Digital technology has enabled powerful global conversations and information sharing through the internet at blinding speeds. This has made markets smarter and able to adapt faster than most companies. It allows simultaneous communication with large groups, reaching more consumers in less time compared to traditional one-on-one interactions. While most internet users freely share and receive information without concerns over payment or copyright, the digital economy involves both sharing information for free and commercial transactions, benefiting some groups while negatively impacting others.

1. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. -Levine, Locke, Searls & Weinberger (1999, 2001) Digital Economics— Is Copyright Broken?

3. The behavior of marketing is visible and reality.

5. Reach more consumers in a shorter time. Less time consuming.

7. Conveniences that Digital Technology brings to Companies Reach more and farer customers or network users, and make their products be exposed widely. The idea of the Internet make the marketing strategy different. Reduce the cost (Online shops do not need to have large amount of funds) Anyone who have a great idea can start their own business, the founder of Facebook, Mark Zuckerburg, is an example.

8. Net’s economy is a mixed economy. Information is shared and sold. Copyright is protected and broken. Capitalists benefit from one advance and lose out from another. Users get for free what they used to pay for and pay for what they used to get for free. -Richard Barbrook (1998) - How to protect copy right? - How to avoid personal information being distributed or exposed to any third party or public? - For example, music downloading has become a problem for all of the music producers, because most of people download music and movies online without paying.

9. Questions Have you ever use online banking and/or ATMs? Do you like it? Or do you like to wait in a line at a bank? Why? Have you ever shopping online? Do you afraid that your information be hacked? Have you ever download music , watch movie or other files online for free? Have you ever consider the copyright when you doing so?

10. Citations Barbrook, Richard. (1998). The hi-tech gift economy. First Monday, 3(12), Retrieved from http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/631/552 Levine, Locke, Searls, and Weinberger. (1999, 2001). Chapter 4 “Markets are Conversations” from The CluetrainManifesto. Retrieved from cluetrain.org