► Campaign Objectives: Accelerate lead generation programme to supplement in-house email, postal and cold data telemarketing. ► Results: Overall conversion to sale ratio increased by more than 50%.

1. Digital Media Sales
Diners Club Increases Conversion
to Sale by 50% using TPN Leads
"Diners Club engaged 3Di to accelerate our lead generation programme to
supplement our current activity. Prior to using 3Di’s services we were using
other traditional forms of marketing e.g. in-house email, mail and cold call
telemarketing via purchased databases.
The methods we were using previously have provided us with mixed
results. Telemarketing is a reasonably successful method, one that we will
continue to grow. However, we wanted to work smarter. Rather than solely
buying cold data we were keen to find an alternative and find warmer leads
somehow for our telesales team which would deliver better results and also
help us reduce staff costs.
We began integrating 3Di’s TPN Leads product into our
outbound call centre process early in 2012 and have not
looked back. Our overall conversion to sale ratio has
increased by more than 50% by using TPN Leads.
The best part about the service we have received from 3Di is the fact that we
deal with one account manager who knows his stuff and is truly passionate
about helping us to achieve our results. Our account manager has gone out of
his way many times to help us with tight timeframes and changes that needed
to be made in a hurry. We also appreciated the help and ideas that were put
forward to us when we were looking to enhance our lead generation with
3Di’s expertise. The advice we received was always honest and reliable.
I would recommend using the services of 3Di as they have a broad spectrum
of digital marketing and lead generation services to tap into. They have their
finger on the pulse and they are very helpful and knowledgeable. Best of all,
the value Diners Club receives from 3Di’s TPN Leads product is very good
indeed, if not the best compared to our other lead generation channels."
THERESA COWAN
Call Centre Manager
Diners Club (NZ) Limited
www.3Di.com.au
www.3Di.co.nz
Sydney
Level 2, 181 Riley Street
Darlinghurst, 2010, NSW
Phone: 1300 806 986
Auckland
Level 5, 55 Anzac Avenue
Auckland, 1010, New Zealand
Phone: +64 9 920 1755
Digital Media Sales