through wifi, data and code
2. Transformation
Radical change
Sometimes the first word in this phrase gets more attention than the second one,no?
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3. Digital transformation
A shorthand for
© 2017 Visceral Business Ltd. www.visceralbusiness.com
Engaged people
not rigid process
Networked
not industrial
Always-on invention and learning informed by data,
not fixed, departmentalised management
Real-time and dynamic
not Gant charts Compound value
not just ROI
Purposeful core and iterative organisation
not pushing out product regardless

4. Digital transformation
A shorthand for
Mostly, it’s just an effective and
intelligent way of doing things
digitally to deliver value.
© 2017 Visceral Business Ltd. www.visceralbusiness.com
These attributes
describe what I
would call a
‘visceral business’.
Some people describe
this as peer-2-peer
organisation.

5. Digital transformation
A shorthand for
Mostly, it’s just an effective and
intelligent way of doing things
digitally to deliver value.
API-enabled culture
Interaction
governance
Digital corporate
capability
Rich media,
measurable impact
Value-led reasons
to engage
© 2017 Visceral Business Ltd. www.visceralbusiness.com
These attributes
describe what I
would call a
‘visceral business’.
Some people describe
this as peer-2-peer
organisation.

6. Effective digital strategies
improve organisational capability
by blending human smarts
and technology together well
to do things better.
(whilst staying true to a core purpose)
© 2017 Visceral Business Ltd. www.visceralbusiness.com

7. So, to transform well,
an organisation has to be clear about
its purpose and what it wants to do.
because that will allow it to effectively change how it does it.
© 2017 Visceral Business Ltd. www.visceralbusiness.com

8. Many organisations don’t start there
(because the world today is very VUCA*)
* Volatile, uncertain, complex and ambiguous
© 2017 Visceral Business Ltd. www.visceralbusiness.com

9. Many organisations don’t start there
because the world today is very VUCA*
They’re not calibrated around the networked
smarts of their people and data
* Volatile, uncertain, complex and ambiguous
© 2017 Visceral Business Ltd. www.visceralbusiness.com

10. Many organisations don’t start there
because the world today is very VUCA*
They’re not calibrated around the networked
smarts of their people and data
* Volatile, uncertain, complex and ambiguous
Maybe something’s not quite working with that.
hanging
© 2017 Visceral Business Ltd. www.visceralbusiness.com

11. With digital transformation
Interaction changes everything
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12. Towards alpha organisation
Interaction is a new fuel
© 2017 Visceral Business Ltd. www.visceralbusiness.com
all this improves the business model

13. Who’s engaged in our
business? Staff,
stakeholders, customers
What’s being
delivered? What data
do we have on it?
Understanding
delivery needs
and interactions
Modelling digital
business - processes
costs and innovations
Towards alpha organisation
Interaction is a new fuel
© 2017 Visceral Business Ltd. www.visceralbusiness.com

14. Effective digital strategies are
interconnected
Digital business design
Insight and innovation
Digital vision
Enterprise architecture
Brand communications
Audience engagement
CRM
User experience design
Process mapping
Community development
Product and service design
Network analysis
Data development/analytics
Skills development
Mentoring and training
Core purpose
Operational mission
Brand values
Data strategy
© 2017 Visceral Business Ltd. www.visceralbusiness.com

15. And every organisation, by nature, is
different
• operating context
• market drivers
• product cycle
• required resources
• competitive point of difference
• commercial and cultural value
Smart organisations play to their strengths and calibrate their digital strategy accordingly
© 2017 Visceral Business Ltd. www.visceralbusiness.com

16. Digital transformation
Basically, we have a long way to go
© 2017 Visceral Business Ltd. www.visceralbusiness.com

17. Digital transformation
Coming up…
AI
Smart sensors
and networks
Machine-readable
data
© 2017 Visceral Business Ltd. www.visceralbusiness.com

18. Digital transformation
Coming up…
AI
Smart sensors
and networks
Machine-readable
data
…plus the potential digital capability
of your people and being able to access
your own data.
Both are going to be key in powering effective
digital transformation and innovation.
© 2017 Visceral Business Ltd. www.visceralbusiness.com

19. Digital transformation
So if you’re not sure where to go next…
Why not talk to us about developing the digital
business potential of your organisation?
Visceral Business can provide:
• Digital business planning
• Research and insight
• Digital innovation workshops
• Service design
• Data and digital skills training
• Community moderation and facilitation
• Governance design
Contact us for more information
anne@visceralbusiness.com
+44 07770 877553
© 2017 Visceral Business Ltd. www.visceralbusiness.com