Against the backdrop of Brexit and an even greater need for continued growth and innovation within the UK business community, Digital or Die—a new study by Citrix UK—examines YouGov research into the C-Suite’s viewpoint on digital technology and the extent of digital business transformation across the UK today.

1. Digital or die?
British boardrooms
divided on digital
transformation

2. Source:YouGov
• Over one third of businesses (36%)
are struggling to adopt technology
into their business strategy
• Only 4% have already moved to a fully
digital operating model
• 14% have no plans to change business
practices to incorporate digital
• 15% of businesses still use fax to
communicate with customers and over
half (54%) still use letters

3. • One in four (27%) leaders don’t
believe their organisation has time
to build digital into its business
strategy
• 42% of large companies do not have
a chief digital officer/head of digital
Source:YouGov

4. • Over half of businesses (56%) agree
that most organisations need a
digital strategy for the whole
business
• Yet, almost one in four leaders
(24%) questioned why
organisations are placing a greater
emphasis on digital technology
Source:YouGov

5. • 16% of leaders see the Chief Digital
Officer role becoming obsolete in
the next three years
• One in three bosses (33%) viewed
improved tech skills as the biggest
opportunity for UK businesses over
the next 3-5 years
• Over half of leaders (53%) expect
spending on technology to increase
in future
Source:YouGov

6. Our recommendations
1. Incorporate digital methods and
practices across the
organisation
2. Encourage employee
engagement by ensuring staff
feel comfortable and competent
using digital tools and digitised
business processes
3. Unite the boardroom behind
digital transformation
Source:YouGov

7. Source:YouGov