Cannondale's New Media Marketing Strategy by Kyle MulderKyleMulder
Cannondale's new media marketing strategy focuses on streamlining their website, creating an online store, and highlighting their advocacy activities to funnel consumers to social media platforms like Facebook and Twitter. The strategy also involves launching a weekly blog for young adults to build an online biking community and share event photos, product updates, and races. Success will be measured by increases in click through rates, web traffic, social media users, and overall sales. The full rollout is planned within 6 months, starting with the website redesign and ending with established social media presence and sponsorships.
Nike launched an equality campaign during a time of racism in sports to promote treating everyone equally and end discrimination. They used famous athletes in an advertisement to bring attention to their message of equality and respect for all people. Through this campaign, Nike aimed to gain the trust of their customers by showing they support racial equality, earn respect as an ethical organization, and improve their public image worldwide.
The document discusses social media marketing and provides details on using different social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes. It outlines tactics for each platform, such as making the most of Facebook business pages, using Twitter tools to generate leads and engage audiences, and increasing visibility on LinkedIn. The document also covers elements of an effective social media marketing strategy, as well as the benefits, such as increased brand awareness, traffic, and customer satisfaction at a low cost.
Fan communities allow direct contact with fans to increase engagement through special offers like contests and promo codes. Organizing and visualizing fan data on micro and macro levels helps understand fans, see trends over time, and make connections between data points to inform direct marketing.
The document outlines a digital marketing strategy for an Amazon beauty event that will target three age groups between 16-55 and focus on beauty products tailored to their needs. The campaign goals are to raise awareness of the website, increase beauty product sales, and grow the number of website royalty members through tactics like email subscriptions and promoting Prime membership. Marketing tools will include Google Analytics to track performance, Google Adwords with beauty-related keywords, and social media posts on blogs, Facebook, and Twitter to share daily deals and product recommendations. The total budget for the campaign is $98,000 spread across the website, social media, and Google adwords.
Kroger's digital media strategy aims to collect customer data through increased social media engagement and presence to target customers looking to save money. The strategy focuses on using social media, content marketing, online advertising, and a mobile app to promote money-saving opportunities, drive traffic to their website and blog, and increase app downloads. Key metrics like app downloads, email sign-ups, and click-through rates will be reviewed weekly to evaluate campaign performance and guide strategy.
1) Analysis of the social media presence and activity of three players of a particular industry in a
particular market.
2) After analyzing their activity in at least four mainstream social media platforms, compare the
results and state your conclusions (benchmarking).
The Stone & Leigh furniture brand had just launched and had virtually no brand awareness. Our agency, 54 determined that influencer marketing would be the best tactic to boost brand awareness, engender trust, grow the follower base and drive website traffic. We selected an influencer, launched a contest and connected the social activity to sales through a shoppable Instagram feed from https://pixelshop.io
Cannondale's New Media Marketing Strategy by Kyle MulderKyleMulder
Cannondale's new media marketing strategy focuses on streamlining their website, creating an online store, and highlighting their advocacy activities to funnel consumers to social media platforms like Facebook and Twitter. The strategy also involves launching a weekly blog for young adults to build an online biking community and share event photos, product updates, and races. Success will be measured by increases in click through rates, web traffic, social media users, and overall sales. The full rollout is planned within 6 months, starting with the website redesign and ending with established social media presence and sponsorships.
Nike launched an equality campaign during a time of racism in sports to promote treating everyone equally and end discrimination. They used famous athletes in an advertisement to bring attention to their message of equality and respect for all people. Through this campaign, Nike aimed to gain the trust of their customers by showing they support racial equality, earn respect as an ethical organization, and improve their public image worldwide.
The document discusses social media marketing and provides details on using different social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes. It outlines tactics for each platform, such as making the most of Facebook business pages, using Twitter tools to generate leads and engage audiences, and increasing visibility on LinkedIn. The document also covers elements of an effective social media marketing strategy, as well as the benefits, such as increased brand awareness, traffic, and customer satisfaction at a low cost.
