The document discusses the goals and tools of the 3rd year creative brand communication program. It emphasizes exploring yourself, challenging yourself, and pitching ideas even if they are not finished. The program aims to teach visual communication tools like copywriting, multimedia, and visual representation to communicate information, sell products, connect people, and potentially change the world. It lists many careers that use these skills and stresses developing adaptable skill sets and lifelong learning. The future of the program is discussed, focusing on relevance, adaptability, integration of channels, experiential learning, and storytelling.

1. WELCOME

2. What is 3rd year?

3. It’s YOUR year,
it’s not my year.

4. What is YOUR job?

5. To explore yourself

6. What is MY job?

7. To help you be you, not to be me.

8. It is not my desire to agree with you.

9. It is my desire to challenge you
and for you to challenge you.

10. So please pitch up,
it is your life.

11. Every brief is a
Brand Challenge
(of sorts)

12. The rules:
Keep pushing
Try to fail
If I say it’s interesting it is, but it
doesn’t mean it’s a finished idea.

13. What is
Creative Brand Communication?

14. It is a tool to
Communicate
Information

15. It’s not magic

16. Copywriting

18. Multimedia

20. Visual Communication

22. A visual representation
of concepts and things

24. What are the tools used for?

25. It sells stuff

27. It can overpower the senses

29. It connects people

31. Who remembers ‘before’ timeline?

32. What else?

33. It defines your style,
Your personality
Your social circle

35. It helps you find your way

37. It can make you laugh

39. It can display information

41. It can change the world

43. It can liberate

45. It expresses

47. It powers institutions

49. Who are
Creative Brand Communicators?

50. Copywriters
Fine artists
Web Designers
Set Designers
Directors
Sculptors
Product Designers
Animators
Cartoonists
Graphic Designers
Photographers
Art Directors
Architects
Interior Designers

51. What makes a great
Visual Communicator?

53. The ability to combine
visuals and layout
with a great
concept

58. What is the future?

59. All design is relevant

60. Think like there is no Viscom

61. Think of
Learning/Comms Bouquet

62. Emphasis on
CHANGE
&
ADAPTABILITY
This requires constant feedback and upskilling

63. Adaptable Skill Sets
(Lecturers and Students)

64. PROGRAMME OFFERING

65. Drop ‘new media’
as an ‘idea’
Incorporate ALL
Channels into the mix
(and photography)

66. Soft and No Branding
(Experiential, product design, performance
and other areas of engagement into the mix)

67. The World is Tactile
(Virtual vs real world engagements
the integration of the two comms)

68. Open system of navigation based
on individual requirements
& lecturer skill sets
Integrate outcomes
with Brand Strat

69. Let (make?) design tell a story

70. Lifelong learning
is not boring
Ignite the fire

72. 1st Year
Typography – Type as Image
Conceptual Thinking/Techniques/
Design Process
Iconography
Conceptual Thinking/Techniques/
Design Process

73. 1st Year
Fundamentals of Design
Techniques/
Design Process
Design Theory
Conceptual Thinking/
Theoretical Design

74. 3rd Year
Mini Brand challenge
Advanced Layout and Type
Integrated Campaign
Advanced Identity Design
Sustainable Social Responsibility
Portfolio and Personal Promotion

75. 3rd Year
Research
Digital
Comms Theory
Design Theory
Narrative
Photography/Art Direction
Developing Markets
Presentation Techniques
Channel Planning
Lifelong Learning

76. 3rd Year
In what context of lifelong learning
does an exit portfolio sit?

77. Campuses
MUST
SHARE

78. Encourage knowledge sharing

79. Communication!
Input is required

80. WEBSITE/BLOG
START ONE

81. All design is relevant

82. Twitter: clintgriffindot
Email: clint@clintgriffin.com
Vegaschool031.co.za

83. Your brief

84. Does the world need
another pretty picture
or a smart-ass line of copy?

85. So what does the world need?

86. Explore D&AD