This document outlines the mission, focus, vision, audience, and growth of the electronic music industry and Tronic.fm's role in connecting the various entities within it. The mission is to give everyone power to engage with and discover the electronic music community. The focus is on providing a common platform to connect the industry, from individual DJs to large promoters and labels. The vision is for Tronic.fm to be the main service leveraged across the industry to maximize audience reach and engagement across platforms. It also provides statistics on the large size and financial success of the electronic music industry.

2. O U R M I S S I O N
To give everyone the power to engage, promote,
and discover the Electronic Music community.

3. O U R F O C U S
By providing the infrastructure
to connect the Electronic Music
industry under one common
platform we serve all archetypes
of this buzzing industry, from
bedroom DJs to promoters,
labels to superstar DJs.
O U R V I S I O N
Tronic.fm will be the service
leveraged by the Electronic Music
industry to connect all entities
in this democratized ecosystem
and maximize audience reach
and engagement across all
relevant platforms.
O U R A U D I E N C E
Grown out of the digital revolution,
these early adopters leverage
technology to support their music
habits. Aspiring creators and
actualized members of the
Electronic Music scene embrace
these new tools and technologies
around them not to survive,
but to thrive.

4. E L E C T R O N I C M U S I C :
E X P L O D I N G I N T O T H E M A I N S T R E A M
$6.2B
net worth of the global
Electronic Music
industry in 2014
300M
Number of global
Electronic Music fans
$1B IPO
SFX, October 2013
22TRACKS
in Spotify All Time Top
100 are Electronic Music
$300M
M&A in Electronic Music
in 2013 (LiveNation & SFX)
$225M
pulled in by Electronic
Music’s top 12 earners
in 2013
$600M
in revenue generated by
clubs in Vegas in 2012
6GRAMMYS
won by Skrillex,
California native
50%
festival growth per
annum since 2007 in
US, now at 1.4M from
154K ticket sales
35.6%
surge in Electronic
Music Sales in 2012:
fastest growing music
industry vertical.
90%
of Electronic Music
fanbase use social
media for peer
interaction
200M+
streams of Avicii’s
“Wake Me Up” on Spotify.
Most streamed track.
IMS Business Report, 2012
Nielsen SoundScan, 2012
Internet Trends 2012 - Kleiner, Perkins, Caufield, Buyers
Dance-onomics 2012 - EVAR Advisory Services
Electronic Cash Kings, Forbes, 2013
EDM: The Digital Pangaea, Massive Advisors, 2014

5. T R O N I C I S O N
Platform Customer, Jamie Jones presents Paradise
World renowned promotion brand based out of Ibiza

6. T R O N I C I S O N
Tronic.fm Events Listing
Helping fans find targeted events based
on artist and musical preferences

7. Platform Customer, Liaison Artists
Full service International Booking Agency based in San Francisco with over 120 Artists
T R O N I C I S O N