Data kan hjælpe dig med at forstå dit publikum, vise hvilket indhold du skal lave samt hvordan dine kampagner performer. Den gode nyhed er, at du allerede har adgang til alt den data, du skal bruge - du skal bare vide, hvor du finder og fortolker det. Få tips til gratis værktøjer og datakilder du kan bruge, til at få mere værdi ud af din social media marketing.

1. Niels Tybjerg, Advice

2. NIELS TYBJERG
DATADETEKTIV
DOVEN/AMBITIØS
SØD MINDFUCKER
TOOL FETICHIST
GROWTH HACKER
#SMWCPH #apieceofadvice @nielstybjerg2

3. 3
I har en syndflod af data til rådighed

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7. 7
Kanye vs. Accountant

8. I AIN’T SAYING
HE’S A GOLD
DIGGER…
8

9. 9

10. SMALL DATA SKAL VÆRE
SOM GODE TYVEKOSTER –
NEMME AT FÅ FAT I OG
HURTIGE AT OMSÆTTE TIL
NOGET VÆRDIFULDT FOR DIG
10

11. LIGE TIL AT STJÆLE:
ADVICE.AS/…
11

12. 12
Industrispionage tricket

13. Hvor digitalt modne er konkurrenterne
13
Advice.as/ghost

14. Hvilket indhold bliver delt fra deres site
14
Advice.as/buzz

15. 15
Advice.as/ipm
Kan de engagere deres fans på Facebook

16. 16
Spørge Jørgen
tricket

17. 17
Advice.as/answer

18. 18
Hullerne i osten tricket

19. Find potentiale i interne søgninger
19
Advice.as/intern

20. 20
Rockwool-tricket

21. HVIS DU PUTTER DIN VENSTRE
HÅND I EN SPAND ISVAND OG
DIN HØJRE HÅND I EN SPAND
KOGENDE VAND, SÅ ER
GENNEMSNITSTEMPERATUREN
GANSKE KOMFORTABEL…
21

22. Isoler kanaler eller kampagner for bedre indsigt
22

23. P.s: Hvorfor gider I ikke læse vores cases?
23

24. I er i øvrigt til business – then pleasure 
24

25. 25
Wedding Crashers tricket

26. “THERE’S NO FREE
LUNCH ON FACEBOOK
ANYMORE”
Citat: Ukendt social media manager
uden organisk reach
26

27. 27

28. Holder du med FCK, så har du ikke held i kærlighed
28

29. FACEBOOK &
SALESFORCE
SITTING IN A TREE,
K-I-S-S-I-N-G!
29

30. Aldersfordeling - enkeltdonationer
30
Advice.as/audience

31. Aldersfordeling – faste donationer
31
Advice.as/audience

32. 32
Dræberhvalstricket

33. Kender I dræberhvalen?
33

34. Advice.as/tid
34

35. 35
TV2 Tricket

36. 36
Advice.as/studio

37. 37
Christian Eriksen tricket

38. Kunderejser i eksisterende site data
Advice.as/paths

39. Social er oftest i oplæggerens rolle
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40. 40

41. Når I ikke har gjort jeres forarbejde
Advice.as/rocks

42. 42
GoPro tricket

43. Følg de besøgende til dørs
43
Advice.as/hot

44. WITH GREAT DATA COMES
GREAT RESPONSIBILITY
D
P
R
44

45. Niels Tybjerg Advice.as/tybjerg
Digital Senior Strateg
Niels.t@adviceas.dk