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Digital Media
Introduction

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18.02.2014

1
COURSE OUTLINE
18.02 Games and Gamification
25.02 Introduction to Video Communications
04.03 Fundamentals of Storytelling
11.03 Self-study / Online Meeting
18.03 Video Shooting Techniques
25.03 Digital Loyalty Management / Self-study
01.04 Video Editing and Production
08.04 Project Management / Digital Advertising
15.04 NO CLASS
22.04 NO CLASS
29.04 Mobile
06.05 Mobile / Crossmedia Management
13.05 Self Case Study (Mobile & Cross Media Mng)
20.05 25.02 – Introduction to Video
eCommerce
27.02 Communications
Final Presentation
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

SK
SK
SK
SK
SK
AN
SK
AN
AN
AN
AN
AN
SK, MW
18.02.2014

2
CLASS
Tuesdays 1615 - 1900
80% Attendance

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18.02.2014

3
Andre Niedermann
Martin Waldau
Safak Korkut is me.
I am interested in the latest technologies, new communication concepts,
games, data visualizations and social media development.
I am also a professional filmmaker, project developer, game designer
and MSc co-mentor, lecturer.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano
Tuesday 18 February 14

18.02.2014
BLOG
http://bit.ly/digitalmediacourse
You can submit your video assignments, ask
questions and follow the updates over RSS
also;
@safakkorkut #digitalmedia
safak.korkut@fhnw.ch subject: [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18.02.2014

5
MOODLE
Login : moodle.fhnw.ch
Please read and watch the material provided in Moodle.
Some material is to be read and watched in advance!

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18.02.2014

6
FINAL ASSIGNMENT
Produce a short video clip about your view of the use of social
media in 5 years.
How will social media influence your personal life and career
(e.g. shopping, friendship, working in teams etc)? Set a topic
within your group and develop a future statement, especially
around the new technologies and gamification.
Use the technical means available in your group
e.g. smartphone, video camera, voice recorder, quadcopter, pro
software, an app, or scissors and glue).
The concept and the visualized ideas are more important than the
quality of the video.
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18.02.2014

7
FINAL ASSIGNMENT
• Video (3-4 minutes): Visual storytelling challenge
• Concept and realisation plan of a video project (max 5 pages)
• Presentation of the video and discussion in class
All contributing group members get the same grade

5 pages
WRITTEN PAPER
PDF

Context – Idea
Concept – Realization

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

7-9’’ Interviews
VIDEO PAPER
MP4

18.02.2014

8
FIRST ASSIGNMENT
Self-introduction video (Hello World video)
Video (unlimited minutes): Visual storytelling challenge
Be creative.
Be inspiring.
Stop thinking, start making.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18.02.2014

9
SECOND ASSIGNMENT
Post a video to the blog that you find interesting/inspiring for the final
assignment.
We are going to analyze them from the point of view:
Communication.
Storytelling.
Visual concepts.
Shooting techniques.
Stop making, start thinking.
Start the discussion on the blog. Write comments.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18.02.2014

10
BONUS ASSIGNMENTS
• Please sign up to the social networks that you are not familiar
with and try them.
• Please get to know crowdfunding platforms, such as
kickstarter.com, indiegogo.com, wemakeit.ch, etc.
Success stories
Community
Threats and Opportunities
Innovation

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18.02.2014

11
DEADLINES ARE NOT ON TUESDAYS AT 16:14
Weekly deadlines: Fridays 23:59
Final deadline: Tuesday, May 20th 23:59

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18.02.2014

12

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Introducing Digital Media Course (18 Feb 2014)

  • 1. Digital Media Introduction Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 1
  • 2. COURSE OUTLINE 18.02 Games and Gamification 25.02 Introduction to Video Communications 04.03 Fundamentals of Storytelling 11.03 Self-study / Online Meeting 18.03 Video Shooting Techniques 25.03 Digital Loyalty Management / Self-study 01.04 Video Editing and Production 08.04 Project Management / Digital Advertising 15.04 NO CLASS 22.04 NO CLASS 29.04 Mobile 06.05 Mobile / Crossmedia Management 13.05 Self Case Study (Mobile & Cross Media Mng) 20.05 25.02 – Introduction to Video eCommerce 27.02 Communications Final Presentation Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 SK SK SK SK SK AN SK AN AN AN AN AN SK, MW 18.02.2014 2
  • 3. CLASS Tuesdays 1615 - 1900 80% Attendance Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 3
  • 4. Andre Niedermann Martin Waldau Safak Korkut is me. I am interested in the latest technologies, new communication concepts, games, data visualizations and social media development. I am also a professional filmmaker, project developer, game designer and MSc co-mentor, lecturer. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano Tuesday 18 February 14 18.02.2014
  • 5. BLOG http://bit.ly/digitalmediacourse You can submit your video assignments, ask questions and follow the updates over RSS also; @safakkorkut #digitalmedia safak.korkut@fhnw.ch subject: [digitalmedia] Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 5
  • 6. MOODLE Login : moodle.fhnw.ch Please read and watch the material provided in Moodle. Some material is to be read and watched in advance! Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 6
  • 7. FINAL ASSIGNMENT Produce a short video clip about your view of the use of social media in 5 years. How will social media influence your personal life and career (e.g. shopping, friendship, working in teams etc)? Set a topic within your group and develop a future statement, especially around the new technologies and gamification. Use the technical means available in your group e.g. smartphone, video camera, voice recorder, quadcopter, pro software, an app, or scissors and glue). The concept and the visualized ideas are more important than the quality of the video. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 7
  • 8. FINAL ASSIGNMENT • Video (3-4 minutes): Visual storytelling challenge • Concept and realisation plan of a video project (max 5 pages) • Presentation of the video and discussion in class All contributing group members get the same grade 5 pages WRITTEN PAPER PDF Context – Idea Concept – Realization Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 7-9’’ Interviews VIDEO PAPER MP4 18.02.2014 8
  • 9. FIRST ASSIGNMENT Self-introduction video (Hello World video) Video (unlimited minutes): Visual storytelling challenge Be creative. Be inspiring. Stop thinking, start making. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 9
  • 10. SECOND ASSIGNMENT Post a video to the blog that you find interesting/inspiring for the final assignment. We are going to analyze them from the point of view: Communication. Storytelling. Visual concepts. Shooting techniques. Stop making, start thinking. Start the discussion on the blog. Write comments. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 10
  • 11. BONUS ASSIGNMENTS • Please sign up to the social networks that you are not familiar with and try them. • Please get to know crowdfunding platforms, such as kickstarter.com, indiegogo.com, wemakeit.ch, etc. Success stories Community Threats and Opportunities Innovation Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 11
  • 12. DEADLINES ARE NOT ON TUESDAYS AT 16:14 Weekly deadlines: Fridays 23:59 Final deadline: Tuesday, May 20th 23:59 Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 12