Your Digital Rights Management (DRM) Guide: https://goo.gl/OQb7Nk Tips and strategies you must know when it comes to using digital photos, text and videos. You can find a detailed guide about DRM in this white paper: https://goo.gl/OQb7Nk

1. Digital Rights Management für Unternehmen
Digital Rights Management
for Companies

2. Do you know when and
where you can use your
images?

3. 3
Results from 100 webinar attendees

4. Digital Rights Management für Unternehmen
‘‘Intellectual property is the oil of the 21st century‘‘
-Mark Getty, Getty Images

5. Digital Rights Management für Unternehmen
Organizations underestimate copyright problems as
a source of risk. Often, digital rights management is
only taken seriously when there is a claim for
damages.

6. 66
Copyright Infringement Happens Quickly
Worldwide Discussed Copyright Dispute with
Sofitel Vienna in 2017.
Stemtech Health Services, had to pay
$1.6 million in damages.

7. Digital Rights Management für Unternehmen
Why do companies fail with
Digital Rights Management?

8. Digital Rights Management für Unternehmen
• License information is not documented
• Separate system
• Time pressure
• There isn‘t an overview
• There‘s no technical solution available

9. Digital Rights Management für Unternehmen
‘‘Carefully documenting the licensing
information is not sufficient by itself. A solution
needs to be combined with workflow, otherwise
it won‘t be used.“
– Andreas Mockenhaupt. Director of Professional Service Canto

10. Why isn‘t your DRM
strategy working?

11. DAM mit Cumulus 11
Results from 100 webinar attendees

12. Digital Rights Management für Unternehmen
User-Generated Content – A Special Case
The problem with user-generated content often stems from
copyright issues, which as we’ve already learned should not
be underestimated.

13. Digital Rights Management für Unternehmen
Tips & Strategies

14. Digital Rights Management für Unternehmen
1. Keep it simple
2. Create awareness
3. Use metadata effectively
4. Sort your content
5. Utilize automatic reminders
6. Define user roles

15. Digital Rights Management für Unternehmen
‘‘It is not enough to assume that the license
information is going to be checked at each step.
For optimum safety, digital rights management
must become an integral part of the process.“
– Andreas Mockenhaupt, Director of Professional Service Canto

16. 16
Raising employee awareness, carefully defining processes and leveraging a
digital asset management solution can help you avoid copyright problems and
minimize risk.
Conclusion
Learn more in this White Paper (New Edition):
Digital Rights Management for Businesses.
Free Version: https://goo.gl/OQb7Nk

17. Sources
17
http://ivrpa.org/news/klemens-horvath-one-million-euro-copyright-dispute-with-sofitel-vienna-vienna-2017/
https://petapixel.com/2013/11/06/photographer-wins-big-copyright-case-1-6m-big/
https://goo.gl/OQb7Nk
About Canto:
Canto is committed to digital asset management software and services that solve customer challenges.
Canto was founded in 1990 and was instrumental in establishing the DAM industry. Today, over 2,500
customers worldwide rely on Canto’s flagship technology, Cumulus and the expertise of Canto Professional
Services, to efficiently secure and repurpose digital assets.
Visit Canto: www.canto.com