SlideShare a Scribd company logo
Group G
Technology & Innovation Management
Digital transformation at
J.P. Morgan Chase & Co.
(2006-present)
#1 Financial Services
Company in the USA
Visioneering: As-Is
Business
Model
Interest on Loans
Securities Trading
Service Fees
As-Is  To-Be: Value Discipline
Digitizing
Channels
Customer
Intimacy
Product Leadership
Operational
Excellence
As-Is  To-Be: Vision
3 Business
Principles
Guiding
Principles in
Digital
Transformation
Building a
Great Team & a
Winning
Culture
Aspiring to be
the Best
Executing
Superbly
Current state: To-Be
A Digital Bank
(2018)
#1 Most Visited Bank
online with
46.7 Million Digital
Customers in 2017
(+50% in 5 years)
Engineering: Role of Technology
Capgemini
Framework
Customer
Experience
Operational
Processes
Business
Model
Customer Understanding Process Digitisation Digitally-Modified Businesses
Top-Line Growth Worker Enablement New Digital Businesses
Customer Touch-Points Performance Management Digital Globalisation
Customer experience
Customer
Understanding
1. Choice
2. Ease of Business
3. Safety
4. Personalization
Operational Processes
Process
Digitization
Interbank Information
Network
Engineering: Innovativeness of
Technology
Budget
Allocation
$9+ billion a year
since 2006
 $10.8 billion in
2018
Innovativeness of Technology
2015: Chase App is a “Trendsetter in the
Financial Services Industry” (CXFS).
2017: Chase’s LOXM is starting the “Wall
Street Robot Revolution” (Bloomberg).
In a Nutshell
Gordon Smith, current COO
“We didn’t change the products – we just made it easier
for customers to get the ones they want” (2017).
Commandeering
CEO: Jamie Dimon
Owning
Technology
Platform (2006)
Commandeering
Hiring Policy
“More than 2,500 are in digital
technology. Think of these
talented individuals as driving
change across the company.”
Commandeering
Organizational
Culture
“We are a technology
company.”
Marianne
Lake, CFO
Commandeering
The Role
Of Leadership
Fashionistas
Digital
Masters
Beginners Conservatives
DigitalCapability
Leadership Capability
Measuring Success
Customer
Satisfaction
JP Morgan 2018 Strategic
Update: +19% Increased
Customer Satisfaction for
Digitally Engaged
Households
Measuring Success
Business
Efficiency
-94%
Check Deposits for
Digital Transactions
(QuickDeposit)
Outlook
Finn
by Chase
Thank You!

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Digital Transformation at JP Morgan Chase & Co.