The document discusses cognitive search and knowledge management. It notes that 53% of executives see knowledge management as important for innovation. Traditional knowledge management faces challenges around inefficiencies, integration, and consumerization of IT. The document promotes a cognitive, machine learning approach to knowledge management that can find answers, recommend content, and connect people through personalized delivery of information. Benefits include equipping a smarter workforce, tapping collective knowledge, and empowering continued insight. Case studies show how cognitive knowledge management helps Cisco, ThermoFisher, and National Instruments.

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COGNITIVE SEARCH FOR
KNOWLEDGE MANAGEMENT

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53% of execs
see Knowledge Management
as playing a prominent role in
innovation across their
enterprises
Source:
The State of Knowledge Management: 2016-17 KMWorld
Survey
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KNOWLEDGE MANAGEMENT | THE OLD WAY
Source: The State of Knowledge Management: 2016-17 KMWorld Survey
Challenges of Traditional
Knowledge Management
• Inefficiencies
• Integration
• Consumerization of IT
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Raise Your Enterprise IQ with Cognitive KM
Transform productivity with a machine learning
approach to the personalized delivery of information
KNOWLEDGE MANAGEMENT | THE COGNITIVE WAY
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COGNITIVE KM | BENEFITS
FIND ANSWERS RECOMMEND CONTENTCONNECT PEOPLE
Equip a Smarter
Workforce
Deliver the most relevant
answers, at the right
time, to the right person
Tap Collective
Knowledge
Foster collaboration and
accelerate decision
making by automatically
identifying and
recommending experts
Empower Continued
Insight
Harness context and
behavior to proactively
alert knowledge workers
with critical new
information and
recommendations
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WHAT DOES “COGNITIVE” MEAN?
Information Index
Is your content scattered
in multiple systems?
Attivio automatically discovers and organizes
your knowledge assets, across system
and organizational silos.
User Experience
How long does it take to find
the right answer?
By delivering highly relevant, personalized answers
and recommendations, Attivio offers an easy
experience that improves productivity.
Machine Learning
Does the system recognize your
information request patterns?
With machine learning, Attivio analyzes user
behaviors and builds relevancy models
that learn and improve as content, data,
and user activity grows.
Natural Language Processing
Will the system make a connection
between NJ and New Jersey?
By understanding user intent and inferring meaning
based a deep understanding of text,
Attivio presents the most relevant findings.
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COGNITIVE KM | CASE STUDIES
Cisco SalesConnect unifies product-focused content from multiple systems to
deliver the right customer and product information from the corporate intranet so that
field personnel can find answers instantly.
ThermoFisher eliminated the manual work required to report on sales opportunities
and customer satisfaction by unifying the data from 5 CRM instances, including
Salesforce and Siebel, and provisioning it to Tableau so analysts and account teams
could easily report on the most important customers across multiple divisions.
National Instruments optimized the search and discovery experience on its website,
intranet, and eCommerce platform. With Attivio, engineers and scientists enjoy a
genuinely personalized online shopping experience, as they search in their local
language to discover the best computer-based products National Instruments has to
offer.
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