Digital Media Changing Brands
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Digital media is changing the way brands market themselves and interact with audiences. Brands can no longer rely solely on one-way communication through television ads, but must engage in two-way conversations on digital platforms. President Obama successfully used online media like YouTube to change political campaigning, demonstrating how new technologies allow for more interactive branding. Now brands must be transparent and accountable to audience concerns raised on social media, moving beyond short television spots to deeper discussions even if uncomfortable topics are brought up. This new environment challenges brands to balance business and consumer interests in an exciting but difficult time of transition.
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Social media and Germany - realising the value
We were asked to talk to the Board Members of the VKE Kosmetikverband in Dusseldorf, Germany. The members comprise senior executives from companies such as Chanel, Estee Lauder, Clarins, and Coty.
The question we were asked to answer was " If you were in our shoes, why should we invest in social media?
Peacekeeper, Navigator, Student: The Marketer to 2015
The document summarizes the challenges facing marketers in becoming more customer-centric. It notes that customers now have more power due to social media and choice, and their expectations of brands have changed as a result. The landscape marketers operate in is also changing, with more channels, data, need for speed, and competitors. Becoming truly customer-centric requires significant changes to operations, strategy, and internal collaboration. Senior marketers acknowledge this is a major challenge that requires retooling almost all aspects of the business.
The communicators' case for the UN Sustainable Development Goals
Why should marketing and comms care about the UN SDGs? Because they provide the blueprint for gaining trust and demonstrating authenticity to society.
Social Media with SM4B
Social media has grown rapidly in recent years and is now a primary means of communication. It represents a shift from traditional advertising that interrupts people to permission-based marketing where brands engage with interested customers online. While challenging traditional marketing, social media provides opportunities to build engagement, drive sales, find new customers, and more when done effectively through ongoing monitoring, targeted outreach, and community management. Outsourcing to experts can help brands maximize their social media efforts.
Future of Social Media + Trends 2016
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
Socialize the Enterprise by John Bell
Social media is not just a new channel or a few extra degrees in the 360° approach to marketing and communications. Social media is a fundamental shift in consumer behavior, and it requires marketers to change how they market, how they are organized and how they measure success. While brands from all across the globe have tested the waters of social media, they have tended to do so in disjointed feints that often end in failure. To achieve real business impact with social media brands and organizations must adopt a comprehensive strategic approach to integrating this new discipline. John Bell shows you how.
Advertising - a presentation on current trends by Adprex
Advertising trends have changed a lot since its evolution. And it's always wise to get in and explore the current trends to grow a business. It has been predicted that Social Media spending will continue to increase. Brands will jump at the opportunity to create a unique video content in coming years.
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22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond
22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond
Peacekeeper, Navigator, Student: The Marketer to 2015
Peacekeeper, Navigator, Student: The Marketer to 2015
The communicators' case for the UN Sustainable Development Goals
The communicators' case for the UN Sustainable Development Goals
Advertising - a presentation on current trends by Adprex
Advertising - a presentation on current trends by Adprex
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Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
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System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
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Operating System Used by Users in day-to-day life.pptx
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
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With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
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Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
A Comprehensive Guide to DeFi Development Services in 2024
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
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Presentation of the OECD Artificial Intelligence Review of Germany
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Driving Business Innovation: Latest Generative AI Advancements & Success Story
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Digital Media Changing Brands
- 1. Digital Media Changing Brands With the increasing influence of digital media, we can say that the brands are changing the way they have been in past or the role of a brand is under going a big fundamental change! This thought has been echoed recently by Unilever’s CMO Simon Clift in his latest comment in Marketing Week. According to him financial crisis is forcing the traditional bastions of trusts being questioned and re-examined and Brands will be part of it!! Barack Obama profoundly stated “Change doesn't come from Washington. Change comes to Washington” without realising he was not just talking about political change but also talking about the big wave of change coming in the marketing world. He became the first ‘Youtube era’ president of the world and changed the world order. He is truly a brand which has used online medium at its fullest potential. In a way Barack Obama brand changed its marketing style and campaign as per the medium which was used by his audience. It’s not as if Barack Obama did not use TV or Print or Digital will wipe off all other mediums available! In other words, why do we want to be a substitute of a 30 second spot on TV? The role of digital media is far more broad and profound so it’s unfair to compare these mediums? The old world order was that of one way communication, where a brand went to a great extent to understand what you as a audience want and then went ahead to tell you the same thing and hoped you would relate to the message and hence buy their product. However in today’s new world order transparency and interactivity is the key. Now, brands are much more accountable towards their audience. The 10 or 20 second spot on TV has given way to deeper, meaningful conversations and concerns raised by the audiences – sometimes way too out of comfort zone of a brand where a brand is not open to listening however can’t really ignore it any longer!! Its truly a exciting and challenging time today for brands where they are at a cross roads to not just address their audience’s needs, desires and concerns, but also maintain their commitments towards the organization/company they belong to! Business interest to marry consumer interest! Can this happen? Share your comments/queries with us @net2user.com