The document provides an analysis of ICPC's social media strategy and recommendations for improvement. It summarizes the success of past Facebook, Twitter, and YouTube campaigns like #MotivationMonday and "Meet the Teams". It finds status updates and hashtags were most engaging on Facebook, while later tweets and hashtagged posts did best on Twitter. YouTube composite, problem-analysis, and interview videos gained the most views. Key recommendations include continuing successful campaigns, highlighting staff, introducing hashtags, and improving video thumbnails. Goals are to demonstrate social media impact to sponsors and increase engagements like likes, shares and comments.
NB: Given my recent education and experience, I would make many improvements to this document. However, it will give a decent idea of how I have worked in the past, as well as how I create content, calendars, etc.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Here is a project that I worked on in my Strategies for Emerging Media class where I looked at Facebook, Twitter, and Youtube data from the International Collegiate Programming Contest. From the data I created a social media strategy for the company to help them be more successful in the future.
Social media plan facebook, linkedIn, twitterakulsingh
In order to communicate with and engage customers, we need to provide interesting content that will keep them coming back to our Fan page and, more importantly engaged with our content.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
NB: Given my recent education and experience, I would make many improvements to this document. However, it will give a decent idea of how I have worked in the past, as well as how I create content, calendars, etc.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Here is a project that I worked on in my Strategies for Emerging Media class where I looked at Facebook, Twitter, and Youtube data from the International Collegiate Programming Contest. From the data I created a social media strategy for the company to help them be more successful in the future.
Social media plan facebook, linkedIn, twitterakulsingh
In order to communicate with and engage customers, we need to provide interesting content that will keep them coming back to our Fan page and, more importantly engaged with our content.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Social Media Case Study: Facebook Ads for a Hobbies & Leisure CampaignSEOReseller.com
- The campaign's clickthrough rate (CTR) never went down below 0.93% which is the average CTR for Hobbies & Leisure campaigns on Facebook.
- The relatable brand voice and tonality, the careful planning of the vertical themes and content, and the timely and engaging posts contributed to the good results of the campaign.
- The CTR reached up to as high as 5.95% on February 2020.
- The trend was fluctuating because there were instances when an ad goes viral
and was able to get extremely high clicks, reactions, and shares.
Our white label social media packages were created to help agencies grow their operations and revenue. With our white label packages, you can focus on selling and growing your agency while we handle client campaign delivery.
Increase your revenue while making sure that your are delivering excellent client campaign results. Learn more about our social media management methodology here: https://www.seoreseller.com/white-label-social-media
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...SocialMedia.org
Cisco System's Senior Manager, Social Media Strategies; Brand, Innovation, Amy Paquette, shares how Cisco actively listens and continuously engages with the social customer.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
Social Media for Nonprofits: Making it work for youBrad DeForest
It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Social Media Case Study: Facebook Ads for a Hobbies & Leisure CampaignSEOReseller.com
- The campaign's clickthrough rate (CTR) never went down below 0.93% which is the average CTR for Hobbies & Leisure campaigns on Facebook.
- The relatable brand voice and tonality, the careful planning of the vertical themes and content, and the timely and engaging posts contributed to the good results of the campaign.
- The CTR reached up to as high as 5.95% on February 2020.
- The trend was fluctuating because there were instances when an ad goes viral
and was able to get extremely high clicks, reactions, and shares.
Our white label social media packages were created to help agencies grow their operations and revenue. With our white label packages, you can focus on selling and growing your agency while we handle client campaign delivery.
Increase your revenue while making sure that your are delivering excellent client campaign results. Learn more about our social media management methodology here: https://www.seoreseller.com/white-label-social-media
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...SocialMedia.org
Cisco System's Senior Manager, Social Media Strategies; Brand, Innovation, Amy Paquette, shares how Cisco actively listens and continuously engages with the social customer.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
Social Media for Nonprofits: Making it work for youBrad DeForest
It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.
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Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
2. Executive Summary
● Look at present success and trends to determine suggestions for the future
based on these goals:
ICPC Goals:
1. Shine the spotlight on the world’s brightest and youngest programmers.
2. Present sponsors to a high-tech audience that may be interested in working
for them.