Fan communities allow direct contact with fans to increase engagement through special offers like contests and promo codes. Organizing and visualizing fan data on micro and macro levels helps understand fans, see trends over time, and make connections between data points to inform direct marketing.
The document outlines a digital marketing strategy for an Amazon beauty event that will target three age groups between 16-55 and focus on beauty products tailored to their needs. The campaign goals are to raise awareness of the website, increase beauty product sales, and grow the number of website royalty members through tactics like email subscriptions and promoting Prime membership. Marketing tools will include Google Analytics to track performance, Google Adwords with beauty-related keywords, and social media posts on blogs, Facebook, and Twitter to share daily deals and product recommendations. The total budget for the campaign is $98,000 spread across the website, social media, and Google adwords.
Kroger's digital media strategy aims to collect customer data through increased social media engagement and presence to target customers looking to save money. The strategy focuses on using social media, content marketing, online advertising, and a mobile app to promote money-saving opportunities, drive traffic to their website and blog, and increase app downloads. Key metrics like app downloads, email sign-ups, and click-through rates will be reviewed weekly to evaluate campaign performance and guide strategy.
1) Analysis of the social media presence and activity of three players of a particular industry in a
particular market.
2) After analyzing their activity in at least four mainstream social media platforms, compare the
results and state your conclusions (benchmarking).
The Stone & Leigh furniture brand had just launched and had virtually no brand awareness. Our agency, 54 determined that influencer marketing would be the best tactic to boost brand awareness, engender trust, grow the follower base and drive website traffic. We selected an influencer, launched a contest and connected the social activity to sales through a shoppable Instagram feed from https://pixelshop.io
The New York Yankees are proposing a $2 million integrated marketing campaign across social media, mobile, and online platforms to increase fan engagement and single game ticket sales. The campaign will create Facebook, Twitter, and blog content to interact with fans while also developing a mobile app and utilizing Google Adwords and analytics to drive fans to engagements. Success will be measured by increases in social media followers and interactions as well as app downloads and checkins that link back to social platforms. The main challenges will be maintaining fan interest if the Yankees underperform and ensuring the campaign appeals to their target demographics.
A digital marketing strategy for Moosejaw Mountaineering. The goal is to increase the outdoor equipment and apparel store's internet and mobile presence and create brand awareness.
Noxgear ran #RUNSAFE and #SAFEDOG campaigns to promote its Tracer360 and LightHound products and increase brand awareness, site traffic, leads, and spring sales. Tactics included contest entry pages, social media promotion, influencer marketing, and email marketing. The campaigns generated over 7,000 contest entries and significantly increased new site visitors, social media traffic, Instagram likes/views, and website sales compared to the prior year, achieving all campaign objectives.
Social Media Proposal for a Skincare BrandSusanGeorge2
The document provides information about the Mollagara brand of natural skincare products and recommendations for its social media and marketing strategies. It summarizes key competitors in the organic skincare space in the UAE and their social media approaches. It also outlines recommendations to improve Mollagara's social media presence, such as focusing on natural ingredients, collaborating with influencers, and producing educational content. Marketing recommendations include partnering with luxury retailers and hotels and implementing sampling and pop-up strategies.
Nike - Social Media Strategies (Digital Marketing Today: F16)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: NIKE
Project Director: Julian Gamboa
Project Manager: Jaskirat Gaelan
Project Team: Mikuto Murayama, Arah Go, Richard Mashiko, Rafaela Marone
The document summarizes a Gangnam Style video contest run by Souq.com to increase fan engagement. The contest asked users to upload videos of themselves dancing to the popular Gangnam Style song for a chance to win a Samsung Galaxy S3. Through promoting the contest on their website, newsletters, Facebook ads and custom posts targeting their demographic, Souq.com saw a significant increase in fan base interactions and leads generated.
