This talk cover practical techniques of creating a digital strategy and a product line for a company entering a new market by using Blockchain as the key technology driver. There was provided definitions of the digital business transformation and the business model, explained how the business model is connected with the strategy in terms of technology. Also, it was showed how to build a Solution Architecture for product implementation based on .NET and Microsoft Azure. This presentation by Yevhen Napriahlo, Digital Business Transformation Consultant at GlobalLogic Kharkiv, was delivered at GlobalLogic Kharkiv MS TechTalk #3 on April 24, 2018.

1. 1
Digital Business Transformation
Yevhen Napriahlo
Digital Business Transformation Consultant

2. 2
Gaining additional value from changed
processes and models
Unlock hidden value from improved
collaboration models
Digital Disruption
Be a disruptor, don`t be disrupted

3. 3
Business Model Canvas
Key
Partners
Key
Activities
Key
Resources
Value
Proposition
Customer
Segments
Cost
Structure
Revenue
Streams
Alexander
Osterwalder
Customer
Relationships
Distribution
Channels

4. 4
Predictable average
transportation costs
and time
Transparency
Their focus is on They want They need Primary Business Driver
Wide range statistics about the
“picture”
Constant supply
chain optimization
Each individual
shipment
transportation costs
and time
Transparency
Operative notifications
about unexpected situations
Clients base growth
Risk management
Transparency
Statistics about hot-spots and
traffic congestions, statistically
based advisory on choosing
appropriate carrier. Cheap and
efficient solutions in cargo
marking, inventory and tracking.
Better utilization of the
underlying
infrastructure
Assets physical state Planned maintenance periods
Information about possible
damage during
transportation and current
physical state of the assets
Decreasing assets idle
and maintenance time
Shipper
Enterprise
Small
Business
Container
Rental
Overall efficiency
Fast decision making
Control
Overall efficiency
Transparency

5. 5
Buyer Shipper
Seller
Asset Logistics Container Rental
LCL
Warehouse Logistics
Transport Logistics
LCL - less-than-container load
FCL – full container load
FCL
Carriers
Enterprise
Small Business
Industry
Landscape

6. 6
Geo Location
Cell network.
Position can be calculated using triangulation
GSM modems.
Relatively a little hardware redesign required

7. 7
Value Proposition
• Transparency
• Escrow Control
• Operational Efficiency
Pickup - Shanghai
Container Freight Station
No delay
Delay: 8 hours
Container Yard
In Progress
Origin Port – Shanghai (CNSHA)
Destination Port – Tulsa (USTUL)
Container Yard
Container Freight Station
Destination – New York
Estimated Delay: 0 hrs
Estimated Delay: 3 days
Estimated Delay: 0 hrs
Estimated delay: 1 day
Estimated Delay: 0 hrs

8. 8
Technology Innovations
• Internet of Things
• Business Intelligence
• Block Chain

9. 9
Stage 1: Initial Step in Stage 2: Horizontal Expansion Stage 3: Vertical Integration
Cost Leadership Differentiation Focus
• Cheap Tracking
Control Escrow
• AI based Logistics Advisory
• Container’s internal
cargo inventory tracker
• Smart Lock
• Build services that deliver
comparative cost
advantage strategies
between different players,
based on their interest in
shared data.
• Extension of the gathered
data from sensors
Digital Strategy
Transparency & Efficiency

10. 10
RFID Barcode
Block
chain
Inventory
tracking
activated
Operative information
about shipment status
Cargo loaded into container,
the doors are closed
Transportation started
Arrival, Departure, Load, Unload, Lock, Unlock, Inventory Changes
Stage 1
Stage 2
Position
Tracking
Inventory
Tracking
Business Journey

11. 11
Shipment A blocks
Shipment B blocks
Shipment A blocks
Shipment B blocks
Provider
Private key
Public keyPublic key
Private key
Shipment A Shipment B

12. 12
Device ID (IMEI)
Altitude, Longitude
System Landscape
Shipper
Shipment Device Bindings
Geo
Data
Shipment
Status
Notifications
Shipment Info

13. 13
PowerBI Integration
Data Connectors
SDK
github.com/Microsoft/DataConnectors
ML similar to F#
{ REST }

14. 14

15. 15
Thank you