Xprnc Media operates a digital signage network in top independent media retailers across the US, engaging over 300,000 consumers monthly. The document provides details on the audience demographics and in-store browsing behaviors. It also outlines Xprnc Media's growing network of retailer locations, on-screen ad specifications, and how the network engages consumers both in-store and on their mobile devices.

2. engaging consumers experiencing media
xprnc media, LLC • 615 Griswold Street, Suite 700 • Detroit, MI 48226 • USA • sales@xprncmedia.com • ph 313.423.3035 • fax 313.423.3036
In the thriving world of media retail, consumers
experience new media through a combination of
listening stations, staff picks, in-person social
interaction, artist new release signings and a
constant flow of in-store performances.
Reach these vital consumers through our digital
network of the top media retailers in the US.
AUDIENCE
Over 300K consumers monthly
(based on transaction data across all locations)
54/46 Female/Male, Ages 26-55
(NPD Group Music Consumer Profile 2013)
Average Household Income $66k
(Nielsen Entertainment Consumer Report 2013)
Consumers browse in-store from
15-to-30 min during each visit
Enthusiastic, loyal and prepared to spend, they
continuously consume media and all its
inter-related products including; smart devices,
computers, games, sports, fashion, beverages,
food, broadband, cellular, movies, concerts and
anything associated with their consumption and
experience of media.
Xprnc Media engages consumers while they are
browsing, listening, discovering, socializing and
purchasing their next entertainment experience at
top media retailer locations across the US.

3. Network Locations:
• Electric Fetus, Minneapolis, MN
• Homer's, Omaha, NE
• Lakeshore Record Exchange, Ontario, NY
• Looney Tunes, West Babylon, NY
• Music Millennium, Portland, OR
• Record Archive, Rochester, NY
• Record Exchange, Boise, ID
• Salzer's Records, Ventura, CA
• Skip's Records & CD World, Eugene, OR
• Streetlight Records, San Jose, CA
• Twist & Shout, Denver, CO
engaging consumers experiencing media
xprnc media, LLC • 615 Griswold Street, Suite 700 • Detroit, MI 48226 • USA • sales@xprncmedia.com • ph 313.423.3035 • fax 313.423.3036
Xprnc Media’s network locations are chosen because they are the top media retailers in their DMAs.
These media retailers have flourished by purposely transforming their stores into vibrant entertainment
culture centers and destinations where media fans interact in-person with other fans, artists and a
knowledgeable staff of taste makers steeped in current media trends. Through the addition of related
media products, artists signings and in-store performances, these media retailers are providing their local
consumers the best interactive media experience.
The total market size that Xprnc Media is targeting is over 800 media retailers. Starting with a
deployment of 11 locations, our network will grow to more than 50 locations in 2016 and over 200
locations in 2017.
Xprnc Media screens are wall-mounted and
positioned in the highest traffic area of each of
our network locations.
Each screen features 1920x1080, high
resolution, Static Image or Video ads.
Each Ad Spot runs for 15 or 30 seconds
within a 5 min loop.
Full Screen Ad Unit
1920 x 1080

4. engaging consumers experiencing media
xprnc media, LLC • 615 Griswold Street, Suite 700 • Detroit, MI 48226 • USA • sales@xprncmedia.com • ph 313.423.3035 • fax 313.423.3036
Reaching mobile devices is a priority for retailers
who want to better inform their consumers about
in-store products, special offers and discounts, and
for advertisers wishing to make a lasting impression.
Xprnc Media directly engages consumers on their
mobile devices by matching digital signage ads with
ads displayed in a mobile web experience.
Consumers are driven to our mobile experience
through digital signage ads and physical signage
placed throughout stores which includes a QR Code
to scan and NFC tag to tap both leading to the stores
unique mobile web experience.
By clicking button ads, consumers can reach product
details, special offers, discounts, streaming media or any
web link advertisers desire. Through mobile, advertisers
can directly engage with consumers, encourage them to
participate online and most importantly stick to their
consumer by landing in their mobile device to be viewed
any time in the future. Xprnc Media’s mobile experience
connects advertisers with their consumers building a
lasting engagement.
Digital Signage Mobile Ad
In-Store Mobile Signage

5. Aspect Ratio: 16:9
Dimensions: 1920 x 1080
HD 1080p
TECHNICAL INFORMATION
Full Screen Ad Unit
Send Files Via FTP
• Go to ftp.xprncmedia.com
• Login: digital_upload
• Password: xprnc
Production Notes
• Documents should NOT contain bars
or slates.
• Please make sure all videos start
with a black first frame.
• Contact production@xprncmedia.com
with any technical questions
Consumer Experience
The Xprnc Media Network is a digital communication channel in the
nation's top media retailers. The network is used by Xprnc Media to run
client advertisements nationally and by local operators to promote their
products & services to patrons, while providing relevant and engaging
content, entertainment news and social media. Xprnc Media's network is
custom branded for each retailer and seen on large HD screens located in
high traffic areas of each store.
• Main Ad Unit is 16:9 landscape ad run within frame or full screen
• Digital Signage Ads in the Xprnc Media Network do not play audio content
engaging consumers experiencing media
xprnc media, LLC • 615 Griswold Street, Suite 700 • Detroit, MI 48226 • USA • sales@xprncmedia.com • ph 313.423.3035 • fax 313.423.3036
ADVERTISING RATE CARD
Description
Xprnc Media accepts the DPAA
Landscape HD 16:9 Standard Ad
Unit. Can support full motion video,
flash animation or static imagery.
Digital Format Accepted
•Adobe Flash (see production notes)
• MP4 (see production notes)
• Uncompressed AVI
• Uncompressed QuickTime MOV
Lead Time
10 business days