The digital media strategy document outlines the company's social media presence on Twitter, Facebook and Instagram, as well as website categories and search engine optimization. It discusses strategies to keep up with advancing technology, trends and competitors. The strategy also includes developing a mobile app for usage, coupons and interaction to drive consumer satisfaction. Metrics for success include sales, website views and rewards program participation with a budget of $15,000 allocated across social media, website and mobile app development and marketing.
How should Adidas use social media efficiently and what changed need to be made to their current strategy. This presentation analyzes various platforms and the do's and dont's for the company's social strategy.
This Social Media proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
The document summarizes Nikhil Goyal's SEM live project. It includes details of the display and search campaigns run, including objectives, budgets, keywords used with justifications, and screenshots of campaign summaries and results. It also addresses steps to improve low-performing keywords, possible websites for display ads, and approaches to search and display campaigns targeting audiences interested in SEO and social media marketing courses.
The document provides an analysis of ICPC's social media strategy and recommendations for improvement. It summarizes the success of past Facebook, Twitter, and YouTube campaigns like #MotivationMonday and "Meet the Teams". It finds status updates and hashtags were most engaging on Facebook, while later tweets and hashtagged posts did best on Twitter. YouTube composite, problem-analysis, and interview videos gained the most views. Key recommendations include continuing successful campaigns, highlighting staff, introducing hashtags, and improving video thumbnails. Goals are to demonstrate social media impact to sponsors and increase engagements like likes, shares and comments.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
The document outlines a marketing strategy and campaign for Udacity's Digital Marketing Nanodegree program. It includes defining target personas, mapping out the customer journey phases, allocating a $50,000 budget across awareness, interest, and desire phases, and proposing blog post and social media content. It also provides recommendations for the website such as adding relevant blog posts, link building, and testing performance. Finally, it outlines an approach for an AdWords campaign targeting the UK to generate leads for a web accessibility course landing page. The objective is to get 35 clicks within 5 days by using awareness and action stage ad groups with relevant keywords.
This document outlines a digital marketing plan for Nike+ running products. It identifies the target markets as recreational and professional runners interested in tracking activities. The primary goal is to educate the market on Nike+ products and their benefits, while the secondary goal is to increase sales. Key performance indicators include engagement on social media and changes in product sales. The main strategy is to create an online community for Nike+ users and non-users through social media to extend the brand and provide opportunities to participate and share. Tactics include social media, blogging, pitching bloggers, press releases, Google Adwords, and content marketing. An estimated budget is provided for various digital marketing components.
Vandeep Kalra's digital marketing agency is proposing a campaign to increase visibility for their mosaic art business. They recommend using paid ads (PPC), search engine optimization (SEO), and social media. For PPC, they will run search, contextual, and profile targeting ads, as well as retargeting. For SEO, they will optimize the website, create content, and build backlinks. On social media, they will get the brand integrated, learn from competitors, and use landing pages to drive engagement. The goal is to make the right audiences aware of the offerings and help convert visitors into customers.
The complete Digital Marketing TutorialRAHUL CHAVAN
Vandeep Kalra's digital marketing agency is proposing a digital marketing strategy to increase visibility for their luxury mosaic art business. They recommend using paid ads like PPC, owned channels like SEO and social media, and earned media like press releases. Key goals are to reach target audiences of HNIs and art lovers and increase brand awareness. The proposal outlines recommended channels, sample campaign ideas, and how to track success. It analyzes competitors, recommends optimization of the website and social profiles, and provides a phased marketing plan and deliverables.
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...SocialXpand
Socialxpand Reviews has plenty of positive reviews for their good work and fewer complaints about their hard work and they always get new contracts for their business. Here socialxpand explains about different strategies and also about internet marketing.
