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Cannondale's New Media Marketing Strategy by Kyle Mulder

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New Media Marketing Strategy By: Kyle Mulder
“create innovative, quality products that inspire cyclists around the world” Bikes | Apparel | Gear | Advocacy
Cannondale’s Get Out There Campaign Facebook | Twitter| Website | Blog
Cannondale.com Less clutter More user friendly Create an online store Highlight advocacy activities Funnel consumers to social media sites
Facebook A resource for bikers Create an online biking community Event photos Product updates Highlight advocacy for biking and environment
Twitter Live tweet races Biking events Trade shows Cannondale riders Online deals
Blog A weekly blog about biking tricks, hidden trails, special events and anything related to biking and the biking community…specifically targeting consumers under the age of 35. Written by employees with distinct personalities …active young adults who target audience can relate to.
Measuring Campaign Success ,[object Object]
Web traffic
Overall sales

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Cannondale's New Media Marketing Strategy by Kyle Mulder