The document summarizes a Gangnam Style video contest run by Souq.com to increase fan engagement. The contest asked users to upload videos of themselves dancing to the popular Gangnam Style song for a chance to win a Samsung Galaxy S3. Through promoting the contest on their website, newsletters, Facebook ads and custom posts targeting their demographic, Souq.com saw a significant increase in fan base interactions and leads generated.

1. Gangnam Style Video Contest
-Deal of the Day is a division of Souq.com
- It offers exclusive deals
- Through this contest, it generated overwhelming response
and leads
- A significant increase in fan base was recorded .

2. OBJECTIVES
• Increase interaction with existing fans
• Generate leads
• Increase Fan base

3. The Campaign
• The main idea of the campaign was to bank on the
virality of the most viewed video on YouTube,
Gangnam Style by PSY
• A Gangnam Style Video Contest was conceptualized,
wherein the user has to upload a short video of
performing the Gangnam Style dance
• The best entry wins a Samsung Galaxy S3
smartphone

4. Promotional Approach
Various mediums were used to promote this
contest
• Wall Post
• Newsletter
• Facebook Ads

5. CUSTOM WALL POSTS

6. NEWSLETTER

7. FACEBOOK ADS
Facebook ads were used to achieve several
objectives:
• Target exact demographic of potential buyers
of Souq.com
• Increase the fan base
• Promote the contest

8. RESULTS
• Likes on the page increased by 4000
• 51% increase in ‘Talking About Us’
• 380 entries were noted in the contest