This document summarizes various types of digital marketing and pricing plans for digital marketing services. It describes email marketing, content marketing, SEO, social media marketing, pay-per-click marketing, and mobile marketing. It then outlines basic, lite, and premium pricing plans for general digital marketing and basic and lite plans for SEO. The document promotes Campaignburst as a digital marketing specialist that conducts activities like content creation, ad placement, measurement, optimization, and reporting. It expresses excitement to connect with customers to enhance their business through digital marketing.
Launching Yourself Digitally - The Big Network 2017Emily Wilkinson
How to launch yourself online - getting a website, creating fabulous content, driving interest with social platforms and measuring your efforts. Originally presented at the Big Network Event in Andover, October 2017.
E-Sports is seeking assistance with their social media strategy and implementation. They currently have 4 Facebook pages, 1 Instagram, and 1 LinkedIn, as well as an inactive YouTube channel. The proposal recommends continuing to engage customers on the active Facebook and Instagram accounts, growing followers for newer accounts, and using targeted ads. It also suggests creating Facebook apps to engage customers and cross-promote products and services like football clubs and holiday camps. Key performance indicators proposed include utilizing all platforms with English content and regular reporting. The tailored monthly package costs AED 6,000 plus AED 1,000 in advertising spend.
Social Media Case Study: Facebook Ads for a Hobbies & Leisure CampaignSEOReseller.com
- The client ran Facebook ads to promote their online platform advocating for mental health awareness and increase member registrations and content submissions.
- Initial findings showed the client lacked branding guidelines and personality for their social media posts. Two interest audiences were created around social media usage and mental/emotional care.
- The campaign used brand awareness, page likes, post engagement and website traffic ads targeting multiple Asian countries. Remarketing ads were added after collecting website visitor data.
- Through optimizing ad targeting and placements, the campaign's click-through rate exceeded industry benchmarks and cost per click was significantly below average. Results showed the ads spent less and delivered more engagement over the course of the campaign.
Welcome to the forefront of digital excellence at our esteemed Digital Marketing Institute in Pitampura! Embark on a transformative journey that will equip you with the skills and knowledge needed to thrive in the dynamic realm of digital marketing.
At our state-of-the-art institute, located in the heart of Pitampura, we are dedicated to nurturing the next generation of digital marketing professionals. Whether you're a budding entrepreneur, a marketing enthusiast, or a seasoned professional aiming to enhance your skill set, our comprehensive courses cater to all levels of expertise.
Digital marketing is a dynamic and multifaceted strategy that leverages digital channels, platforms, and technologies to connect with target audiences and promote products, services, or brands. In today's rapidly evolving business landscape, digital marketing has become an indispensable tool for organizations seeking to enhance their online presence, engage with customers, and drive business growth.
The New York Yankees are proposing a $2 million integrated marketing campaign across social media, mobile, and online platforms to increase fan engagement and single game ticket sales. The campaign will create Facebook, Twitter, and blog content to interact with fans while also developing a mobile app and utilizing Google Adwords and analytics to drive fans to engagements. Success will be measured by increases in social media followers and interactions as well as app downloads and checkins that link back to social platforms. The main challenges will be maintaining fan interest if the Yankees underperform and ensuring the campaign appeals to their target demographics.
A digital marketing strategy for Moosejaw Mountaineering. The goal is to increase the outdoor equipment and apparel store's internet and mobile presence and create brand awareness.
Noxgear ran #RUNSAFE and #SAFEDOG campaigns to promote its Tracer360 and LightHound products and increase brand awareness, site traffic, leads, and spring sales. Tactics included contest entry pages, social media promotion, influencer marketing, and email marketing. The campaigns generated over 7,000 contest entries and significantly increased new site visitors, social media traffic, Instagram likes/views, and website sales compared to the prior year, achieving all campaign objectives.