3. Highlight the staff positively as their form of compensation.
● Want to demonstrate impact on social media for sponsors (likes and shares)
3. Present Facebook success
- Status updates had the highest amount of impressions and engagements per
post.
- The most successful hashtag for increasing impressions and engagement
was #MotivationMonday.
- Photos on average had the most likes, but status updates on average had
more comments and shares.
- The “Meet the teams of 2020” campaign was highly successful in bringing
more impressions and engagements.
- Video posts had the highest average of hide clicks and hide all clicks.
5. Suggestions for improvement on Facebook
- Continue current successful campaigns and hashtags.
- Use the status update function more.
- When sharing important news and getting people to register for events
- Introduce “Meet the staff” campaign.
- The 11 posts from the “Meet the teams of 2020” made up 56% of the total impressions from all
58 photos.
- Introduce new campaigns and hashtags and commit to posting the same
campaign or hashtag many times over a period of time.
6. Goals and KPI’s for Facebook
- Demonstrate social media impact to interest sponsors.
- KPI’s: Likes, comments, shares
- Increase/maintain engagement of ongoing and new campaigns highlighting
staff and students
- KPI’s: Lifetime Post Organic Impressions, Lifetime Engaged Users
- Reduce negative engagement
- KPI’s: hide clicks, hide all clicks
7. Present Twitter success
- Use of hashtags promotes impressions and engagement.
- #ICPC had the highest engagement average
- #MotivationalMonday promoted the most likes, retweets, and replies
- #ICPCNAC2020 had the highest amount of hashtag clicks
- Posts with the most impressions are posted between 2-10pm (later in the
day).
- “Meet the teams of 2020” posts are the result of significant spikes in
impressions and engagement.
8.
9. Suggestions for improvement on Twitter
- Continue current successful campaigns and hashtags.
- Generate reusable hashtags, such as #MotivationMonday, to promote
engagement metrics.
- Add a hashtag #MeetTheTeam for “Meet the teams of 2020” campaign
- Post later in the day, around (2-10pm), to reach a greater audience.
- Introduce a campaign highlighting the staff to Twitter and include hashtag.
- “Meet the staff” campaign or #MeetTheStaff
10. Goals and KPI’s for Twitter
- Demonstrate social media impact to interest sponsors.
- KPI’s: Likes, replies, retweets
- Increase/maintain engagement of ongoing and new campaigns highlighting
staff and students
- KPI’s: Impressions, engagement, engagement rate
- Develop reusable hashtags to increase impressions and engagement.
- KPI’s: hashtag clicks, impressions, detail expands
- Introduce a posting schedule to maintain peek audience engagement.
- KPI’s: time posted, impressions, engagement rate, likes, replies, retweets, detail expands
11. Present YouTube success
- The most successful video types are composite, problem analysis and
interview videos.
- Reaction, world finals (general), and problem analysis videos had the highest
impression click through rates.
- Interview videos had the most total views, likes and gained subscribers.
- 2017 was the year that had the highest amount of likes, comments, and
subscribers gained.
12.
13. Suggestions for improvement on YouTube
- Improve/ make new staff highlight videos during events.
- Last one posted in 2017.
- Post more of/promote composite, problem analysis and interview videos.
- Consider introducing sponsors at the beginning of videos because of shorter
watch times.
- Produce a “Meet all the World Finals Teams” video for 2020 and years to
come.
- Most successful video in 2019
- Improve thumbnails on World Finals event, preview, and ICPC story videos.
- Discard some VIP/Sponsor videos.
14. Goals and KPI’s for YouTube
- Increase amount of people who see the thumbnail and click on the video.
- KPI: Impression click through rate
- Produce more content that is proven to be successful at events in the future.
- KPI’s: Impressions, impression click through rate, views, subscribers, subscribers gained
- Maintain/ increase impressions and engagement on most successful types of
videos.
- KPI’s: impressions, impression click through rate, engagements
- Increase total amount of likes, comments and subscribers gained to what it
was in 2017.
- KPI’s: likes, comments, subscribers gained.