This document outlines an introductory class on rhetorical analysis. It discusses readings assigned on the topic, including works by McCloskey and Bolin-Carroll. The instructor explains that rhetorical analysis involves closely observing any text to understand the context and means of persuasion used, such as ethos, pathos, logos, and more. Examples are provided of analyzing photos of various teachers. Students are assigned their first rhetorical analysis project of a movie poster due on September 11th and are told to read additional materials by then as well.

1. September 2, 2014

2. Today:
1)Ice must be broken
2)The readings
3)So what is this rhetorical analysis of
which you speak?
4)First rhetorical analysis assignment
5)Practice!
6)Homework

3. Icebreaker:
Again, say your name.
Next, say your favorite color.
Dr. Phill’s is blue.

4. For today you read two pieces that
address the idea of rhetorical analysis:
McCloskey and Bollin-Carroll.
We’ll address the Porter reading in a bit.
For now, let’s start with McCloskey.

5. The point of
rhetorical analysis
is merely to
read with understanding.
(p. 320)

6. What’s that mean?

7. Aristotle:
Rhetoric may be defined
as the faculty of observing in any given case
the available means of
persuasion.

8. Rhetorical analysis: to
read/observe/critique any
“text” with an
understanding of the
context and available
means of persuasion.

9. What does that include?

10. everything.

12. ethos.

13. pathos.

14. logos.

15. kairos.

16. kairos:
Fitting occasion or timing.
The “right” time or the “only” time…

17. style.

18. audience.

19. purpose.

20. context.

21. metaphor.

22. story.

23. delivery.

24. culture.

27. transition. Paging Bolin Carroll

28. You have built a mental database that
you can draw on to make conclusions
about what a person’s looks tell you about
their personality.
(p.46)

29. #iftheygunnedmedown

31. so let’s look at a few teachers and
talk first impressions based on a
single photo.

33. heh. had to be fair.

35. that is Dr. Julie Platt.
Anyone know who she is?

37. that is Dr. Stephen Hawking.
Super-genius. Seriously.

39. that is Cameron Diaz from the
movie bad teacher.
She was as the title made her.

41. that is Dr. Cornell West.
Professor at the Union Theological Seminary.

43. that is Dr. Gloria Anzaldua.
She worked several places. She died in 2004. RIP.

45. that is Professor X.
He’s not real.

46. Your first rhetorical analysis assignment:
Rhetorical Analysis of a Movie
Poster
It’s due 9/11/14

47. Let’s practice!

57. For Thursday:
Read Everything’s An Argument
Ch. 3 and 4 (Niihka) and sections
of Logo Design (linked on
schedule)