Social Media Proposal for a Skincare BrandSusanGeorge2
The document provides information about the Mollagara brand of natural skincare products and recommendations for its social media and marketing strategies. It summarizes key competitors in the organic skincare space in the UAE and their social media approaches. It also outlines recommendations to improve Mollagara's social media presence, such as focusing on natural ingredients, collaborating with influencers, and producing educational content. Marketing recommendations include partnering with luxury retailers and hotels and implementing sampling and pop-up strategies.
Nike - Social Media Strategies (Digital Marketing Today: F16)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: NIKE
Project Director: Julian Gamboa
Project Manager: Jaskirat Gaelan
Project Team: Mikuto Murayama, Arah Go, Richard Mashiko, Rafaela Marone
The document summarizes a Gangnam Style video contest run by Souq.com to increase fan engagement. The contest asked users to upload videos of themselves dancing to the popular Gangnam Style song for a chance to win a Samsung Galaxy S3. Through promoting the contest on their website, newsletters, Facebook ads and custom posts targeting their demographic, Souq.com saw a significant increase in fan base interactions and leads generated.
The digital media strategy document outlines the company's social media presence on Twitter, Facebook and Instagram, as well as website categories and search engine optimization. It discusses strategies to keep up with advancing technology, trends and competitors. The strategy also includes developing a mobile app for usage, coupons and interaction to drive consumer satisfaction. Metrics for success include sales, website views and rewards program participation with a budget of $15,000 allocated across social media, website and mobile app development and marketing.
How should Adidas use social media efficiently and what changed need to be made to their current strategy. This presentation analyzes various platforms and the do's and dont's for the company's social strategy.
This Social Media proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
The document summarizes Nikhil Goyal's SEM live project. It includes details of the display and search campaigns run, including objectives, budgets, keywords used with justifications, and screenshots of campaign summaries and results. It also addresses steps to improve low-performing keywords, possible websites for display ads, and approaches to search and display campaigns targeting audiences interested in SEO and social media marketing courses.
The document provides an analysis of ICPC's social media strategy and recommendations for improvement. It summarizes the success of past Facebook, Twitter, and YouTube campaigns like #MotivationMonday and "Meet the Teams". It finds status updates and hashtags were most engaging on Facebook, while later tweets and hashtagged posts did best on Twitter. YouTube composite, problem-analysis, and interview videos gained the most views. Key recommendations include continuing successful campaigns, highlighting staff, introducing hashtags, and improving video thumbnails. Goals are to demonstrate social media impact to sponsors and increase engagements like likes, shares and comments.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
The document outlines a marketing strategy and campaign for Udacity's Digital Marketing Nanodegree program. It includes defining target personas, mapping out the customer journey phases, allocating a $50,000 budget across awareness, interest, and desire phases, and proposing blog post and social media content. It also provides recommendations for the website such as adding relevant blog posts, link building, and testing performance. Finally, it outlines an approach for an AdWords campaign targeting the UK to generate leads for a web accessibility course landing page. The objective is to get 35 clicks within 5 days by using awareness and action stage ad groups with relevant keywords.
This document outlines a digital marketing plan for Nike+ running products. It identifies the target markets as recreational and professional runners interested in tracking activities. The primary goal is to educate the market on Nike+ products and their benefits, while the secondary goal is to increase sales. Key performance indicators include engagement on social media and changes in product sales. The main strategy is to create an online community for Nike+ users and non-users through social media to extend the brand and provide opportunities to participate and share. Tactics include social media, blogging, pitching bloggers, press releases, Google Adwords, and content marketing. An estimated budget is provided for various digital marketing components.
Vandeep Kalra's digital marketing agency is proposing a campaign to increase visibility for their mosaic art business. They recommend using paid ads (PPC), search engine optimization (SEO), and social media. For PPC, they will run search, contextual, and profile targeting ads, as well as retargeting. For SEO, they will optimize the website, create content, and build backlinks. On social media, they will get the brand integrated, learn from competitors, and use landing pages to drive engagement. The goal is to make the right audiences aware of the offerings and help convert visitors into customers.
