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Finland in the eyes of LinkedIn
1. FINLAND
in the
eyes of
— nowember 2013 —
REGISTERED USERS
November 2013
April 2013
March 2012
545 800
• 117 % higher than 04/13
• 151 % higher than 03/12
• 52 % FEMALE
• 48 % MALE
Denmark 1 319 952 (151 %)
Sweden 1 566 942 (164 %)
Norway 925 645 (160 %)
Russia 2 213 654 (296 %)
USERS BY AGE
03/12
18–24: 16 % (13 %)
25–34: 38 % (42 %)
35–54: 40 % (40 %)
55+: 6 % (5 %)
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JOB FUNCTION
Sales
Engineering
Entrepreneurship
IT
Operations
Education
Research
Media & Communication
Program and Project Management
Arts & Design
Consulting
Support
Marketing
Finance
Administrative
Healthcare Services
HR
Product Management
Accounting
Business Development
Quality Assurance
Legal
Purchasing
Community and Social Services
Military
Real Estate
34 609
ere
as h
tti w
n
a
25 000
20 000
15 000 Compared to 04/13:
• Avegrage 110 %
• Healthcare Serv. 124 %
10 000
5 000
JOB TITLE, SENIORITY
A finnish LinkedIn user is likely
Pekka from Sales
INDUSTRY
HighTech
Manufacturing
Education
Corporate
Finance
Consumer Goods
Medical
Recreational
Government
Arts
Media
Construction
Transportation
Service
Non-profit
Legal
Agriculture
74 575
30 000
20 000
40 000
50 000
60 000
Compared to 04/13:
• Avgerage 116 %
• High Tech. 151 %
• Government 132 %
10 000
MOST FOLLOWERS
NSN
Nordea
6 360
Kemira
215 000
Followers compared to 03/12:
• Rovio 776 %
• Pöyry 463 %
• Kone 386 %
VTT
• NSN 209 %
Jolla 12 816
Pöyry Rovio
Sources
UPM
Kone
• LinkedIn 11/2013
• LinkedIn Suomessa 08032012 Infographic by
Tom Laine & Teemu Korpi
• LinkedIn in Finland 04/2013 by Tom Laine
& Joberate.com
• Väestörekisterikeskus
Tieto
CC BY 3.0
Valid attribution: Link to any source where
one of the authors is the original publisher.
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Background images used by permission.