The complete Digital Marketing TutorialRAHUL CHAVAN
Vandeep Kalra's digital marketing agency is proposing a digital marketing strategy to increase visibility for their luxury mosaic art business. They recommend using paid ads like PPC, owned channels like SEO and social media, and earned media like press releases. Key goals are to reach target audiences of HNIs and art lovers and increase brand awareness. The proposal outlines recommended channels, sample campaign ideas, and how to track success. It analyzes competitors, recommends optimization of the website and social profiles, and provides a phased marketing plan and deliverables.
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...SocialXpand
Socialxpand Reviews has plenty of positive reviews for their good work and fewer complaints about their hard work and they always get new contracts for their business. Here socialxpand explains about different strategies and also about internet marketing.
This document summarizes various types of digital marketing and pricing plans for digital marketing services. It describes email marketing, content marketing, SEO, social media marketing, pay-per-click marketing, and mobile marketing. It then outlines basic, lite, and premium pricing plans for general digital marketing and basic and lite plans for SEO. The document promotes Campaignburst as a digital marketing specialist that conducts activities like content creation, ad placement, measurement, optimization, and reporting. It expresses excitement to connect with customers to enhance their business through digital marketing.
Launching Yourself Digitally - The Big Network 2017Emily Wilkinson
How to launch yourself online - getting a website, creating fabulous content, driving interest with social platforms and measuring your efforts. Originally presented at the Big Network Event in Andover, October 2017.
E-Sports is seeking assistance with their social media strategy and implementation. They currently have 4 Facebook pages, 1 Instagram, and 1 LinkedIn, as well as an inactive YouTube channel. The proposal recommends continuing to engage customers on the active Facebook and Instagram accounts, growing followers for newer accounts, and using targeted ads. It also suggests creating Facebook apps to engage customers and cross-promote products and services like football clubs and holiday camps. Key performance indicators proposed include utilizing all platforms with English content and regular reporting. The tailored monthly package costs AED 6,000 plus AED 1,000 in advertising spend.
Social Media Case Study: Facebook Ads for a Hobbies & Leisure CampaignSEOReseller.com
- The client ran Facebook ads to promote their online platform advocating for mental health awareness and increase member registrations and content submissions.
- Initial findings showed the client lacked branding guidelines and personality for their social media posts. Two interest audiences were created around social media usage and mental/emotional care.
- The campaign used brand awareness, page likes, post engagement and website traffic ads targeting multiple Asian countries. Remarketing ads were added after collecting website visitor data.
- Through optimizing ad targeting and placements, the campaign's click-through rate exceeded industry benchmarks and cost per click was significantly below average. Results showed the ads spent less and delivered more engagement over the course of the campaign.
Welcome to the forefront of digital excellence at our esteemed Digital Marketing Institute in Pitampura! Embark on a transformative journey that will equip you with the skills and knowledge needed to thrive in the dynamic realm of digital marketing.
At our state-of-the-art institute, located in the heart of Pitampura, we are dedicated to nurturing the next generation of digital marketing professionals. Whether you're a budding entrepreneur, a marketing enthusiast, or a seasoned professional aiming to enhance your skill set, our comprehensive courses cater to all levels of expertise.
Digital marketing is a dynamic and multifaceted strategy that leverages digital channels, platforms, and technologies to connect with target audiences and promote products, services, or brands. In today's rapidly evolving business landscape, digital marketing has become an indispensable tool for organizations seeking to enhance their online presence, engage with customers, and drive business growth.
This document proposes web consulting and strategic marketing services to help brands with objectives like branding, increasing their online community, and turning fans into clients. It outlines services offered, like advertising, design, and content marketing. The proposal discusses strategies for each objective, tactics to implement strategies like content planning and advertising campaigns, and estimates a 15% increase in website traffic and 1.75-2.5% increase in sales within 6 months. It concludes with contact information for proposals.
Sutro Digital offers a range of social media services including consultancy, channel creation, management, blog design, and advertising. For social media management, they charge from £700/month for daily Facebook posts or £500/month for 12 tweets per week. They also provide training, blogger outreach campaigns, and app creation. For consultancy, rates start at £1,000.
Best digital marketing training institute in pitampurasouravmahour09
Welcome to the forefront of digital excellence at our esteemed Digital Marketing Institute in Pitampura! Embark on a transformative journey that will equip you with the skills and knowledge needed to thrive in the dynamic realm of digital marketing.
The document describes a digital fitness business called digi-FIT that offers both online and offline services. It will have a website and mobile app to provide customized fitness plans and tips, as well as several physical gyms located around the city. The business will use search engine optimization, social media promotion, and content marketing to attract customers and promote its online membership packages and discounted gym memberships. Analytics will be used to monitor the performance of these marketing strategies and the growth of the brand.
This document provides information about Mobiz Digital's lead generation services. It outlines three service packages - Starter/Silver, Gold, and Platinum. The packages differ in the number of campaigns and ads created and optimized, number of platforms used (Google, Facebook, Instagram, YouTube), amount of spend management provided, and reporting frequency. The Starter package provides setup on one platform with monthly reporting and spend management up to 50k. Gold provides setup on two platforms with fortnightly reporting and spend up to 1.5 lacs. Platinum provides the most comprehensive service with setup on three platforms, fortnightly consultation, and unlimited spend management.
Similar to Digital Strategy for Specialized Bicycle Components (20)
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
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2. Search Engine Marketing (SEM)
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
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With Regards
Gokila digital marketer
Coimbatore
3. Target Audience #2- Road bikers
Several different models
- Competitive, Aerodynamic, Endurance
Triathlon Bikes
- Similar to other road bikes, but designed specifically for triathletes
4. August 4th, 2015- Inaugural Triathlon
Goals of the event:
Increase rapport with stores with similar audiences
Build an online community through a Facebook Group
Establish an audience for our blog
Will build those platforms through in store promotion, direct marketing to customers, landing pages
via our blog, and our social media contest.
5. Facebook Group- Triathletes United
Reason for a group instead of a page:
-Primary goal is to create an interactive community which
prioritizes audience engagement over production
promotion.
- Will work in conjunction with other social media to
connect customers, helping build brand loyalty.
6. Social Media Contest
What’s the most beautiful location you’ve trained at?!
-Will help with organic word of mouth promotion
-Will be used in conjunction with our blog to drive traffic
to our Facebook group, the primary location for our
community.
7. Our Blog- Bikes & Tri’s
Goal of the blog:
-Create biweekly content on several different topics
-Bicycle product information, triathlon training tips, interviews with
professionals, etc.
-Will be utilized for inbound marketing
-Goal is to build an audience and guide them to our Facebook groups and
brand website.
- Will create quality content first, and promote our brand second.
8. KPI- Metrics
-Reach 1,000 members in our Facebook Group
- Reach an audience of 5,000 for our blog
-Create an increasing amount of engagement with each social media or blog
post
Social Media Contest
-Goal is to have at least 500 participants
-Amount of engagement and organic promotion we receive from the contest
will be measured and the data will be used in our next contest.
9. Budget
Physical Budget Digital Budget
Police support/ Road clearance- 4,000 Blog Support- 3,500
EMS & Paramedics- 2,500 Social Media Marketing- 3,500
Venue- 5,000 Social Media Contest & Promotion- 2,000
Athlete Expenses- 5,000 Website Support / Maintenance- 5,000
10. Summary
-Align our direct and inbound marketing to our target audiences
-Host a triathlon to use as a catalyst to launch several digital marketing efforts
(Facebook group, Blog, Twitter, and Instagram. Picture contest occurring on all
four to help connect audiences together)
-Use each social media for it’s own purpose, with the goal being to direct traffic
to our Facebook group
-Measure our results by audience engagement